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      <video:title><![CDATA[Food tech faces funding reset as investors demand profits over promises]]></video:title>
      <video:description><![CDATA[Food tech funding is cooling as investors shift focus to profitability, real demand and execution – favoring later-stage companies with disciplined growth strategies]]></video:description>
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    <lastmod>2026-04-10T13:06:08.92Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/04/08/clean-label-vs-shelf-life-bioblends-new-solution/</loc>
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      <video:title><![CDATA[Clean label vs shelf life: A new food-tech solution removes the tradeoff]]></video:title>
      <video:description><![CDATA[BioBlends uses bacteria-derived gases to extend shelf life without additives, helping food manufacturers balance clean-label demands with food waste reduction.]]></video:description>
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    <lastmod>2026-04-08T13:48:36.03Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/04/08/food-vs-glp1-drugs-how-functional-peptides-could-shape-weight-management/</loc>
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      <video:title><![CDATA[Can biopeptides reclaim weight loss from GLP‑1 drugs?]]></video:title>
      <video:description><![CDATA[The next phase of weight management won’t be led by pharma, but by functional foods designed to work alongside GLP‑1 drugs, says biotech startup Lembas during Future Food-Tech San Francisco.]]></video:description>
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    <lastmod>2026-04-11T14:51:00.201Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/04/07/danones-nutrition-strategy-prioritizes-quality-digestibility-and-gut-health/</loc>
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      <video:title><![CDATA[Danone bets on nutrient quality, not quantity, as consumers look to food for health]]></video:title>
      <video:description><![CDATA[Danone North America’s Susan Zaripheh explains why science‑backed nutrition, bioavailable protein and fiber, and purposeful processing are shaping the next phase of better‑for‑you food.]]></video:description>
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    <lastmod>2026-04-08T15:02:21.698Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/30/illinois-ifab-hub-aims-to-boost-us-biomanufacturing-competitiveness/</loc>
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      <video:title><![CDATA[Fermentation growth collides with manufacturing shortage – iFAB aims to fix it]]></video:title>
      <video:description><![CDATA[Supported by ADM, Primient, and the University of Illinois, iFAB is building shared precision fermentation infrastructure to reduce startup costs and strengthen US biotech capacity.]]></video:description>
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    <lastmod>2026-03-30T13:44:15.479Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/26/performance-wellness-trends-reshaping-food-beverage/</loc>
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      <video:title><![CDATA[Predictive data reveals the next wave of performance-driven wellness trends in food]]></video:title>
      <video:description><![CDATA[AI-driven insights from Spate reveal rising demand for functional hydration, low-sugar products, and everyday wellness solutions shaping the future of food and beverage.]]></video:description>
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    <lastmod>2026-04-01T14:08:52.164Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/25/nectars-tasty-awards-reveal-improvements-in-plant-based-dairy/</loc>
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      <video:title><![CDATA[Taste gap narrows for plant-based dairy – but only in select categories]]></video:title>
      <video:description><![CDATA[Nectar’s blind taste tests show select plant-based barista milk rivals dairy, while cheese and yogurt still fall short on taste and texture.]]></video:description>
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    <lastmod>2026-03-25T13:40:58.026Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/24/future-food-tech-san-francisco-glp-1-health-and-food-system-change/</loc>
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      <video:title><![CDATA[Collaboration, not capital, is driving the next wave of food innovation]]></video:title>
      <video:description><![CDATA[Experts say the GLP-1 boom is a catalyst for CPG brands, investors and insurers to align on healthier formulations, stronger collaboration and realistic nutrition solutions for consumers.]]></video:description>
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    <lastmod>2026-03-26T16:29:46.967Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/23/fermentation-food-colors-gain-traction-as-synthetic-dye-phaseout-nears/</loc>
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      <video:title><![CDATA[Inside the race to reinvent food color: Global Food Tech Awards Americas heat winner pioneers new approach to natural dyes]]></video:title>
      <video:description><![CDATA[As food companies race to replace synthetic dyes, Michroma is using fermentation and fungi-based technology to produce scalable, high-performance natural color alternatives.]]></video:description>
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    <lastmod>2026-03-23T14:27:47.958Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/16/from-niche-to-norm-limited-ingredient-pet-treats-take-off/</loc>
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      <video:title><![CDATA[Rooted in Chicago and Nepal, two pet food brands share a strategy with simple ingredients]]></video:title>
      <video:description><![CDATA[Clean‑label pet treats are booming as owners demand short, simple ingredient lists. See how Nak Chews and Ava’s Pet Palace turn “better‑for‑you” into a growth strategy.]]></video:description>
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    <lastmod>2026-03-16T13:41:37.126Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/12/konjac-trend-grows-among-gen-z-and-health-focused-consumers/</loc>
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      <video:title><![CDATA[High-fiber konjac could be the next big competitor in better-for-you foods]]></video:title>
      <video:description><![CDATA[Konjac products are reshaping the functional food category with plant-based, high-fiber innovation appealing to health-conscious US consumers and younger demographics.]]></video:description>
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    <lastmod>2026-03-12T13:52:42.182Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/11/premium-condiments-rise-as-classic-mayo-and-ketchup-sales-slip/</loc>
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      <video:title><![CDATA[Classic condiment sales are slipping, and innovators are moving in]]></video:title>
      <video:description><![CDATA[Sales of conventional ketchup, mayo and salad dressing are slipping, but brands like Truff and Primal Kitchen are reviving the condiment aisle with premium ingredients and bold flavors.]]></video:description>
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    <lastmod>2026-03-11T13:23:55.453Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/10/regenerative-organic-certified-gains-momentum-in-food/</loc>
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      <video:title><![CDATA[Regenerative Organic Certified emerges as one of food’s fastest-growing labels]]></video:title>
      <video:description><![CDATA[Interest in Regenerative Organic Certified (ROC) products is rising as shoppers look beyond traditional organic for food tied to soil health, farmer welfare and stronger sustainability claims.]]></video:description>
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    <lastmod>2026-04-03T14:24:54.172Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/03/10/wisecode-non-upf-shield-helps-brands-prove-clean-label-claims/</loc>
