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    <loc>https://www.foodnavigator-usa.com/Article/2026/06/01/soup-to-nuts-podcast-the-race-to-create-the-next-viral-flavor/</loc>
    <lastmod>2026-06-01T13:49:36.995Z</lastmod>
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      <news:publication_date>2026-06-01T13:49:36.995Z</news:publication_date>
      <news:title><![CDATA[Inside the race to create the next viral flavor in snacking]]></news:title>
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      <image:caption><![CDATA[Snack brands are leaning into bold flavors, sweet-heat combinations, global culinary inspiration and celebrity collaborations to attract curious consumers and drive repeat purchases.]]></image:caption>
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