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      <image:caption><![CDATA[Target “has not been performing up to its potential for the past few years,” according to outgoing CEO Brian Cornell.]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/20/crave-ventures-big-growth-for-small-cpg-brands/</loc>
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      <image:caption><![CDATA[Crave Ventures is a “founder-first, service-for-equity growth partner for emerging CPG brands” that “co-builds” with founders of pre-seed and seed-stage brands through exit, according to President Katie Hotze.]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/19/value-drives-shoppers-to-store-brands-quality-keeps-them/</loc>
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      <image:caption><![CDATA[Rachel Dalton, head of retail insights North America at data analytics firm Kantar, discusses private label's meteoric rise at the Private Label Manufacturers Association’s 2025 Private Label Trade Show in Rosemont, Ill., on Nov. 16.]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/18/keychain-raises-10m-to-speed-private-label-launches/</loc>
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      <image:caption><![CDATA[As large CPG brands face structural challenges, private-label and emerging brands are gaining an edge thanks to their agility and ability to scale and innovate faster.]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/18/cpg-inflation-tariff-strategies-conagra-general-mills-celsius/</loc>
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      <image:caption><![CDATA[Conagra, General Mills and Celsius offer tips to maintain price and brand integrity amid ongoing inflation and negative impact from tariffs. ]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/14/infant-formula-recall-exposes-food-safety-gaps/</loc>
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      <image:caption><![CDATA[Two lots of ByHeart’s powdered Whole Nutrition Infant Formula tested positive for Clostridium botulinum, which hospitalized 15 infants ages 16 to 157 days across 12 states.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/12/aquaculture-stewardship-council-targets-retail-and-foodservice-growth-through-responsible-seafood-expansion/</loc>
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      <image:caption><![CDATA[ASC officially opened certification for cod farms following extensive stakeholder consultation on Oct. 13.]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/12/campbells-pokemon-collab-connects-with-gaming-fans/</loc>
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      <image:caption><![CDATA[The partnership helped the iconic soup brand reach new audiences by tapping the massive videogame community.]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/12/letter-from-the-editor-healthy-beverage-trends/</loc>
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      <image:caption><![CDATA[In this month’s special edition, FoodNavigator-USA explores how beverage brands are redefining what ‘healthy’ means and how best to deliver it. ]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/12/stonyfield-organic-and-oodles-of-doodles-are-shaping-healthier-simpler-kid-friendly-beverages/</loc>
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      <image:caption><![CDATA[The idea for Oodles of Doodles, a sparkling water and juice brand for kids, came from an unexpected source: the founder’s own children.]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/11/pillsbury-reveals-3-lessons-in-brand-longevity-in-the-digital-era/</loc>
    <lastmod>2025-11-11T07:40:50.773Z</lastmod>
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      <image:caption><![CDATA[The milestone birthday of Pillsbury Doughboy reveals strategies for brands to stay relevant.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/11/saffron-roads-seed-oil-free-certification-aims-to-level-up-frozen-aisle/</loc>
    <lastmod>2025-11-24T15:34:58.175Z</lastmod>
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      <image:caption><![CDATA[The seed oil removal was part of a broader renovation. The brand increased the amount of protein in animal-based entrées, and it plans to introduce plant-fiber trays in early 2026.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/10/fruitist-continues-expanding-packaged-fresh-fruit-business-with-150-million-capital-raise/</loc>
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      <image:caption><![CDATA[To achieve its jumbo blueberry size, Fruitist uses AI and proprietary genetics from exclusive varietals that are non-GMO and verified with the non-GMO Project certification. The company also offers blackberries, raspberries and cherries.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/07/hain-celestial-shows-signs-of-stabilization-amid-brand-shake-up/</loc>
    <lastmod>2025-11-11T13:05:55.941Z</lastmod>
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      <image:caption><![CDATA[Organic net sales for North America dropped 7% year over year, driven primarily by lower volume in snacks.]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/11/07/non-upf-verified-debuts-standard-for-cpg-brands/</loc>
    <lastmod>2025-11-24T15:37:10.409Z</lastmod>
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      <image:caption><![CDATA[According to the standard, processing limits distinguish between minimal, conditional and prohibited processing. Products must be at least 70% minimally or moderately processed and up to 30% can be conditionally processed (i.e. protein powders) by weight.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/07/target-rolls-out-scandinavian-gummy-brand-sockerbit-at-1600-stores/</loc>
    <lastmod>2025-11-07T14:30:08.058Z</lastmod>
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      <image:caption><![CDATA[The new partnership introduces Sockerbit to millions of consumers nationwide.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/06/nightingale-ice-cream-expands-its-retail-footprint/</loc>
    <lastmod>2025-11-07T15:13:56.235Z</lastmod>