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      <video:title><![CDATA[Wisecode gives brands a new way to claim they’re non-UPF]]></video:title>
      <video:description><![CDATA[Wisecode analyzes more than 840,000 products to flag ultra-processed foods, verify non-UPF items for $200 per SKU and give emerging brands a new way to stand out.]]></video:description>
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    <lastmod>2026-03-10T14:31:12.109Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/02/18/ai-is-reshaping-grocery-search-merchandising-and-loyalty/</loc>
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      <video:title><![CDATA[Retailers and brands turn to AI for help as grocery shoppers feel financially squeezed]]></video:title>
      <video:description><![CDATA[With grocery costs stressing shoppers, retailers are using AI to improve search, merchandising and personalization while protecting margins.]]></video:description>
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    <lastmod>2026-03-04T14:39:24.176Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/02/17/elevated-spice-the-new-era-of-everyday-heat/</loc>
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      <video:title><![CDATA[6 trends redefining spicy beyond extreme heat to reach new consumers]]></video:title>
      <video:description><![CDATA[Consumer demand for spicy food is evolving beyond extreme heat. Brands at the Specialty Food Association's Winter Fancy Faire showed how they are embracing habaneros, sweet-heat pairings and clean-label innovation to deliver layered, global flavors.]]></video:description>
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    <lastmod>2026-02-24T15:09:23.073Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/02/09/beans-modern-makeover-taps-into-glp-1-protein-and-fiber-maxxing-trends/</loc>
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      <video:title><![CDATA[Beans get rebrand as companies tap into protein- and fibermaxxing trends and GLP-1 user needs]]></video:title>
      <video:description><![CDATA[Food brands are reimagining beans with convenient formats and creative applications as protein, fiber and GLP-1 nutrition trends boost legume demand.]]></video:description>
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    <lastmod>2026-02-26T14:29:58.719Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/01/28/nut-butter-trends-how-brands-are-reviving-the-category/</loc>
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      <video:title><![CDATA[3 trends revitalizing the sleepy nut butter and seed spread category]]></video:title>
      <video:description><![CDATA[Innovative brands are reviving the nut butter category with clean labels, bold flavors, new formats and expanded usage occasions.]]></video:description>
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    <lastmod>2026-01-28T14:51:43.514Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/01/22/how-food-and-beverage-startups-are-raising-capital-in-2026/</loc>
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      <video:title><![CDATA[How early-stage food and beverage brands are navigating tight capital in 2026]]></video:title>
      <video:description><![CDATA[From cookie dough and cold brew to functional chocolate and mission-driven coffee, Startup CPG’s Founders & Funders event reveals how emerging food and beverage brands are growing, funding and positioning themselves for the next wave of investment.]]></video:description>
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    <lastmod>2026-01-22T14:52:00.115Z</lastmod>
  </url>
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    <loc>https://www.foodnavigator-usa.com/Article/2026/01/22/nielseniq-how-consumers-value-food-beyond-price/</loc>
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      <video:title><![CDATA[Playing defense on price isn’t enough to win today’s food shoppers]]></video:title>
      <video:description><![CDATA[NielsenIQ data shows food shoppers are trading up, down and out — prioritizing quality and values over price in a cautious economy.]]></video:description>
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    <lastmod>2026-01-22T14:41:50.054Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/01/21/food-brands-rethink-sugar-as-sweetener-skepticism-grows/</loc>
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      <video:title><![CDATA[Rethinking sweetness in an age of sugar skepticism]]></video:title>
      <video:description><![CDATA[Food brands rethink sugar and sweeteners as consumer skepticism grows, reformulating with alternative sugars, fiber and function to protect taste and trust.]]></video:description>
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    <lastmod>2026-01-21T15:10:57.012Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/01/20/dry-oat-milk-slices-cut-packaging-waste-emissions-and-retail-costs/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/XCFIHI6P2VCZJHQPOSM5TWSA2Q.jpg?auth=8937dc962429b5fab04c1e3eb0fbb25b9f80d91acf2743b29874e42a1fba11ff&amp;smart=true&amp;width=1000&amp;height=561</video:thumbnail_loc>
      <video:title><![CDATA[Dry oat milk ‘slices’ promise a step-change in plant-based beverage sustainability]]></video:title>
      <video:description><![CDATA[A new dry oat milk slice format hydrates at the point of use, reducing packaging weight and shipping emissions by up to 85% compared to traditional plant-based milk cartons. The shelf-stable innovation form Milkadamia also lowers spoilage, improves merchandising flexibility and offers retailers a lower-cost entry into the plant-based milk category.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5N78Ynqe]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2026-01-20T14:47:17.988Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/01/16/news-bites-dietary-guidelines-food-processing-cocoa-risks-reshape-cpg/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[From dietary guidelines to cocoa shortages, pressure mounts on CPG brands]]></video:title>
      <video:description><![CDATA[From red meat debates to vague processing rules in the new Dietary Guidelines for Americans and volatile cocoa supply, CPG brands face mounting pressure to adapt product strategy and sourcing.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/G4q5n6up]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2026-01-21T09:10:17.765Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/01/16/avocado-oil-tallow-and-healthy-fats-reshape-retail-sales/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/3CBZ5AU4R5AOZGM5WBGJ6NOIQA.jpg?auth=6eb0a40209f10656b920ae5a198cd3dbbd4f48cd29a4a9349e96becad341fe63&amp;smart=true&amp;width=1057&amp;height=581</video:thumbnail_loc>
      <video:title><![CDATA[Clarified choices: How one brand is cutting through the fat confusion for consumers]]></video:title>
      <video:description><![CDATA[Discover how Marianne’s Harvest is educating consumers on healthy cooking fats and oils, from avocado oil to beef tallow, highlighting high-heat cooking applications, purity standards, and sustainable sourcing. Learn how your brand can stay ahead in the evolving fats and oils market.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/D4FuTmvj]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-01-16T15:28:47.691Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/01/09/news-bites-dietary-guidelines-gmo-labeling-and-monk-fruit-shake-up-food/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[Dietary Guidelines, GMO labeling and monk fruit production could shake up food industry]]></video:title>
      <video:description><![CDATA[This week’s News Bites spotlights the highly anticipated release of the 2025-2030 Dietary Guidelines for Americas, a court ruling with implications for GMO labeling and a supply-chain move that could reshape the monk fruit sweetener market.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/I37g8nDl]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-01-12T15:13:05.01Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2026/01/08/startup-spotlight-could-whole-cut-technology-revive-plant-based-meat-category/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/664YYTNWYBBVFGGBZDOEZBTGX4.jpg?auth=8bc5a3d8c60b08660a855cd3fb398ee9da7f409783ce17270ef3ac8bd500f997&amp;smart=true&amp;width=1000&amp;height=576</video:thumbnail_loc>
