Trendspotter

Enjoy Life Foods CMO: A product doesn't have to be perfect at first

Enjoy Life Foods CMO: A product doesn't have to be perfect at first

By Mary Ellen Shoup

Allergy-friendly snack company Enjoy Life Foods didn't aim for perfection when launching its Protein Bites. In fact, it endured some lackluster consumer reviews and underwhelming sales before figuring out how to position the snack that's now...

©GettyImages / Kyryl Gorlovjuststock

IRI: Consumer sentiment for online food shopping grows:

By Mary Ellen Shoup

Consumers have been slower to migrate online to shop for certain food items, compared to other categories such as personal care and vitamins/supplements. However that behavior is starting to change with frozen and refrigerated grocery items registering...

Image: Little Spoon

news in brief

Direct to consumer babyfood brand Little Spoon raises $7m

By Elaine Watson

New York-based direct to consumer organic babyfood brand Little Spoon has raised $7m in a funding round backed by venture funds Vaultier7 and Kairos, Chobani founding member Kyle O'Brien, Tinder founders Sean Rad and Justin Mateen, Interplay Ventures,...

Follow us

Products

View more

Webinars