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      <image:caption><![CDATA[“Target has been on our wish list from day one,” said Hannah Pollack, CEO, president and co-founder of Nightingale Ice Cream.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/04/justin-golds-second-act-back-at-justins-after-hormel-sell-off/</loc>
    <lastmod>2025-11-04T15:00:14.496Z</lastmod>
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      <image:caption><![CDATA[Gold is ready to jump back into the business and get started by building on the company’s successes.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/03/tom-hollands-bero-teams-up-with-aston-martin/</loc>
    <lastmod>2025-11-13T09:21:06.649Z</lastmod>
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      <image:caption><![CDATA[As the non-alcoholic category continues to grow, partnerships like this suggest a shift in how consumers view premium NA beverages. For Bero, it’s about showing that NA beer can occupy the same space as full-strength options – and now, in a sense, the same luxury garage.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/31/snap-shortfall-disrupts-cpg-supply-chains-instacart-and-retailers-mobilize-relief/</loc>
    <lastmod>2025-11-04T15:02:21.137Z</lastmod>
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      <image:caption><![CDATA[This latest funding lapse follows weeks of mounting strain. The shutdown has already disrupted SNAP and WIC reimbursements, forcing grocers to reforecast inventory, pause supplier orders and brace for weaker consumer spending.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/31/hersheys-c-store-launches-candy-and-snacks-for-the-convenience-channel/</loc>
    <lastmod>2025-11-05T14:21:20.271Z</lastmod>
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      <image:caption><![CDATA[Visibility in convenience stores is key for Hershey. “People aren’t looking to spend a very long time in c-stores,” said Jenna Minnig, senior coordinator, communications, The Hershey Company. “By stocking these [products], we are able to rely on vertical merchandising, which is placing our products in a vertical block on the shelf. Shoppers can scan up and down to find their preferred items or flavors quickly.”]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/30/no-cap-and-icee-team-up-to-bring-modern-nostalgia-to-the-soda-aisle/</loc>
    <lastmod>2025-10-31T14:04:37.337Z</lastmod>
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      <image:caption><![CDATA[By tapping into ICEE’s heritage, No Cap intends to translate childhood memories into a better-for-you soda experience.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/29/kraft-heinz-fights-weak-demand-with-marketing-blitz/</loc>
    <lastmod>2025-11-04T15:17:33.006Z</lastmod>
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      <image:caption><![CDATA[The company is focusing its efforts to right the ship with a $300 million marketing and media campaign.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/29/mondelez-pivots-as-us-snack-sales-slide-in-q3/</loc>
    <lastmod>2025-11-04T15:18:57.542Z</lastmod>
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      <image:caption><![CDATA[As US consumers pull back on snacks, Mondelēz is refining its new products to include more better-for-you options and packs that offer value to consumers at both ends of the economic spectrum. ]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/28/hormel-sells-justins-brand-to-private-equity-firm/</loc>
    <lastmod>2025-11-04T15:11:53.157Z</lastmod>
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      <image:caption><![CDATA[Under the agreement, Forward Consumer Partners will own 51% of the company and Hormel Foods 49%. ]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/28/instacart-calls-for-modernized-snap-wic-and-food-as-medicine-policies-what-it-means-for-cpg/</loc>
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      <image:caption><![CDATA[In its newly released 2025 Health Policy Agenda, Instacart outlines a comprehensive set of policy priorities designed to modernize federal nutrition programs like SNAP and WIC while expanding Medicare and Medicaid coverage for medically supportive food.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/28/lidl-us-recipe-for-success-fresh-value-and-focus/</loc>
    <lastmod>2025-11-04T15:12:14.233Z</lastmod>
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      <image:caption><![CDATA[The accolade comes eight years after the discount retailer opened its first stores in the US along the East Coast and, at a time when many consumers are worried about rising grocery prices.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/27/soup-to-nuts-podcast-the-evolution-of-breakfast-bar-brand-olyra/</loc>
    <lastmod>2025-10-27T14:33:09.783Z</lastmod>
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      <image:caption><![CDATA[Olyra's better-for-you breakfast bars and biscuits offer more fiber and less sugar than competitors.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/22/filippo-berio-unveils-premium-packaging-redesign-to-engage-new-consumers/</loc>
    <lastmod>2025-10-22T18:48:11.897Z</lastmod>
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      <image:caption><![CDATA[Filippo Berio is activating the redesign through social media, digital campaigns, in-store displays and PR. Platforms like Instagram and TikTok are central to reaching younger consumers.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/21/general-mills-bets-big-on-55-shoppers-glp-1-users-to-drive-growth/</loc>
    <lastmod>2025-11-04T15:10:24.781Z</lastmod>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/G52GA4ACW5F7TD6ZQZHUNOVMWM.jpg?auth=16e85328d58ca33d89d156a3be3265d2b256901a61d86937679fab7e311a183a&amp;smart=true&amp;width=683&amp;height=512</image:loc>
      <image:caption><![CDATA[The two groups have significant overlap of needs -- amplifying the impact of innovation and marketing campaigns.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/20/soup-to-nuts-podcast-how-food-will-help-consumers-cope-in-2026/</loc>