      <video:title><![CDATA[Whole-cut technology emerges as plant-based meat’s next proving ground]]></video:title>
      <video:description><![CDATA[Backed by a $1 million investment from Global Brain, Baltimore-based startup Offbeast is scaling a proprietary fiber assembly process to tackle texture, one of the category’s toughest challenges]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/KMgCkJlL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2026-01-12T15:17:29.781Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/12/12/news-bites-food-prices-gene-editing-2026-flavor-trends/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[News Bites: Policy shifts, gene editing and 2026 shopper trend]]></video:title>
      <video:description><![CDATA[Trump’s food price probe, research on what really drives acceptance of gene-edited foods and KeHE’s latest read on authenticity, function and global flavor exploration reshape the industry as the year winds down]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/564U8wVI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-12-15T15:10:06.276Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/12/05/news-bites-oatly-danone-and-target-share-3-strategies-shaping-food-beverage-in-2026/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[3 strategies shaping the future of food and beverage]]></video:title>
      <video:description><![CDATA[Oatly, Danone and Target are making bold moves to stay ahead in a rapidly evolving food and beverage landscape. Each is tackling a different challenge, but all share a common theme: innovation driven by changing consumer priorities.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ICg2z990]]></video:player_loc>
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      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-12-08T12:24:39.074Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/12/04/startup-spotlight-sous-ai-brings-smarter-analytics-for-cpg-brands/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/WZR5Y2W2BJGFDEPOI7NNWE6SFM.jpg?auth=12fe04658ac84f9d1d934c03004626ef5e5a072abb905a6cd2f6ca247a841503&amp;smart=true&amp;width=2120&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[AI that speaks the language of CPG]]></video:title>
      <video:description><![CDATA[Sous is the AI analyst built for CPG brands, turning complex retail data into instant, actionable insights intended to drive smarter decisions]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/klX9wfq1]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>News</video:tag>
    </video:video>
    <lastmod>2025-12-19T14:18:02.857Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/12/02/danone-tackles-the-big-question-for-glp-1-users-what-should-they-eat/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/227L3AEXUBFUNMN3MMHSKJAJSY.jpg?auth=6fe4572d080fd074432565ade4455f8947840086ef39e41c6905001a6a723573&amp;smart=true&amp;width=1000&amp;height=668</video:thumbnail_loc>
      <video:title><![CDATA[Danone tackles the big question for GLP-1 users: What should they eat?]]></video:title>
      <video:description><![CDATA[Grounded in emerging research, Danone’s research and innovation team is developing nutrient-dense products tailored to every stage of the GLP-1 user journey – and meeting the needs of the broader health conscious consumer ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/VDoKSFeZ]]></video:player_loc>
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      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-12-08T12:25:30.001Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/12/01/behind-the-juice-aisle-lies-an-ingredients-business-that-supplies-everything-from-trail-mixes-and-chocolate-bites-to-canned-cocktails-often-with-no-ocean-spray-logo-in-sight/</loc>
    <video:video>
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      <video:title><![CDATA[Inside Ocean Spray’s cranberry empire ]]></video:title>
      <video:description><![CDATA[Behind the juice aisle lies an ingredients business that supplies everything from trail mixes and chocolate bites to canned cocktails – often with no Ocean Spray logo in sight]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/iXLHNkFG]]></video:player_loc>
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      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-01T14:21:23.094Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/21/pucker-mania-is-spicing-up-snack-shelves-and-powering-pickle-sales/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/EE3NKAQI4BDNDPXJGYS6VABVHQ.jpg?auth=49d352df2a11e616c5d2cc12e1d31f62a4fb8476eacfffc2cf648d12a7064ce7&amp;smart=true&amp;width=4526&amp;height=3017</video:thumbnail_loc>
      <video:title><![CDATA[Pucker mania is spicing up snack shelves … and powering pickle sales]]></video:title>
      <video:description><![CDATA[Pickles are big business and experiencing rapid growth through savvy startups and private-label expansion]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/B5jDj1OU]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-11-26T15:25:12.786Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/20/better-for-you-beverages-take-the-stage-at-private-label-trade-show/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/62RYPCQU4NENDBH54U4TPY5RDM.png?auth=7166e2382e3e35b0bd5ab60dd4fe3aee417fa7274b60c0e75eac55495e2c271f&amp;smart=true&amp;width=528&amp;height=293</video:thumbnail_loc>
      <video:title><![CDATA[Better-for-you beverages take the stage at private-label trade show]]></video:title>
      <video:description><![CDATA[Vendors from every corner of the globe gathered at the Private Label Manufacturers Association’s 2025 Private Label Trade Show in Rosemont, Illinois, this week – and functional, better-for-you drinks and drink mixes were on the menu. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/3QhP3lpO]]></video:player_loc>
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      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2025-11-20T00:20:53.768Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/18/us-plays-catch-up-in-store-brands-renaissance/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/C2HDMPP545AA5MIMYRDJVD6XYM.JPG?auth=4923010c95191b85efd0787f62a995d5f5fe8a2a72ba3d18fd8e861825a2c695&amp;smart=true&amp;width=4032&amp;height=3024</video:thumbnail_loc>
      <video:title><![CDATA[US plays catch up in store brands renaissance]]></video:title>
      <video:description><![CDATA[As private-label products surge overseas, US grocers are just beginning to unlock their full potential]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/COdgoRl6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-11-18T13:55:49.004Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/13/startup-spotlight-yough-scales-gut-friendly-frozen-pizza-with-clean-ingredients-and-specialty-retail-strategy/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/K2UG4FDQIZGAFLP4SGZ3ARAIRI.jpg?auth=23c155ddf59124fe9220fe34bccf3ce8be40947455649bb8ee156a034e73aa79&amp;smart=true&amp;width=1080&amp;height=810</video:thumbnail_loc>
      <video:title><![CDATA[Yough! scales gut-friendly frozen pizza with clean ingredients and specialty retail strategy]]></video:title>
      <video:description><![CDATA[Startup frozen pizza brand Yough! is turning a clean-ingredient frozen pizza concept into a scalable business, navigating production challenges and specialty retail expansion to meet growing consumer demand.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6tYkhvAQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-11-13T09:26:03.996Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/12/startup-spotlight-plink-outpaces-legacy-hydration-brands-with-flavor-first-focus/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/HRNLLDJ6LJCTBKDJFGXZLMIEQE.JPG?auth=c4bf7d626089b0ea3bd7468c909a281f8453229a9feb455545efe71ca5e970f9&amp;smart=true&amp;width=1080&amp;height=1080</video:thumbnail_loc>
