Trendspotter

Special edition: Amino acids and protein

Axiom: Rice protein market growth ‘happening now’

By Maggie Hennessy

Mounting interest in the benefits of rice protein from the technical and sports nutrition communities alike has turned to increased sales of Axiom Foods’ brown rice protein powder. 

Olfaction or the sense of smell is linked to taste as a form of chemoreception, so it's little wonder big brands like PepsiCo are keen to profit (Picture Credit: Hannah K Photography)

TOP Packaging expert believes time could be ripe for patented technology

PepsiCo explores smell: the undiscovered drinks frontier...

By Ben BOUCKLEY

A top packaging expert suspects the 'timing is coming good' for beverage packaging that encapsulate smells to woo consumers after PepsiCo’s patent filing seeking US protection in this field.

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