    <lastmod>2025-10-20T13:50:34.025Z</lastmod>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/PQOAD6JI45AMVIB4SCO2JBD4JI.jpg?auth=b9d9a64bc3a1f5e96ab8981f6313556888352c7faf0742387be2296b68f803fb&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[After a rollercoaster year, ADM predicts consumers will want foods and beverages that comfort and restore them in 2026.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/15/halloween-2025-candy-sales-to-hit-record-highs/</loc>
    <lastmod>2025-10-15T13:38:05.694Z</lastmod>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/M7NPIMB7MZD77LLJEF3WXCZWYU.jpg?auth=5b05c58ba7df8c8fa9abc0ce6ee28bb7a1efd5499497ec4df7261976b599b72a&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA[Chocolate and candy continue to play a sweet role for Halloween, with 94% of Americans reporting they will share these treats with friends and family during the holiday, according to the National Confectioners Association.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/14/lays-announces-first-brand-refresh-in-nearly-a-century/</loc>
    <lastmod>2025-10-14T13:59:25.021Z</lastmod>
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      <image:caption><![CDATA[The brand’s visual story continues to center around the “humble potato” which is prominently displayed on the front of every bag of Lay’s chips alongside the iconic Lay’s sun and ribbon, explained Alexis Porter, VP, Lay's Global Food Group.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/13/soup-to-nuts-podcast-how-kellanova-used-a-clean-room-data-strategy-to-boost-special-k-sales/</loc>
    <lastmod>2025-10-13T13:29:50.043Z</lastmod>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/FVTJVGUDAVB3XBJGDW3377ZGWQ.jpg?auth=09c132aab968ccb5a6809ce392231470c2673e172d9295524e67a0c9e6d4da7c&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[In a pilot program using clean rooms to personalize ads, Kellanova saw double digit sales lift and long-term loyalty.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/10/godivas-cinematic-short-showcases-new-masterpiece-collection/</loc>
    <lastmod>2025-10-10T13:57:17.422Z</lastmod>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/ETRK47LF2VFT5PCXOJGFUKE7LM.jpg?auth=5c06c15ba0b3d104a02f811fad5d4d1cce545c163eccc92239f62ca27f838f60&amp;smart=true&amp;width=2700&amp;height=1885</image:loc>
      <image:caption><![CDATA[The new film, by Adrian Villagomez, features Leighton Meester as Lady Godiva, who engages in a late-night museum heist.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/09/winter-is-coming-is-holiday-shopping-here-already/</loc>
    <lastmod>2025-10-09T14:20:01.7Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/QTLMBDF7WZA4VLS3Q7HB52ZQJ4.png?auth=7ed302a1c9edc0f14085a7b043e1e3464ba61692a710fef285978840377f9d84&amp;smart=true&amp;width=1280&amp;height=720</image:loc>
      <image:caption><![CDATA[Delicious Food Delivered CEO Theresa Nemetz scaled her advent calendar business over the last five years, and now sources products from independent vendors in 42 states.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/08/mccormick-co-navigates-unexpected-uptick-in-tariff-costs/</loc>
    <lastmod>2025-10-08T14:09:44.9Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/JRI6UAW2SBHTHJRCPUMXOFLGLA.JPG?auth=b31b4d5e8a3c5283e63c94b51eb3be58ff0592f1518831ff07a35743ef093733&amp;smart=true&amp;width=1000&amp;height=666</image:loc>
      <image:caption><![CDATA[Consumer demand for flavor continues to rise -- creating opportunities for McCormick & Co. to grow.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/03/rapid-growth-and-supply-chain-hurdles-prompt-the-outdoor-focused-brand-to-consider-new-strategiesand-possibly-investors/</loc>
    <lastmod>2026-02-18T03:16:30.3Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/KUAENZCOYZDYNNJ27ZZDCUHH3Q.jpeg?auth=e24d073c124240d4e57d65fcdd8bd7403f500d11250fdfb4d9a7bc8b1cf2965d&amp;smart=true&amp;width=7316&amp;height=4877</image:loc>
      <image:caption><![CDATA[Marketed as “the only natural supplement brand created specifically for outdoor athletes,” TRUWILD offers a selection of powders, capsules and pills made of natural ingredients to offer hydration, energy, electrolytes, amino acids and more.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/01/burnt-raises-38m-to-modernize-the-food-supply-chain-with-agentic-ai/</loc>
    <lastmod>2025-10-02T14:12:18.538Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/5NWJLAFITJCR7BEETX7VCZNG3Y.jpg?auth=2fb120ea98498a72d83f275404c11776d46c779677096e0db5624e34069796bc&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA[Burnt’s flagship AI agent, Ozai, integrates directly into sales and customer service workflows, and cuts down administrative tasks from 10-minutes to seconds, according to the company.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/30/chickapea-raises-cad425m-appoints-agt-foods-ceo-to-board-of-directors/</loc>
    <lastmod>2025-10-01T13:46:14.391Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/GWJTJ63FXJBZ7FCALY6AHLBTOY.jpg?auth=cd8677e70097923d789813ffb3e828d92ce05aafc4d628a029dae970f2f5396f&amp;smart=true&amp;width=1920&amp;height=1080</image:loc>
      <image:caption><![CDATA[The Canadian CPG company's dried pasta includes 24-grams of protein per 100-gram serving, and its One Pot Meals blend Chickapea’s pasta with creamy, cheesy sauces for what the company describes as “an elevated mac and cheese experience.”]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/29/activias-gut-glow-up-brand-refresh-and-proactive-launch/</loc>
    <lastmod>2026-02-18T03:14:45.214Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/BZ5ETTS4KZGGJCYG73PBN6B2TA.jpg?auth=086408db145d716bb9df0d9c5fc93e5fcb2b8ed5d38099b04b96cf548897d9d9&amp;smart=true&amp;width=5800&amp;height=4346</image:loc>
      <image:caption><![CDATA[For the Proactive cups, Activia “cleaned up” the ingredient list by removing three grams of sugar from each cup, carrageenan, stabilizers and gums, and adding 10-grams of protein and 3 grams of prebiotics per cup.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/29/how-bel-is-turning-everyday-snacks-into-nutritional-powerhouses/</loc>