      <video:title><![CDATA[Third wave hydration: Plink! sparks shift toward flavor-first daily wellness]]></video:title>
      <video:description><![CDATA[By putting consumer enjoyment ahead of its sustainability mission, the fizzy electrolyte tablet brand has ushered in an era of daily hydration and in doing so doubled its velocity, expanded distribution and outpaced legacy competitors in natural grocery stores]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FQX1TCMW]]></video:player_loc>
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      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-11-12T05:59:23.436Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/11/06/prepare-for-turbulence-ai-retail-media-networks-and-ma-shifts-require-a-new-growth-playbook/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/5NRHY3EGBRF7BIBTUNOP2BZOQU.jpg?auth=c9f28717d8f623cbd9f34c5481d72e0918056f85296753b9598c38453c3eae99&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Prepare for turbulence: AI, retail media networks and M&A shifts require a new growth playbook]]></video:title>
      <video:description><![CDATA[After years of price-driven gains, Acosta’s John Carroll warns the industry must pivot to tech-enabled collaboration to reignite meaningful unit growth]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kq0GGn8c]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-11-06T14:37:22.346Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/31/gen-z-trends-upf-debate-coca-colas-beverage-pivot/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[Gen Z trends, UPF debate & Coca-Cola’s beverage pivot ]]></video:title>
      <video:description><![CDATA[From Gen Z’s wellness-driven eating habits to the policy challenges over ultra-processed foods – and Coca-Cola’s beverage focus – this week highlights how health and reformulation are reshaping the grocery aisle]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/WicfIn30]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-11-03T14:40:32.235Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/30/startup-spotlight-betterbasket-boosts-grocers-revenues-with-pricing-solutions/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/H7J6SXINVNFB3FSPPINBXUGQNY.jpg?auth=e8f9f56e9bae5c3de88abb6d03f94a5131117a06293927249f35fa104e1fa424&amp;smart=true&amp;width=1000&amp;height=579</video:thumbnail_loc>
      <video:title><![CDATA[Grocers are leaving money on the table: Startup BetterBasket can help]]></video:title>
      <video:description><![CDATA[The startup says its AI-enhanced platform boosted revenue 8% for one independent grocer, and it aims to help more retailers reclaim margins lost to pricing inefficiencies]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/wvQW7dML]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>News</video:tag>
    </video:video>
    <lastmod>2025-12-19T14:18:27.087Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/29/conagra-all-in-on-taco-bell-buffalo-wild-wings-and-pickles/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ZNM6EBXX6VCSRNYDLMSERFLWL4.png?auth=dc2324b8123f833d33bec98aabd6884af25605c80d9552c9f30c39b241f29cf6&amp;smart=true&amp;width=1280&amp;height=720</video:thumbnail_loc>
      <video:title><![CDATA[Conagra all in on Taco Bell, Buffalo Wild Wings and pickles]]></video:title>
      <video:description><![CDATA[Conagra Brands is focusing on co-branded snacks, releasing a variety of new products over the last year through partnerships with Buffalo Wild Wings, Taco Bell, and others; meanwhile, launching products with popular flavors like pickle and churro.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/dki5CwUE]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>News</video:tag>
    </video:video>
    <lastmod>2025-10-31T13:56:30.047Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/24/news-bites-geltor-vegan-collagen-general-mills-growth-moves-sweetener-innovation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[From vegan collagen to smart sweeteners: FDA and CPG shifts shape food innovation]]></video:title>
      <video:description><![CDATA[This week’s roundup covers the FDA greenlighting next-gen proteins, General Mills targeting 55+ and GLP-1 consumers and brands redefining sugar’s role in foods and beverages.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/MHwXomxN]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-10-24T14:10:11.141Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/21/retailers-scramble-to-comply-with-no-sweets-snap-laws/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/E5HNPDHALJKENH67HJAWW6IGSI.jpg?auth=b048b67310021034d71567251158ee55b791f25c89fcfcecb17b6072306d7418&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Retailers ‘scramble’ to comply with no-sweets SNAP laws]]></video:title>
      <video:description><![CDATA[The clock is ticking for retailers to come into compliance with a patchwork of new laws in a dozen states banning the use of Supplemental Nutrition Assistance Program (SNAP) dollars for unhealthy products like sugary drinks and sweets.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ieLvA2kx]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2025-11-03T14:51:20.083Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/20/healthy-hot-and-functional-foods-driving-c-store-growth/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/XUMN4NTNSJE6TEUJ7NH5ZIHFQY.JPG?auth=c2c5dc884c1217efd0b81d502f7d2adc0e0dc0c659d47fb396dbd4cb44daa897&amp;smart=true&amp;width=4032&amp;height=3024</video:thumbnail_loc>
      <video:title><![CDATA[Healthy, hot and functional foods driving c-store growth]]></video:title>
      <video:description><![CDATA[Thousands of new c-store products were on display at the National Association of Convenience Stores (NACS) show in Chicago in mid-October, with better-for-you and fresh-prepared foods standing out as two of the biggest winners in the industry.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/puCUTRRh]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Shows &amp; conferences</video:tag>
    </video:video>
    <lastmod>2025-10-21T14:43:43.76Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/20/what-does-a-more-sustainable-seafood-supply-chain-look-like/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/W3J2A6B5WBBKJPQAS2LYO6XYGM.jpg?auth=ea15affcc6edd377ef33d446bbc11b97297afd59209a4e25cf12b702eb5e972e&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Acme Smoked Fish champions sustainability and climate action across the seafood supply chain]]></video:title>
      <video:description><![CDATA[From traceable sourcing to employee engagement, Acme’s Citizens of Seafood initiative and Climate Awards demonstrate how seafood companies can align business success with environmental responsibility]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/c8UD5kdd]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-10-20T13:40:53.402Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/17/news-bites-lays-glow-up-food-science-myths-and-fermented-frontiers/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[Lay’s glow-up, food science myths and fermented frontiers]]></video:title>
      <video:description><![CDATA[Lay’s unveils a global brand refresh, nutrition science challenges ultra-processed food myths amid new California school meal rules and FDA’s path to a uniform UPF definition and the agency signals wider acceptance of functional alternative ingredients.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vPwyS5VR]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-10-17T13:10:33.32Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/16/smithfield-taps-the-swicy-trend-with-mikes-hot-honey-collaboration/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/RXD6OXOALNGKVCLWSDEKPMNGSE.jpg?auth=f80fb43f4e0f97a8a4c6fd7d1867225a49678f06174d7ed4892364d6d88ecf43&amp;smart=true&amp;width=6000&amp;height=3999</video:thumbnail_loc>
