Corn Products International is investing in what it sees as the
eventual approval of stevia as a sweetener by the US Food &
Drug Administration (FDA), by adding a stevia-based high-intensity
sweetener to its portfolio.
Market analysts say the organic market trend is here to stay,
despite rising food prices. In fact, issues surrounding these price
hikes - the globalization of food and environmental factors - may
actually bolster this market.
It is hard for food companies not to get drawn into the temptation of using attractive label claims that may be shrouded by a veil of doubt. But the real risk comes when the 'if you don't know, don't ask' question is finally answered.
FDA's comment that it does not consider high fructose corn syrup to
be 'natural' has generated heated debate in the US food industry,
with one camp relieved for the clarification, while the other camp
opposes it as...
Trends are set to combine in 2008, with Americanized ethnic flavors
and healthy but indulgent products steering the market, while
locally, ethically sourced food will continue to grow in
popularity, says a new report.
No sweetener currently available on the market has proven to be
a fully satisfactory replacement for sugar, but the emergence of
stevia could rekindle hope, according to Freedonia. The analyst
examines the sweetener market in the...