    <lastmod>2025-10-07T18:31:50.448Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/727D7PK3KJATVCR4JXISYC4UBY.jpg?auth=8c782c5bf0d52abb9bff4813edfb736b7ce4a1737ee11b6d8f32b7e5c3a079b0&amp;smart=true&amp;width=2159&amp;height=1388</image:loc>
      <image:caption><![CDATA[Bel US is exploring how to encourage more 'purpose-full snacking,' including through portion control and playfulness.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/29/slacka-aims-to-redefine-healthy-snacking-with-snack-in-a-can/</loc>
    <lastmod>2025-09-29T13:27:34.402Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/AJADK6N7SFB4LECS2QCSWGOQ7M.png?auth=1d2796b468f29ed6cd342cf2746bc4597adf329ce40389a5f70d132405da0a55&amp;smart=true&amp;width=1340&amp;height=900</image:loc>
      <image:caption><![CDATA[While the functional beverage market is saturated, Släcka aims to differentiate as “a category of one,” according to the founders.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/29/wild-fox-foods-brings-bold-flavor-and-clean-labels-to-nuts-trail-mix-and-protein-bars/</loc>
    <lastmod>2025-10-02T16:37:22.266Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/EJAZJMB7VBC7TLXLEUHOKAKNWE.jpg?auth=4ae84c1837fd34a9f29ef51fc8a1400afc58664e564b1a2ab5e790ddd7aa036e&amp;smart=true&amp;width=2964&amp;height=2000</image:loc>
      <image:caption><![CDATA[Wild Fox Foods s betting that consumers are looking the snacking categories with “clean and craveable” options.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/25/what-is-new-in-charcuterie/</loc>
    <lastmod>2025-09-25T14:02:53.774Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/NVVIMIA7HJB7VJTMTS56SLETQM.jpeg?auth=571833cd455eeee38565fe569b5350aba4544c407079d0f73dae109f85d239db&amp;smart=true&amp;width=800&amp;height=577</image:loc>
      <image:caption><![CDATA[Coro tapped Dalkin & Co’s chimichurri - a bright, herby Argentine staple - as the LTO flavor, a nod to the founders’ roots.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/25/hershey-turns-smores-season-into-a-retail-sales-powerhouse/</loc>
    <lastmod>2025-09-25T14:08:31.561Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/4CZIDE2OHBE53PHSRH4VGCRELM.jpg?auth=db60bf46ad437ae53e6020a3a8589e1e72f7021e021e909dce270a68fcbb6c10&amp;smart=true&amp;width=725&amp;height=482</image:loc>
      <image:caption><![CDATA[S'mores 'season' is a sales powerhouse for The Hershey Co, which leans into merchandising, collaborations and innovation to boost year-over-year sales using the iconic summer treat.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/23/how-candy-is-winning-in-2025-5-takeaways-from-circana/</loc>
    <lastmod>2025-09-23T16:45:42.918Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/7IU25YXGHFEMDOOJPGIAN2FP5Q.jpg?auth=9c740b309b7f104907505a4d445faff9eba187c1a8f779a3f86eecd2d429d3ec&amp;smart=true&amp;width=2127&amp;height=1409</image:loc>
      <image:caption><![CDATA[As e-commerce continues to grow, brick-and-mortar still drives discovery,]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/18/general-mills-turnaround-play-balances-short-term-price-cuts-with-long-term-remarkability/</loc>
    <lastmod>2025-09-19T08:08:34.813Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/5YGEQP3DIRGF7GH6AHBQU5QR5M.jpg?auth=0e351686ce1f2c3a79076e21458d3ce74f8e78cd6f3452fd5143820f9fdad811&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[General Mills' sales slumped as the company plots a turnaround that hings on innovation and stepped up marketing.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/17/sustainability-as-a-blueprint-how-waiakea-approaches-eco-friendly-rtd-water/</loc>
    <lastmod>2025-09-30T13:58:25.276Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/EFMRYRTFU5ERBCYEBMYZ2YDRT4.jpg?auth=bbf67d784263a1627aae5e824c9d3c2b826e5c15e23e4b012d7245627a832fa3&amp;smart=true&amp;width=4000&amp;height=2728</image:loc>
      <image:caption><![CDATA[Waiākea claims to be the first US beverage company to use 100% rPET bottles and later advanced OceanPlast, made from ocean-bound plastic. To reach this stage in renewable and recyclable plastic, Emmons acknowledged the early hurdles surrounding limited supply chain inputs, inconsistent quality and steep costs.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/16/how-can-baked-goods-spark-joy/</loc>
    <lastmod>2025-09-16T13:37:27.877Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/Q2EKVG5QVZGKVGFS5OPC5PI3LI.jpg?auth=81f118ce21883c148dada2e3fce3b6dfa8c04390f4523fd9e62705beeb870303&amp;smart=true&amp;width=2384&amp;height=1257</image:loc>
      <image:caption><![CDATA[As shoppers lean on familiar options for social occasions, brands should anchor their innovation in known formats and flavors, according to Cargill's recent study.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/12/keys-to-scaling-for-emerging-brands/</loc>
    <lastmod>2025-09-16T14:10:37.338Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/KEPUHD7465H5LOVXHFL7Z5A33Y.jpg?auth=8ce4cec9176fbf29d0da8c07a62c995bfce4e7efa6a2d002ce9b5e4ec3754e01&amp;smart=true&amp;width=743&amp;height=470</image:loc>
      <image:caption><![CDATA[To go from $1 million to $10 million, Benji Fitts, director of customer education at SPINS, says a founder has to embrace a “hustle” mindset. To jump from $10 million to $100 million, the key is a “precision” mindset.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/12/papacks-bets-on-fiber-bottles-as-plastic-alternative/</loc>
    <lastmod>2026-02-17T21:10:51.581Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/LCPJACHPAFCWZLZQ23MW24PXGY.jpg?auth=5a287d91a91ba552c4124557b1351f7889c8ee7403a846882bf59f708b93dba1&amp;smart=true&amp;width=2184&amp;height=1373</image:loc>
      <image:caption><![CDATA[As fiber bottles inch from pilot to production, Germany’s Papacks is pushing its Fiber-Bottle to the US market, promising a fully plastic-free format and a model for scaling domestically.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/11/juice-brand-apple-eve-celebrates-50-years-amid-shifting-trends/</loc>
    <lastmod>2025-09-12T14:05:14.507Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/6ZPV4IBL4BBC3KWIVRRLIKBD5Y.jpg?auth=fe49e7d4055b6c67e20236c2097f32d4393114c735072a560a12fe7f76e4acf9&amp;smart=true&amp;width=1920&amp;height=1080</image:loc>