      <video:title><![CDATA[Smithfield leverages honey trend with Mike’s Hot Honey Bacon]]></video:title>
      <video:description><![CDATA[Smithfield and Mike’s Hot Honey use honey’s flavor versatility to create bold, on-trend products that engage millennials, Gen Z and sweet-and-spicy enthusiasts]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/skbbbMzJ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-10-16T19:10:23.021Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/16/better-for-you-startup-elavi-eyes-retail-expansion-with-brownie-pivot/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/67Q2DW7RJVAPNM5AUQCN3PWGA4.jpg?auth=8aa2a91d22e90f6fe34092ec620cf5c0ad2910e918e6489571552f8c0292fda0&amp;smart=true&amp;width=2302&amp;height=1726</video:thumbnail_loc>
      <video:title><![CDATA[Startup Elavi doubles down on high protein brownies – and retail notices]]></video:title>
      <video:description><![CDATA[Better-for-you snack startup Elavi experienced relatively quick, yet strategic growth from its DTC origins in 2022 into major retailers like Costco and Whole Foods in Southern California, pushing the brand to ensure that retail placement is backed by data and strong relationships with buyers.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/tiQhXm1U]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-10-16T13:46:13.136Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/14/rising-gamer-base-offers-new-growth-for-food-brands/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/KXFUPGWKJBD5JGXNIP4VSG3LFY.jpg?auth=49cf8b099febe9735c42d192b30bd316fd47ed37573f5b90df44a74f3ca94959&amp;smart=true&amp;width=724&amp;height=482</video:thumbnail_loc>
      <video:title><![CDATA[Most CPG ads miss the mark with video gamer players: Here is how to fix it]]></video:title>
      <video:description><![CDATA[With 3.6 million regular gamers and counting, marketers can’t afford outdated strategies. Learn what works now in FoodNavigator-USA’s free webinar Fueling Fun: Connecting with Esports Enthusiasts and Everyday Gamers FTW]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Q851gVXA]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-10-14T13:53:47.874Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/13/kerry-reveals-6-consumer-pain-points-that-reveal-innovation-opportunity/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/2SJVZZUUWZD6HKYDRUK235PMGE.jpg?auth=118800e856955ae697f64832ee3f15bc3c26cbe44b4047de46303582241425a1&amp;smart=true&amp;width=6000&amp;height=4000</video:thumbnail_loc>
      <video:title><![CDATA[Kerry turns consumer insights into sustainable food solutions]]></video:title>
      <video:description><![CDATA[Taste and nutrition powerhouse Kerry revealed six key consumer concerns and the sales opportunity for brands offering solutions as part of its immersive, gallery-style installation during New York Climate Week]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/YvdRIh4s]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-10-13T14:18:59.053Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/09/startup-spotlight-how-bangers-snacks-converts-video-game-buzz-into-real-world-retail-sales/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ESSHUPL6LBHBBCRPQRRJGAKMLI.jpg?auth=7bf586a50bb481fcd2a260340818e00c0876b02a61274722422b261e18c1e236&amp;smart=true&amp;width=1219&amp;height=687</video:thumbnail_loc>
      <video:title><![CDATA[From console to convenience store: How Bangers! Snacks converts videogame buzz into real-world retail sales]]></video:title>
      <video:description><![CDATA[Startup Spotlight: By connecting with millions of Roblox players across 200 video games, the caffeinated chip startup Bangers! Snacks is scaling distribution at a fast pace.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ID3p080y]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-19T14:17:54.713Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/08/shoppers-hit-a-breaking-point-how-will-price-and-value-play-out-in-2026/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/CNNWASDMDJINFNAM5OEJLBEQSM.jpg?auth=dbfb71d911ad5356d840624004e1465866805a56796bd47c948c30d95001ca43&amp;smart=true&amp;width=750&amp;height=421</video:thumbnail_loc>
      <video:title><![CDATA[Shoppers hit a breaking point: How will price and value play out in 2026?]]></video:title>
      <video:description><![CDATA[NielsenIQ’s latest outlook warns consumers are hitting their spending limits and are desperate for relief – opening the door for promotions, private-label and health-claims to drive sales]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/OqoXkV6l]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2025-10-08T14:19:29.405Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/10/02/fresh-fizz-bets-on-back-to-basics-soda-in-a-functional-obsessed-category/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/7JOLCSEWMFDZJP7N2IEZR5KNDQ.png?auth=84f0f2f79e9ec04f19845933d7e425226789b3c365ea350c2a97b8847d414d7e&amp;smart=true&amp;width=1247&amp;height=935</video:thumbnail_loc>
      <video:title><![CDATA[Fresh Fizz brings clean label soda back to basics]]></video:title>
      <video:description><![CDATA[In a soda market dominated by functional claims and hidden additives, startup beverage brand Fresh Fizz is carving out space with a clean-label formula built on simple, recognizable ingredients]]></video:description>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-10-02T15:18:22.96Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/30/climate-week-nyc-how-food-leaders-are-tackling-waste-from-farm-to-fork/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/A7UJF5EBCNDNNBQB6OU7QFKWYU.jpg?auth=f215ed97386a9d6c4c02f283898395be0793fc7cabe8588db106fafd704ae2a3&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[From awareness to action: Food waste at Climate Week NYC]]></video:title>
      <video:description><![CDATA[At Climate Week NYC, leaders from Food Tank, Apeel Sciences, UNEP and behavioral science experts explored how innovative strategies and collaboration can dramatically reduce food waste across the supply chain.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/qa7MAqWp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-10-02T14:23:00.988Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/26/news-bites-fda-farm-labor-gras-key-food-policy-shifts-this-week/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[Regulatory shifts dominate food policy news this week]]></video:title>
      <video:description><![CDATA[Policymakers are revisiting foundational frameworks – from defining the foods Americans eat every day, to managing the workforce that brings those foods to market, to rethinking how new ingredients are deemed safe. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/A9DR0wBP]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2025-09-29T14:37:22.088Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/19/whole-foods-market-shoppers-are-changing-here-is-what-it-means-for-brands/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/IKY3YTGX3JBOFDXDI3R56ETRQM.jpg?auth=47b0fa30b4078ed69631a8c2c76f1997b92d4ff191df2f3e5e3301bb1650f608&amp;smart=true&amp;width=1470&amp;height=821</video:thumbnail_loc>
      <video:title><![CDATA[Whole Foods Market shoppers are changing – here is what it means for brands]]></video:title>
      <video:description><![CDATA[A senior leader at Whole Foods Market shares how the retailer’s shopper demographics and psychographics are evolving – from lapsed holiday buyers to aspirational Gen Z – and what that means for product placement and marketing opportunities]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/RQHUnbD3]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-09-19T14:34:06.576Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/18/who-buys-organic-and-how-can-brands-better-reach-them/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/55JCMSUIARFXHNIQK4GIHPBJ2E.jpg?auth=0d77d23b4fd0c79db2828a49b5fdf45ee74c75b940de6c27e7bdc188f576484e&amp;smart=true&amp;width=1256&amp;height=705</video:thumbnail_loc>
