Trendspotter

IN 2002, Eric Schnell launched Steaz, the first carbonated green tea and USDA-certified organic soda and energy drink lines in the US. In 2011, he co- founded I AM enlightened nutrition, an all-natural line of liquid dietary supplements and launched new business venture, MetaBrand

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

What’s in Kraft’s innovation pipeline for 2013?

What’s in Kraft’s innovation pipeline for 2013?

By Elaine WATSON

While Kraft’s 2013 innovation pipeline is dominated by line extensions - rather than blue sky innovation or entirely new product formats - it refreshes pantry staples with bolder flavors and capitalizes on trends towards healthier choices, flexible meals...

Follow us

Featured Events

View more

Products

View more

Webinars