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      <image:caption><![CDATA[NotCo has raised $350m to date and has a valuation of $1.5bn. Picture: NotCo/Businesswire]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2021/07/22/Zevia-IPO-Consumers-are-increasingly-averse-to-added-sugars/</loc>
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      <image:caption><![CDATA['Consumers are seeking out brands they can trust and that align with their values, and they are becoming increasingly aware of the harmful effects of sugar...' Image credit: Zevia   ]]></image:caption>
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      <image:caption><![CDATA[Wundereggs are made from a base of cashews and almonds. Picture credit: Crafty Counter]]></image:caption>
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      <image:caption><![CDATA[Source: Getty/ Hello World]]></image:caption>
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      <image:caption><![CDATA[Source: Quinn]]></image:caption>
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      <image:caption><![CDATA[Picture credit: Little Spoon]]></image:caption>
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      <image:caption><![CDATA[Source: Getty/ Dreamer Company]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2021/07/19/Nature-s-Fynd-raises-350m-in-Series-C-to-build-nutritional-fungi-protein-platform-gears-up-for-late-2021-launch/</loc>
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      <image:caption><![CDATA[Nature’s Fynd recently tested the market with a limited edition launch of meatless​ breakfast patties​​ and dairy-free cream cheese. Picture: Nature's Fynd]]></image:caption>
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      <image:caption><![CDATA[Picture credit: Nick's Ice Cream]]></image:caption>
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      <image:caption><![CDATA[Picture credit: Impossible Foods]]></image:caption>
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      <image:caption><![CDATA[Picture credit: Wicked Foods]]></image:caption>
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      <image:caption><![CDATA[Source: Getty/Davide Zanin]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2021/07/14/Springdale-Ventures-embarks-on-next-chapter-of-growth/</loc>
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      <image:caption><![CDATA[L-R: Flow CEO Maurizio Patarnello and founder Nicholas Reichenbach. (Picture credit: Flow Beverage Corp)]]></image:caption>
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      <image:caption><![CDATA[Source: Getty/ Ariel Skelley]]></image:caption>
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    <loc>https://www.foodnavigator-usa.com/Article/2021/07/12/NuSkool-Snacks-finds-growth-in-recovering-snack-and-nutrition-bar-category/</loc>
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    <loc>https://www.foodnavigator-usa.com/Article/2021/05/20/Brain-food-startup-Memore-The-cognitive-health-market-is-around-7b-and-growing-8-annually/</loc>
    <lastmod>2024-11-04T02:36:46.43Z</lastmod>
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    <priority>0.5</priority>
    <image:image>
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      <image:caption><![CDATA[Source: Memore]]></image:caption>
    </image:image>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/19/Healthy-Height-targets-growing-kids-snack-bar-market-with-functional-picky-eater-approved-bars/</loc>
    <lastmod>2024-11-04T02:36:23.167Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/19/Clif-Bar-CEO-We-are-well-on-our-way-with-plans-to-transform-the-business-with-new-executives-ad-campaign/</loc>
    <lastmod>2024-11-04T02:36:10.293Z</lastmod>
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    <priority>0.5</priority>
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      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/IFIQU5TUUJKL5IJLWMB7CCWONM.jpg?auth=0d1771e1b85a7a519f5183637c0c381badadfe80525d4b0e18f2f6cf83c11e6f&amp;smart=true&amp;width=800&amp;height=497</image:loc>
      <image:caption><![CDATA[Source: Clif Bar & Co.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/19/Plant-based-chicken-maker-Daring-Foods-raises-40m-in-Series-B-demonstrates-impressive-product-market-fit-in-a-short-period-of-time/</loc>
    <lastmod>2024-11-04T02:36:20.889Z</lastmod>
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      <image:caption><![CDATA[Picture credit: Daring Foods]]></image:caption>
    </image:image>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/18/No-sugar-added-Hershey-signals-commitment-to-low-sugar-confectionery-with-acquisition-of-Lily-s/</loc>
    <lastmod>2024-11-04T02:36:10.322Z</lastmod>
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    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/VTELCTTRPZKOPDCGCEHHT3P6KA.jpg?auth=ffc46db456e5d651dc552631820147d50fbfc969b0ac5f851fcdf1a930d235a8&amp;smart=true&amp;width=749&amp;height=494</image:loc>
      <image:caption><![CDATA[Picture credit: Lily's Sweets]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/18/GOOD-Meat-raises-170m-in-new-funding-to-scale-cell-cultured-meat/</loc>
    <lastmod>2024-11-04T02:36:20.907Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/XCN5UR7EFRP5JDKSUI77MUUFWE.jpg?auth=57f0babfb7ed4677fe2621ac0f8ae0a2e3c4f8ef84d7b616af56b6be8b12c556&amp;smart=true&amp;width=950&amp;height=633</image:loc>
    </image:image>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/18/NEW-PRODUCTS-GALLERY-KIND-launches-frozen-pints-Maple-Hill-launches-zero-sugar-dairy-milk-General-Mills-notches-up-the-protein/</loc>
    <lastmod>2024-11-04T16:24:07.524Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/SPASEN7EHROVLF7VOJVXACJMSI.jpg?auth=cc46855c2a02092b78a343376639f7f3f9f9f694cebe089caf4b689380db841a&amp;smart=true&amp;width=749&amp;height=449</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/18/Tea-Drops-raises-5m-to-support-ongoing-innovation-of-bagless-tea-offerings-increased-distribution/</loc>
    <lastmod>2024-11-04T02:35:42.642Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/6L3BIGLGDFNPRPAQDMBRVS2OGA.jpg?auth=4c9020c346b045ef55b3d1dafbd36c05cd77b652d11b1645390b2f9275adc4f8&amp;smart=true&amp;width=800&amp;height=533</image:loc>
      <image:caption><![CDATA[Source: Tea Drops]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/18/Nestle-s-Sweet-Earth-Consumers-in-all-places-and-points-in-their-lives-are-interested-in-plant-based/</loc>
    <lastmod>2024-11-04T02:35:40.991Z</lastmod>
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    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/DEG3PNWTHJN3HC6X4XTXNSJM4Q.jpg?auth=91b653c71d96c8dabf0a13e8f98d9757bebddbf88927592157ca5c7150ba6210&amp;smart=true&amp;width=800&amp;height=533</image:loc>
      <image:caption><![CDATA[Source: Sweet Earth]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/17/Coca-Cola-to-discontinue-Coca-Cola-Energy-in-North-America-a-case-of-poor-timing-or-clashing-brand-identities/</loc>
    <lastmod>2024-11-04T02:35:42.802Z</lastmod>
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    </image:image>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2021/05/14/Gatorade-introduces-rapid-rehydration-Gatorlyte-designed-for-elite-athletes-and-weekend-warriors/</loc>
    <lastmod>2024-11-04T02:35:17.77Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.foodnavigator-usa.com/resizer/v2/PWPENX2KLBOLXM66EVHYSMGEIM.jpg?auth=17e5e1403c097c6dfb63e1173d369816ec3059e83f35a87437e1b341d3c0759d&amp;smart=true&amp;width=1100&amp;height=738</image:loc>
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