      <video:title><![CDATA[Organic’s next frontier: Marketing that matches motivation]]></video:title>
      <video:description><![CDATA[From eco-minded Boomers to health-conscious Millennials to price-sensitive Gen Zers, organic consumers are everywhere but they are far from monolithic – complicating market strategies for brands and retailers]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/qZplpKx7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-09-18T13:40:38.134Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/05/food-bites-energy-drinks-snacks-and-a-big-split/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[Energy drinks, snack trends and a big split]]></video:title>
      <video:description><![CDATA[From billion-dollar acquisitions to evolving snacking demand and a Fortune 500 split, this week’s moves highlight where CPG brands and retailers will need to stay agile to capture growth]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/91bfSbYP]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-09-05T13:45:49.53Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/09/02/organic-trade-association-campaign-cuts-through-greenwashing-taps-maha-values/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/NFKKQHVEKRFSLBALYQ7OLRN7PY.jpg?auth=f1d61ca0b503254d31d3a83b4b0ea1e7c99bd6b91b3325790128740343ca2e4f&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Organic marketing campaign cuts through greenwashing and taps into MAHA priorities]]></video:title>
      <video:description><![CDATA[OTA’s ‘Seal Makes it Simple’ campaign debuting in six regions clarifies USDA Organic’s multi-benefit value amid rising sustainability claims and the Trump administrations non-regulatory approach to Make America Healthy Again]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9LlhLynL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-09-08T13:38:20.229Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/29/news-bites-beef-tallow-surge-fall-flavors-beyond-pumpkin-spice-and-snap-impact/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AGD4JG2LIFCZLB74J5EXDSBN7U.jpg?auth=c614a1f5a4e99fb5c83c26274e813d103b47c7722c6fdc53bc5ce2a65e7fab1b&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[News Bites: Beef tallow surge, fall flavors beyond pumpkin spice and SNAP impact]]></video:title>
      <video:description><![CDATA[This week’s top stories explore beef tallow’s viral rise, new fall flavor trends and how SNAP policy changes are reshaping value-driven innovation]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ACwadnwE]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-08-29T10:06:54.257Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/22/news-bites-maha-draft-leak-inflation-shifts-shopping-california-eyes-upfs/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/WAI6YVDPZBGXZAUOABSL6R4DHQ.jpg?auth=ada4b54b448cd0364c1e029ceb36cc9bdeefbeebbb47cca22557b2e3e5fcc23e&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[From deregulation to reformulation: MAHA draft, consumer trends and California’s UPF ban in schools]]></video:title>
      <video:description><![CDATA[From Washington’s deregulatory MAHA draft to consumers reshaping shopping habits and California moving to curb ultra-processed foods in schools, this week brought pivotal shifts for food and beverage stakeholders.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vN238pu1]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>News</video:tag>
    </video:video>
    <lastmod>2025-08-22T13:45:52.643Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/21/startup-spotlight-can-a-niche-focus-drive-cpg-success/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/Z4FV47PFSFDSBOKDTN7ZOFERKA.jpg?auth=32fa1f0368ded62e784f46b91aebc8ec5d0a1363276cfb94ac6c85bdb02cc349&amp;smart=true&amp;width=748&amp;height=488</video:thumbnail_loc>
      <video:title><![CDATA[Niche vs mainstream: Startup ReadyBar sees big potential in focused market]]></video:title>
      <video:description><![CDATA[ReadyBar’s founder warns CPG startups against trying to be everything to everyone. His lesson: focus on a niche, like first responders, to build real traction.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/G7L1MPZO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:24.705Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/20/retail-competition-heats-up-as-restaurants-expand-into-cpg/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/GVXNAGPAO5HHLAS5QLCJAOFY3M.jpg?auth=d5862455108072589b70e9efcc47e4651ecc0fca23f4551a0728c249c0c05d58&amp;smart=true&amp;width=1809&amp;height=1017</video:thumbnail_loc>
      <video:title><![CDATA[Retail competition heats up as restaurants expand into CPG]]></video:title>
      <video:description><![CDATA[From frozen bagels to ready-to-heat fondue, restaurants are meeting consumers at home and crowding an already competitive grocery aisle]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/8HOzhMDN]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-08-21T14:04:47.149Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/15/news-bites-from-ultra-processed-to-clean-label-trends-shaping-food-in-2025/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ZST4FTUGVFBMNDEJWMDU2T3Q2M.jpg?auth=30eca02dc58ebfe5a97f6ed9d42291ff6bd99854b2fc2fe9ab08d19458b0d19d&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[Shifting plates: Ultra-processed food declines as protein innovation and labeling transparency rise]]></video:title>
      <video:description><![CDATA[From ultra-processed food decline to protein innovation and clear labeling, the food industry is entering a new era of cleaner choices.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/EqLK1Dpz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-08-18T14:11:44.686Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/14/startup-spotlight-clean-label-salad-sprinkles-takes-on-croutons-with-gluten-free-crunch/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AZTCJWFBGFEFJF5TQF7JF465I4.jpg?auth=88048720c451503452c2ef0643c2456c20f53015b5a6d419156dd71d918d0842&amp;smart=true&amp;width=1024&amp;height=768</video:thumbnail_loc>
      <video:title><![CDATA[Salad Sprinkles takes aim at ‘big crouton,’ expands from DTC to retail]]></video:title>
      <video:description><![CDATA[With a clean-label, gluten-free crunch that holds from first bite to last, Salad Sprinkles is carving out space in the salad toppings category – transitioning from a DTC launch to retail distribution while eyeing “big crouton” market share, according to the company.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LSlmOdMY]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-08-18T14:12:07.792Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/12/what-makes-charcuterie-premium-according-to-rovagnati-north-america/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/QJYJSTTUVRDQLDT7EKTP7AGYWQ.jfif?auth=273c29ffb58a346db445d3a0f208db974ea462f6e8b9b89ccd6448269fc79866&amp;smart=true&amp;width=1024&amp;height=571</video:thumbnail_loc>
      <video:title><![CDATA[What makes charcuterie premium?]]></video:title>
      <video:description><![CDATA[From sourcing and ingredients to production methods, Marco Ortolani, CEO of Italian cured meat producer Rovagnati, shares the key elements the company prioritizes for both its Italian and North American markets]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/BKy7Ee9i]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-08-12T13:32:59.752Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/08/news-bites-navigating-regulatory-and-market-challenges/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/WAI6YVDPZBGXZAUOABSL6R4DHQ.jpg?auth=ada4b54b448cd0364c1e029ceb36cc9bdeefbeebbb47cca22557b2e3e5fcc23e&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[From defining ultra-processed foods to SNAP restrictions & tariff pressures: Navigating regulatory and market challenges ]]></video:title>
