<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/05/04/store-brands-rise-health-focused-private-label-drives-growth/</loc>
    <lastmod>2026-05-04T13:51:11.262Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>FoodNavigator-USA.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-05-04T13:51:11.262Z</news:publication_date>
      <news:title><![CDATA[Grocers scale private label portfolios with protein, fiber claims]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/WZKIHXXKS5GY7J6TTKLN4WGITY.jpg?auth=6313ca29cd1662a7f3b43ec9415bf112a8d9494cf1d8226cf8d73807badef787&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[The private label sector also remains hot behind the scenes with corporate mergers and increased private equity investment in the space.]]></image:caption>
    </image:image>
  </url>
</urlset>