      <image:caption><![CDATA[To mark the anniversary, Apple & Eve partnered with the agency Amp to release three throwback designs for its apple, Very Berry and fruit punch juice boxes.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/11/archer-gives-snack-meat-market-something-to-chew-on/</loc>
    <lastmod>2025-09-12T14:04:59.93Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/X4WURJMPR5GDPK4N3GEBBDKJEA.png?auth=16783d51bda6e2c315907b66b676cf0fb72fc6fa9e9e6a2bf2f2f4a41a7ba40a&amp;smart=true&amp;width=618&amp;height=357</image:loc>
      <image:caption><![CDATA[The “Stick to Real” ad campaign includes spots that send the message of “staying rooted in what’s real,” the company said in a press release.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/10/hydration-powders-quench-consumer-demand/</loc>
    <lastmod>2025-09-11T13:57:21.656Z</lastmod>
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      <image:caption><![CDATA[Hydration has experienced +363.8% year-over-year search growth on TikTok, from August 2024 to July 2025, according to data provided by Spate.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/09/how-can-cpg-brands-can-prevent-lost-sales-in-store/</loc>
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      <image:caption><![CDATA[CPG brands can lose sales—and waste product—when invisible demand and inventory blind spots prevent the right items from reaching the shelf at the right time.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/08/sams-club-takes-a-slice-of-the-pizza-business-with-online-sales-growth/</loc>
    <lastmod>2025-09-09T13:42:35.115Z</lastmod>
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      <image:caption><![CDATA[Sam’s Club is ready for a reboot, and it is getting started by growing its ecommerce business, closing underperforming locations and building on the popularity of its express delivery service.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/08/what-is-the-potential-for-food-to-address-womens-health/</loc>
    <lastmod>2025-09-09T13:43:11.43Z</lastmod>
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      <image:caption><![CDATA[Every Phase herbal drops are designed to support women's hormonal changes featuring adaptogens and herbs such as shatavari root]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/04/the-new-playbook-for-kids-drinks/</loc>
    <lastmod>2025-09-05T13:54:50.459Z</lastmod>
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      <image:caption><![CDATA[A look at recent ad campaigns and grocery displays reveals how CPGs are evolving to meet parents’ expectations for what goes into kids’ lunch boxes this school year and beyond.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/04/mondelez-bets-on-collaborations-as-ma-costs-climb/</loc>
    <lastmod>2025-09-08T13:41:43.019Z</lastmod>
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      <image:caption><![CDATA[In an era when M&A is expensive and many CPG giants are decoupling, Mondelez is leaning into collaborations to create consumer buzz.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/03/functional-snacks-boom-as-day-out-expands-retail-reach/</loc>
    <lastmod>2025-09-04T14:16:30.474Z</lastmod>
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      <image:caption><![CDATA[As Day Out prepared for retail expansion, it underwent a full-scale brand refresh specifically designed for the retail environment and secured a new production partner with the ability to scale alongside the brand.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/03/celsius-buys-rockstar-energy-drink-from-pepsico/</loc>
    <lastmod>2026-02-18T04:36:54.941Z</lastmod>
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      <image:caption><![CDATA[Celsius’ route to market just got a lot smoother through its expanded partnership with PepsiCo.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/02/meat-stick-brand-singing-pastures-leans-into-clean-nutrition-and-joy/</loc>
    <lastmod>2025-09-09T13:46:31.467Z</lastmod>
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      <image:caption><![CDATA[“The key to marketing meat snacks is meeting consumers where they are: on the go, busy, but still health conscious,” says Arbuckle. “Traditionally, meat sticks were positioned as survival fuel; we frame them as better-for-you wellness snacks.”]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/02/the-future-of-packaging-data-storytelling-engagement/</loc>
    <lastmod>2025-09-08T13:45:20.099Z</lastmod>
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      <image:caption><![CDATA[With a simple scan, customers can access personalized recipes, sustainability education, gamified experiences or even direct rewards, leading to engagement levels that far surpass traditional advertising.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/29/hormel-joins-other-cpg-giants-in-raising-prices-to-offset-inflation/</loc>
    <lastmod>2025-08-29T11:47:38.919Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Food manufacturers raising prices to contend with inflationary pressures is becoming increasingly common with some of the biggest companies in the industry.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/29/packaging-global-flavors-and-clean-label-reshapes-frozen-category/</loc>
    <lastmod>2025-09-04T14:38:55.871Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/MNOVTP43HVCB7EDJXJM2HO2KHM.png?auth=50354f74da3d741863ce5d7aaeec44d3679cb8d4d7fd5b6b66a579b8ef618750&amp;smart=true&amp;width=2251&amp;height=1913</image:loc>
      <image:caption><![CDATA[While Saffron Road is B Corp-certified and Non-GMO Project Verified (for vegetarian entrées), the team carefully prioritized which certifications made it onto the front of pack, CEO Adnan Durrani says.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/28/how-generative-ai-can-speed-product-development/</loc>