      <video:description><![CDATA[US food policy and industry players are navigating a week of sweeping regulatory and economic shifts, including new SNAP restrictions, rising tariffs and federal push to define ultra-processed foods.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/DQctnMlM]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-08-08T14:34:42.57Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/07/startup-spotlight-how-to-leverage-private-label-for-consumer-education/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ZGT7TLXY35EPBGTLEKOEF5ROB4.jpg?auth=06f192e5d4a770c8fe698ce0cc5e97170dbc78d9b4f28eef8e06b50f2a74925f&amp;smart=true&amp;width=1801&amp;height=993</video:thumbnail_loc>
      <video:title><![CDATA[Private label, public impact: Startup Mamame outsources consumer education to retailers]]></video:title>
      <video:description><![CDATA[The Indonesia-based brand uses retailer partnerships to introduce U.S. consumers to tempeh chips - turning a low-cost trial tactic into a long-term strategy for awareness and growth]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Qy7rtdFp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-19T14:18:51.01Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/06/premium-produce-steps-up-to-the-plate-to-compete-with-cpgs/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/FJ4MNKXSXBEMLAEK6RZNSYJHYQ.jpg?auth=c5ae761d8dc5368ec3b85cc2fd8652eb0f5fee0d373295ce52643e295458f69b&amp;smart=true&amp;width=1473&amp;height=820</video:thumbnail_loc>
      <video:title><![CDATA[From commodity to crave-worthy: Premium produce steps up to the plate to compete with CPGs]]></video:title>
      <video:description><![CDATA[Sun World, Oishii and Fresh Del Monte lead the charge to brand produce like packaged goods – calling out flavor, appearance, texture and overall quality to win over shoppers and give retailers a bump in foot traffic and basket size]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7kMrqEiz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-08-06T13:42:09.188Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/08/05/august-launch-pad-pumpkin-spice-returns-lunchbox-solutions-and-collaborations/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ZPFUB7YFTBCQFHHYNRZY5WESP4.jpg?auth=ece25bdc8455ba847842f6b28e1ac49bbb8487d97b2aec1e8d4cc10891090290&amp;smart=true&amp;width=1285&amp;height=717</video:thumbnail_loc>
      <video:title><![CDATA[Pumpkins, packed lunches and collaborations: CPGs usher in fall ]]></video:title>
      <video:description><![CDATA[Summer may be in full swing still, but food and beverage companies are ready to usher in fall with an array of pumpkin spiced and seasonal treats, lunchbox-ready solutions for back-to-school and creative collaborations that celebrate the season’s fantastical festivities ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/lwSpNqVP]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-08-05T13:34:32.927Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/31/startup-spotlight-azabu-foods-puts-umami-front-and-center-with-debut-condiment/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/SZ5JRBPDFVBNDAJ6DIHMEH3PFU.jpg?auth=062ffe7506b84204716d53dfc2e1b99b76823c4e6626f76afd642aff11345ad5&amp;smart=true&amp;width=1523&amp;height=840</video:thumbnail_loc>
      <video:title><![CDATA[Azabu Foods puts umami front and center with debut condiment]]></video:title>
      <video:description><![CDATA[Azabu Foods is entering the US condiment market with Umami Everything, a savory Japanese-inspired sauce designed for broad appeal but launched deliberately small to stay in step with production capacity.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/0QdYfHz7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-07-31T13:54:25.435Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/29/mission-barns-next-steps-for-cultivated-pork-fat-post-usda-fda-approval/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/2FAVJ4I6MVA6BNRMKC4A6FBTSI.jpg?auth=8ed126d99840ca59b7912c5ecb545347c80b37b0e9466353e41c2d834a62a386&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Mission Barns charts next steps after winning USDA & FDA nods for cultivated pork fat]]></video:title>
      <video:description><![CDATA[Following the greenlight from USDA last week, Mission Barns is not wasting time bringing its animal-free cultured pork to market – it is targeting a Sprouts Farmers Market launch this summer, while simultaneously pursuing B2B partnerships]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/JRs9AbEP]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2025-07-31T14:28:48.325Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/24/fudi-protein-is-bringing-egg-white-alternative-to-market-with-key-partnerships/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/JSCGTVM54RDXZO4HJUBZU6J63I.jpg?auth=815c822403bbe678d98a9c6595530e3a117435fb27d6bab6a5d9d3675d4bb992&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Do more with less: How the right partners can supercharge small teams]]></video:title>
      <video:description><![CDATA[Startup Fudi Protein’s lean team of two is bringing an alfalfa-based egg white alternative to market fast thanks to strategic collaboration with time tested-experts, open-minded farmers and well-connected investors]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9E21Yl2p]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-07-24T13:58:40.047Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/23/brands-give-jewish-staples-a-new-look-new-uses/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/FXBGGJFEPVCABBCFKLE2P6PMWU.jpg?auth=e4156514ca5591158e2ee7cd45b0e248a47221ee124701a3970f964bddbe25d7&amp;smart=true&amp;width=1753&amp;height=991</video:thumbnail_loc>
      <video:title><![CDATA[Breaking out of the Kosher aisle: Brands give Jewish staples a new look & uses]]></video:title>
      <video:description><![CDATA[Emerging and legacy brands modernize Jewish classics to earn space beside everyday staples – and win over new consumers]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/57kwCypZ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-07-23T13:41:08.497Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/22/kehes-5-macro-trends-shaping-specialty-food-retail/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/7OAUIV72SRFXNJ6KG7X7RVZSQA.jpg?auth=75ca07b55167ebbb577805ddec94ec0110a56fd6f1693435e27090cc8af78f85&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[5 macro trends shaping specialty food retail]]></video:title>
      <video:description><![CDATA[From protein-packed snacks to the rise of international fusion and functional beverages, Kehe's Growth Solutions Manager Andrew Spencer discussed how specialty retailers can meet evolving demand across channels and life stages during the Summer Fancy Food Show earlier this summer in New York City.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vbwAJpac]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-07-22T20:43:52.162Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/17/ift-first-cocoa-alternatives-from-fats-to-flavors-to-fibers/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/XUZNQ3GV3ZGIZMOUR64FBCPSGE.jpg?auth=d621ac52d440c58056abdc8f46d08804e7be00e34b28a87a2798885e1e1fd0c5&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Cocoa is out and fats, flavors and powders are in as companies rein in costs and secure supply ]]></video:title>
      <video:description><![CDATA[Innovative ingredient suppliers showcasing at IFT FIRST in Chicago are answering the desperate call from manufacturers across categories for cocoa replacers and extenders to offset volatile pricing and ensure sufficient supply.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7oBzSHyW]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-07-22T13:55:34.71Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/16/kultee-kaviars-next-gen-smaller-boba-could-have-an-outsized-impact/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/K5FWMFARYRHHXAGEOF33BT6V7Y.jpg?auth=add18121ac043f78d67320f3ec02ab37afdae1111572d8371137fabf3c188610&amp;smart=true&amp;width=640&amp;height=414</video:thumbnail_loc>
