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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/07/02/bone-broth-breaks-out-of-the-soup-bowl/</loc>
    <lastmod>2026-07-02T13:35:45.85Z</lastmod>
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        <news:name>FoodNavigator-USA.com</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-07-02T13:35:45.85Z</news:publication_date>
      <news:title><![CDATA[Bone broth breaks out of the soup bowl]]></news:title>
    </news:news>
    <image:image>
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      <image:caption><![CDATA[Beck's Broth Founder Beckie Prime developed café-inspired bone broth beverages, including coffee, matcha and salted caramel hot chocolate, to make the protein-rich ingredient more approachable for everyday consumers]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/07/02/general-mills-tops-forecasts-unveils-3-billion-savings-plan/</loc>
    <lastmod>2026-07-02T13:34:34.834Z</lastmod>
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      <news:publication>
        <news:name>FoodNavigator-USA.com</news:name>
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      <news:publication_date>2026-07-02T13:34:34.834Z</news:publication_date>
      <news:title><![CDATA[General Mills embraces protein innovation and launches $3 billion savings initiative]]></news:title>
    </news:news>
    <image:image>
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      <image:caption><![CDATA[In fiscal ‘27, General Mills will extend high-protein options to its Honey Nut Cheerios brand.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/07/02/mars-growth-strategy-more-occasions-more-sales/</loc>
    <lastmod>2026-07-02T13:34:19.522Z</lastmod>
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      <news:publication>
        <news:name>FoodNavigator-USA.com</news:name>
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      <news:publication_date>2026-07-02T13:34:19.522Z</news:publication_date>
      <news:title><![CDATA[Mars rethinks seasonality to drive bigger sales with smaller moments]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/3MJZWMNCJ5AFJAD3BT2DAWQ6E4.jpg?auth=0d851b7ace9ea4a306bdf376c54e128e40f47fc97c335ef49ae83650e7a84cb1&amp;smart=true&amp;width=4000&amp;height=3000</image:loc>
      <image:caption><![CDATA[Mars showcased Halloween innovations, including a Twix Skull and Snickers Pumpkins, at the Sweets & Snacks Expo as part of a broader strategy to extend seasonal merchandising through micro-seasons such as Summerween and Halfway to Halloween.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/07/01/whats-driving-americas-protein-obsession/</loc>
    <lastmod>2026-07-01T14:30:25.491Z</lastmod>
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      <news:publication>
        <news:name>FoodNavigator-USA.com</news:name>
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      </news:publication>
      <news:publication_date>2026-07-01T14:30:25.491Z</news:publication_date>
      <news:title><![CDATA[What’s driving the protein surge?]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/DRIGVFAQ3ZEUJIACC56F7ZIKNU.jpg?auth=58d10eb905c6aecc109937806930a94dd42f865b92265feefedd7bbe007fa4c7&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[From yogurt to candy, protein is spreading across the grocery aisle - even as consumers struggle to define how much they need and younger shoppers redraw the rules of where it fits.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/07/01/what-brands-need-to-know-before-pitching-retailers/</loc>
    <lastmod>2026-07-02T09:56:05.605Z</lastmod>
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      <news:publication>
        <news:name>FoodNavigator-USA.com</news:name>
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      <news:publication_date>2026-07-02T09:56:05.605Z</news:publication_date>
      <news:title><![CDATA[What brands need to know before pitching retailers]]></news:title>
    </news:news>
    <image:image>
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      <image:caption><![CDATA[Behind every retail win is a mix of data, persistence and personal connection, according to experts.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/07/01/cvc-acquires-irca-from-advent-to-drive-global-ingredients-growth/</loc>
    <lastmod>2026-07-01T13:54:03.294Z</lastmod>
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      <news:publication>
        <news:name>FoodNavigator-USA.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-07-01T13:54:03.294Z</news:publication_date>
      <news:title><![CDATA[Private-equity firm acquires $1.6 billion Irca as Dubai chocolate trend fuels growth]]></news:title>
    </news:news>
    <image:image>
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      <image:caption><![CDATA[Advent highlighted Irca's ability to quickly pivot and capture market share with the Dubai chocolate craze.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/07/01/amazon-prime-day-2026-glp-1-protein-shakes-lead-sales-as-shopper-spending-drops/</loc>
    <lastmod>2026-07-01T13:32:39.969Z</lastmod>
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        <news:name>FoodNavigator-USA.com</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-07-01T13:32:39.969Z</news:publication_date>
      <news:title><![CDATA[Consumers stock up on GLP-1-coded protein shakes on Amazon Prime Day]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/NR6JTYWYTRHGJAWOHLUZ7ZOA4I.jpg?auth=1615ca92a834aa1b1627b614dca5a7465f65b8e716d5639401c5826911fcdf07&amp;smart=true&amp;width=5562&amp;height=3708</image:loc>
      <image:caption><![CDATA[Numerator reports “early read” numbers showing average order size declined 10.65% to $47.66.]]></image:caption>
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