    <lastmod>2025-08-29T08:37:22.351Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/PFJJVBIC7ZD2FFORJUEG3QWO3I.jpg?auth=c011fa9b3baa50c9bf46329bd943b539eefdfff7bcb78fd8d664687d807a26b9&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Jay Gilbert, director of scientific programs & product development at IFT positioned AI as a toolbox, warning that “AI is not coming for your job, but someone with AI is.”]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/28/coffee-price-hikes-help-jm-smucker-co-weather-tariffs/</loc>
    <lastmod>2025-11-25T16:37:04.242Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/DJFUQS54ZNCTHP4XD2L6CNRGXE.jpg?auth=5bdef95242c706111ca3f0e2b9d4789648ab93e6e15bdd7d35af7e8d58454bc5&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[The food manufacturer plans to raise coffee prices by roughly 25% for the fiscal year, according to JM Smucker CFO Tucker Marshall.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/27/rfk-jr-and-social-media-drive-beef-tallow-market-surge/</loc>
    <lastmod>2025-08-28T14:39:29.271Z</lastmod>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/24LRBV5ZFJBAFFTWP5DLRQOZLY.jpg?auth=be38c8de8be6c2090d9c89b1a95fa4722ee35bfc5703f2104459607e7ca6e51d&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[While beef tallow may not be a healthier alternative to seed oils, manufacturers have a built-in audience that believes otherwise.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/27/an-under-appreciated-strategy-to-drive-higher-revenue/</loc>
    <lastmod>2025-08-28T14:40:20.541Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Torani boasts a high retention rate with the average employee staying five and a half years – a sharp contrast to the current culture where 30% of new US hires leave within 90 days.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/27/fedup-foods-glp-1-and-the-future-of-functional-drinks/</loc>
    <lastmod>2025-08-28T14:39:47.349Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/VSEUXJ7WRNCETIWRKEJTSX6CGI.jpg?auth=b45f256fe1316d332bd3974935e1b863a69b07908aebc992f9858e5ce74f4bd2&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA[The functional beverage aisle has become a test case for category blurring.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/26/mccormick-bets-on-finishing-trend-with-re-launched-sugars/</loc>
    <lastmod>2025-08-28T14:42:19.677Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/DHPKAMT4TBC6JCB35TEWGQPESM.jpg?auth=70fb0afeb8a2b34b0f88f090519d2b72694293d5a5e1c38fd94f7642249b031f&amp;smart=true&amp;width=2000&amp;height=2000</image:loc>
      <image:caption><![CDATA[McCormick’s lineup of finishing sugars includes Apple Cider, Maple Brown Sugar and Pumpkin Spice and Salted Caramel.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/21/sustainable-squid-snacks-how-the-hermit-is-disrupting-the-jerky-category/</loc>
    <lastmod>2025-09-04T14:39:38.422Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/A45P2NXKDBBP5BFZNGSADUQJXA.jpg?auth=62b87aecc55022acebcef764e30f734cb8ed633228a7a516c5b3f27dd95614e9&amp;smart=true&amp;width=7388&amp;height=4925</image:loc>
      <image:caption><![CDATA[The Hermit’s initial production run used MSC-certified Town Dock squid from Rhode Island. Going forward, it is switching to Del Mar squid sourced from MSC-certified fisheries in Monterey, Calif.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/18/soup-to-nuts-podcast-5-keys-to-staying-in-business/</loc>
    <lastmod>2025-08-19T14:04:04.147Z</lastmod>
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      <image:caption><![CDATA[Rudolph Foods is leveraging branding to expand the appeal of pork rinds to fitness and beauty enthusiasts without alienating loyal fans.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/15/hightouch-blends-deterministic-and-probabilistic-matching-to-unlock-unified-customer-profiles/</loc>
    <lastmod>2025-08-19T14:18:13.394Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/O6KA4YQKFVD35LUGV65XXLWF6U.jpg?auth=6dab9db3281d731a50925be95583ed40e37e5e6c16ada8e11f4e1903df6c0044&amp;smart=true&amp;width=767&amp;height=456</image:loc>
      <image:caption><![CDATA[New AI-powered identity resolution lets marketers “toggle” confidence levels for more precise or broader reach — all within their own data warehouse]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/13/goodpop-and-smartsweets-collab-blurs-the-line-between-snacking-and-frozen-novelties/</loc>
    <lastmod>2025-08-14T10:49:56.472Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/7IWI4POQIRFT3OWGW6HYCFWSHU.jpg?auth=cf3d22d1be3ddb7c20d895e88defe9ff766f8ff9c0b188497fb73edca373c511&amp;smart=true&amp;width=4167&amp;height=3333</image:loc>
      <image:caption><![CDATA[The collaboration between GoodPop and Smart Sweets taps into consumer demand for flavorful, snackable, better-for-you frozen novelties]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/13/good-food-collective-aims-to-unify-brands-for-more-responsible-labeling/</loc>
    <lastmod>2025-08-13T13:50:36.622Z</lastmod>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/4GTFU2RLOZHZLL4AXSUVHK6H4M.jpg?auth=35ef3f20a8cf3683b687393965a6506d2d48abf25b2eadd8ba3939d158568ae1&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[GFC plans to develop its mission around sourcing transparency, packaging integrity and ongoing consumer education.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/11/why-cpg-brands-are-rethinking-connected-packaging-strategy/</loc>
    <lastmod>2025-08-25T13:17:55.1Z</lastmod>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/GEA4E3GS4BHVPFBNKDGDXZHIZE.jpg?auth=d72243076f5f5eeabdf8d206d17f457849af8c6488dbee55d7e069acb45d7785&amp;smart=true&amp;width=2120&amp;height=1414</image:loc>
      <image:caption><![CDATA[While dynamic QR codes might look identical to static codes on the surface, what happens behind the scan is entirely different]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/08/longevity-bars-may-signal-whats-next-in-functional-snacking/</loc>
    <lastmod>2026-02-17T21:06:02.466Z</lastmod>
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      <image:caption><![CDATA[Novos Bar positions itself as “smarter than your healthiest meal,” with 15 grams of protein, 20 superfoods and a blend of longevity-promoting compounds like astaxanthin, taurine, reishi, cordyceps and lion’s mane]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/07/are-superfoods-the-next-jam-in-preserves/</loc>
