Trendspotter

Yasso co-founders Amanda Klane and Drew Harrington identified a gap in the market, and cashed in very, very quickly....

Big interview: Drew Harrington and Amanda Klane, co-founders, Yasso

Get him to the Greek! The meteoric rise of Yasso

By Elaine WATSON

It’s a runaway success story that will either inspire budding entrepreneurs across the nation or have them seething with jealousy... But it’s hard to think of a better example of a product that hit the market just at the right time.

IN 2002, Eric Schnell launched Steaz, the first carbonated green tea and USDA-certified organic soda and energy drink lines in the US. In 2011, he co- founded I AM enlightened nutrition, an all-natural line of liquid dietary supplements and launched new business venture, MetaBrand

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

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