    <lastmod>2025-08-08T08:16:40.447Z</lastmod>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/DG6OCCKKFJCI7BA2XLMTDSW5A4.jpg?auth=c646c44d94ab71ab648409f756c59cd65082022df83f8a4705c5ec2df0e331f1&amp;smart=true&amp;width=5168&amp;height=3448</image:loc>
      <image:caption><![CDATA[As interest in clean label foods continue to grow across categories, preserves are catching up to the demand with flavorful or better-for-you options like BamJam and Smash offering superfood ingredients like chia seeds infused in their jams, or even premium brands like Sqirl that offer more exotic flavors and combinations like tomato and coriander or strawberry rose geranium.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/07/fda-issues-proposed-rule-to-lower-brix-standard-to-improve-us-orange-juice-market/</loc>
    <lastmod>2025-08-25T13:18:59.981Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/OS45R7BEPZCJVD2VHA7Q26XNAU.jpg?auth=8b4aaa610a830063e0d782877a69d64b21aab88a87a39debcb5226f90249c7fb&amp;smart=true&amp;width=2130&amp;height=1407</image:loc>
      <image:caption><![CDATA[An updated standard will “give growers more flexibility to address citrus greening, recover from severe weather and keep Florida citrus competitive in the marketplace, says Matt Joyner, CEO of trade group Florida Citrus Mutual which represents 3,000 Florida growers.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/05/non-upf-pilot-program-aims-for-industry-wide-definition-of-ultra-processed-foods/</loc>
    <lastmod>2025-08-25T13:15:33.558Z</lastmod>
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    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/HFSOQ2UBBVDQFCNZLWXVDCN4GQ.jpg?auth=0fb8e202755f9f58fd3a5431e0041428ccd773f0969fd35d4866d5e549d38803&amp;smart=true&amp;width=3264&amp;height=2448</image:loc>
      <image:caption><![CDATA[Non-UPF Verified is drawing on banned ingredient lists from major retailers, guidance from the EU, and emerging state-level proposals.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/05/tyson-foods-raises-guidance-as-turnaround-tactics-hit-their-mark/</loc>
    <lastmod>2025-08-05T13:47:23.32Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/557OGJ3I4VEIBBDAZXQRCQQTDY.jpg?auth=7b4fb5692537354d461a221a6e15a89763f1e660c01f695eb2811951264aa084&amp;smart=true&amp;width=683&amp;height=512</image:loc>
      <image:caption><![CDATA[Tyson Foods is expanding its lineup of value-added chicken products across dayparts and occasions, including handhelds.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/04/beyond-taste-how-sonic-branding-can-shape-brand-identity/</loc>
    <lastmod>2025-08-05T09:35:32.874Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/WIXEJ7O75NAM3MMNVYLILDXMHY.jpg?auth=5cd69a009a7c810bf3ef40131c36227d23348a65045c8b2e0565857ace0fb78e&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[A sonic logo may connect the dots between brand identity and consumer attention in an increasingly crowded and noisy media space where brands are looking for novel ways to show up consistently across platforms.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/04/soup-to-nuts-podcast-what-is-the-investment-landscape-for-2025/</loc>
    <lastmod>2025-08-04T13:50:22.868Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/VM7EG5WBJVEIXGL2YNWZCN2TAU.jpg?auth=05c0784b30defead546df23219bdc7b24e0ebcd9f48a0636ae710d9dc678085d&amp;smart=true&amp;width=718&amp;height=487</image:loc>
      <image:caption><![CDATA[According to industry-insiders the recent years of begging to borrow with little success, despite having a strong business plan, may end soon.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/31/hershey-lowers-guidance-due-to-tariffs/</loc>
    <lastmod>2025-07-31T13:19:41.187Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/4CZIDE2OHBE53PHSRH4VGCRELM.jpg?auth=db60bf46ad437ae53e6020a3a8589e1e72f7021e021e909dce270a68fcbb6c10&amp;smart=true&amp;width=725&amp;height=482</image:loc>
      <image:caption><![CDATA[Tariffs and cocoa costs prompted Hershey to lower its full year guidance, despite strong business fundamentals.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/28/how-are-ingredient-manufacturers-defining-clean-label/</loc>
    <lastmod>2026-01-05T19:11:15.912Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/BUELZPQ5FZDCVN2OCCEFNV3HQA.jpg?auth=c5b8e0551efbc0eaffced3b5d49ac7b62df0936032005d123287a0c96f3ad71b&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[Clean label is inherently subjective – and that is the challenge where “each organization or each customer or consumer has a different definition,” Josephine Nakhla, strategic marketing and business development director, Balchem Corporation, explained.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/24/whats-hot-and-not-in-grocery/</loc>
    <lastmod>2025-07-24T13:41:54.646Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/GY3DEOX6PJCATEZQED5XIXA6OE.jpg?auth=9b3957f4713a621712d5a75a7e224d6cb63419cab924c0739b8af7de5b917b0b&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[The fresh-format specialty grocery chains align with customer interest in “eating well,” says Steve Markenson, vice president, research and insights, FMI - The Food Industry Association. Image: Getty/Drazen_]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/23/ritter-sport-bets-on-ethical-sourcing-and-snackable-formats-to-grow-us-footprint/</loc>
    <lastmod>2025-07-23T13:22:31.987Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/VUY5OY5T7VGYNAYDOOQZIOFC3A.jpg?auth=79fd32a0ce6932ab5ce190ffbddfd850a73f60351a846d1c729e20f52720ec36&amp;smart=true&amp;width=2565&amp;height=2565</image:loc>
      <image:caption><![CDATA[Bright, color-coded packaging and a mix of classic and playful flavors – including Butter Biscuit, Strawberry Yogurt and Raisin & Hazelnut – help Ritter Sport stand out in the premium segment.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/23/how-indie-grocers-competing-in-the-sweets-and-snacks-aisle/</loc>
    <lastmod>2025-07-23T13:09:32.174Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/3OD4WYYXCVF4PCC34ZLECOI5QY.jpg?auth=6ac680693c4ec39b1ddb5c7f41fd3daa6f2c4acf4117c1cf4e564a437b1249d6&amp;smart=true&amp;width=1024&amp;height=768</image:loc>
      <image:caption><![CDATA[The “better-for-you” boom means different things to different communities considering its broad definition, but NGA notes that indie grocers are positioned to cater to these nuanced demands – especially since the pandemic.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/22/is-pepsi-prebiotic-cola-a-game-changer-or-just-late-to-the-game/</loc>
    <lastmod>2026-02-17T21:05:46.124Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/GFADEOSR2BARFFU2GWKJX2AP2M.png?auth=8e1464bf2b012a7faeb1d94ec4d111174d2d9a72e48d32613e6ba26f00415091&amp;smart=true&amp;width=4608&amp;height=2592</image:loc>
      <image:caption><![CDATA[Prebiotic sodas have steadily gained traction and some retailers even created a new set for them -- so what will happen when PepsiCo's Prebiotic Cola hits shelves? Image: PepsiCo]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/21/graasis-organic-barley-water-taps-into-the-functional-beverage-boom/</loc>
    <lastmod>2026-02-18T03:14:30.142Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/X7LGQEQAVBAGJNIA6AYUX6FBPY.jpg?auth=0860e7d79121a16ccee2c0fad22733b7cdcfc2392026db905a1885c014202d85&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Hydration is emerging as an in-demand claim for wellness-focused shoppers. Image: Getty/RealPeopleGroup]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/18/pepsicos-3-prong-strategy-to-grow-its-better-for-you-portfolio/</loc>
    <lastmod>2025-07-18T14:05:51.144Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/J677YLWRERBUJJRPWXJ6AB5H4Q.jpg?auth=b852e6c64e8f1ca098f91c738a72fc06a0e05f36d06a9cf1fd64ec8a97cc4d78&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[Does PepsiCo have permission to play in the protein-packed and fiber-filled better-for-you space?]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/17/trump-says-coca-cola-will-reformulate-flagship-beverage-with-cane-sugar/</loc>
    <lastmod>2025-07-18T14:14:12.535Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/AZAVTEUYK5MXZKG5S6IMNOUDU4.jpg?auth=475a681c924b7feab10005653f05146ae00351365c5d41b0d3ca6e7b8ca0a980&amp;smart=true&amp;width=610&amp;height=342</image:loc>
      <image:caption><![CDATA[Coca-Cola was elusive in its response to President Trump's public proclamation that Coca-Cola would reformulate its flagship product in the US with cane sugar. It did not confirm the change, but said "new innovative offerings within our Coca-Cola product range will be shared soon." ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/16/pasta-and-noodle-trends-at-the-summer-fancy-food-show/</loc>
    <lastmod>2025-07-18T14:02:12.331Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/PR6QJ2IG4FCSFMRBJ7Y2EXD4UQ.jpeg?auth=b3177bd29a02521660c040222772dca9edb0a7d5b87adce80d3d3514db827f2b&amp;smart=true&amp;width=1024&amp;height=768</image:loc>
      <image:caption><![CDATA[Refrigerated pasta and dip brand Sauces ‘N Love and its manufacturer BC Gourmet highlighted traditional Italian processing and premium ingredients as its differentiator in the category. Image: D. Ataman]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/14/coro-foods-flavor-forward-charcuterie-expands-from-its-flagship-deli/</loc>
    <lastmod>2025-07-18T14:03:08.276Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/LKYXD6BAUZD6TBES5WB5EZNZHY.jpeg?auth=73ce2bdea3e16860d76a042727a8f4f4bbff5b171840b906313da0c26c4d22bc&amp;smart=true&amp;width=1024&amp;height=768</image:loc>
      <image:caption><![CDATA[Coro’s Founders Clara Veniard and Martinique Grigg, developed the concept inside Salumi, where popular sandwiches helped test out early flavor profiles for the charcuterie line.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/11/conagra-brands-misses-financial-goals-as-inflation-and-tariffs-intensify/</loc>
    <lastmod>2025-07-14T10:55:11.375Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/AGBQ5HJVXNCNXBKYUFFBEPHDFY.jpg?auth=19af52feae6f542b7ffd1e3b9a9fe88e900d882ff36bf3e8d203e2f70f7cdf06&amp;smart=true&amp;width=724&amp;height=483</image:loc>
      <image:caption><![CDATA[CEO Sean Connolly cited inflation, supply issues, currency headwinds and weakening consumer sentiment as key challenges behind the company’s profit declines. Image: Getty/LordHenriVoton]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/11/condiment-trends-from-summer-fancy-food-show/</loc>
    <lastmod>2025-07-11T14:53:00.969Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/DBI3VDGGUZCA3DDZLGTVWSBAEI.jpeg?auth=ac2bdd53ed30d3ccf2999bda2343f40f8cb3dd38bc96c5bd88f779f5ec03d29f&amp;smart=true&amp;width=1024&amp;height=768</image:loc>
      <image:caption><![CDATA[For Melinda’s Foods, a Texas-based, family-owned hot sauce and condiment company founded in 1989, transitioned from traditional hot sauces to “more flavor-based sauces with a little touch of heat,” Carter Figueiroa, chief operating officer, Melinda’s Foods. Image: D. Ataman]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/10/spice-trends-at-summer-fancy-food-show/</loc>
    <lastmod>2025-07-11T10:42:58.946Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/MOAA4PJVPNDFVHT454QQ4J3UFY.jpeg?auth=e3a13d304f7aa41ab70d6aaef07aa8aa2e72d3c91533c1576a51827d7cdf2123&amp;smart=true&amp;width=1024&amp;height=768</image:loc>
      <image:caption><![CDATA[The Spice House spotlighted its extensive portfolio of spice blends, which account for roughly half of its 300 SKUs. Image: D. Ataman]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/08/how-are-brands-navigating-coffee-prices/</loc>
    <lastmod>2025-07-09T16:22:48.427Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/S3UVFLHYHRB67AA3BX56W4GXSM.jfif?auth=1d58ab43571028bc2d34444dcfb712fc3240bc400ee2864b5a5ab2d3a2505fc7&amp;smart=true&amp;width=1024&amp;height=768</image:loc>
      <image:caption><![CDATA[Copper Moon Coffee sources from 17 countries around the world including Brazil, Colombia, Ethiopia, Peru and Honduras. Image: D. Ataman]]></image:caption>
    </image:image>
  </url>
</urlset>