      <video:title><![CDATA[Mini but mighty: Kültee Kaviar’s next-gen smaller boba could have an outsized impact]]></video:title>
      <video:description><![CDATA[Popping boba are no longer limited to iconic bubble teas or fruity refreshers, thanks in part to Kültee Kaviar, which is bringing the colorful and flavor-filled spheres to unexpected places, such as an ice cream ribbon, or as a pancake topper, or even as a decorative garnish to the ever-trendy Espresso Martini.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/1eZjlU24]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-07-16T11:36:31.302Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/14/smeys-neobank-of-yeasts-speeds-creation-of-cultivated-fats/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/KRXJMOVK3BDMXP2TH42YWJPDPU.jpg?auth=ff36e67e7d54055eeae7851131691ddb644261e48d111de1be7f27eaa35d254a&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Designer fats fast: Startup Smey’s ‘neobank of yeasts’ speeds creation of cultivated fats]]></video:title>
      <video:description><![CDATA[Smey’s AI-powered digital library of more than 1,000 yeast strains can speed innovation of sustainable cultivated alternatives to popular fats and oils, including cocoa, shea and palm butter]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/32z3y9Zd]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-07-14T11:02:50.761Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/10/startup-spotlight-how-to-delegate-before-retailers-relegate-a-brand/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/CXGXFSN7RVH6TNDV5YG5IAUX2Y.jpg?auth=f60c3936f64c22be5e4dbd47c41ab739b929d37bde1b816835de758fe263afe4&amp;smart=true&amp;width=1000&amp;height=559</video:thumbnail_loc>
      <video:title><![CDATA[‘Let it go, to let it grow’ – Auria’s Malaysian Kitchen founder shares how to delegate to avoid being relegated]]></video:title>
      <video:description><![CDATA[Small business founders often wear many hats – especially in the lean early years when budgets are tight – but holding on to the reins too tight or too long can stifle growth, which is why the founder of Auria’s Malaysian Kitchen advises entrepreneurs in this episode of Startup Spotlight to “let it go, to let it grow.”]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FtPhZYE0]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-07-10T13:59:21.912Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/09/del-monte-freshs-zero-pineapples-sustainability-proposition/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/SJYFORP3X5DIXCUMEW6JY6QWYA.jpg?auth=471f03de0a043bc8eb8a4ccae7b468ef4b28be7688eebbb578f9bb74b6189ada&amp;smart=true&amp;width=1381&amp;height=805</video:thumbnail_loc>
      <video:title><![CDATA[Fresh Del Monte’s Zero pineapple shows how fruitful sustainability can be]]></video:title>
      <video:description><![CDATA[With an eye-catching black tag and confidence-inspiring third-party sustainably grown certification, Del Monte Fresh’s carbon-neutral Zero pineapple brings purpose to produce]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/P6EgXRk5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-07-09T18:26:24.88Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/03/beyond-glp-1-kanzen-meal-marries-comfort-and-nutrient-density-for-health-conscious-consumers/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/DEEIE4FCWBB6ZPUQWPRM2O3J2Y.jpg?auth=cc114e310c0644eff6403599a525b940135263bc40cf4dffeeab1774821c732f&amp;smart=true&amp;width=1000&amp;height=629</video:thumbnail_loc>
      <video:title><![CDATA[Beyond GLP-1: Frozen meal newcomer marries comfort and nutrient-density for health-conscious consumers]]></video:title>
      <video:description><![CDATA[Instant ramen maker Nissin Foods is leveraging the buzz around GLP-1s to launch in the US a trio of decadent tasting frozen meals with balanced nutrition that it dubs “comfort food for wellness”]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LapPCryF]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-07-07T13:40:37.976Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/07/03/startup-spotlight-tips-from-wips-on-protecting-a-new-brand/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/W4L5XEOBHNDYZLLU66SYGFNX6E.jpg?auth=cb50210015109208d2c52b699710ec214bc3e877207ae7eeb1a9c0a4923ee424&amp;smart=true&amp;width=5712&amp;height=4284</video:thumbnail_loc>
      <video:title><![CDATA[When life gives you peppers: WIPS turns a family recipe into a scalable brand]]></video:title>
      <video:description><![CDATA[The hot sauce startup brings generations-old family recipes of West Indies hot sauce to shelves with support from the entrepreneurial community]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GP3A2qjI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-07-07T13:39:14.332Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/27/news-bites-regulators-reform-and-rebuttals/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ZST4FTUGVFBMNDEJWMDU2T3Q2M.jpg?auth=30eca02dc58ebfe5a97f6ed9d42291ff6bd99854b2fc2fe9ab08d19458b0d19d&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[Regulators, reform and rebuttals: This week’s top headlines]]></video:title>
      <video:description><![CDATA[This week’s developments signal a tightening regulatory landscape and growing demand for clarity – whether in labeling, dealmaking or debunking nutrition myths. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ilmQolB7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-06-27T13:21:13.391Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/24/protein-candy-disrupts-better-for-you-sweet-segment-with-functional-benefits/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/XIKG3YLEEBDNRLAZPJZ2S3IHSE.jpg?auth=5d1edb218050aac6de03074518720e6420156fe03ed85e360e9588864347f1e4&amp;smart=true&amp;width=912&amp;height=615</video:thumbnail_loc>
      <video:title><![CDATA[Beyond sugar reduction: Protein Candy adds function and fun to better-for-you sweet set]]></video:title>
      <video:description><![CDATA[With 14 grams of protein and only 4 grams of sugar, Protein Candy promises better performance for consumers and retailers]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vo7IveAF]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-06-27T15:16:38.966Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/20/news-bites-dairys-resurgence-due-to-functionality-flavor-and-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/WAI6YVDPZBGXZAUOABSL6R4DHQ.jpg?auth=ada4b54b448cd0364c1e029ceb36cc9bdeefbeebbb47cca22557b2e3e5fcc23e&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[Dairy repositioned: Functional claims, filtration tech and global flavors drive category growth]]></video:title>
      <video:description><![CDATA[After years of mixed performance, the dairy category is showing signs of renewed growth – particularly in segments that tap into evolving consumer priorities around health, taste and innovation. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NAMGdgNN]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-06-20T13:18:56.782Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/18/what-is-the-market-potential-for-balanced-proteins/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/KB7B7O7SWFEGNOFUCBJZOF33Y4.jpg?auth=a853de02f688f5fa11216b06027c258583e3bcc5bb0c974ad7638ce4fcccc955&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Blending in to standout: What is the market potential for ‘balanced proteins’?]]></video:title>
      <video:description><![CDATA[Products that combine animal- and plant-protein are a time-tested culinary technique that offer untapped market potential to win over consumers based on taste, nutrition and sustainability goals ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/2BqMrHSB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-06-18T13:43:34.734Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/18/value-function-and-sensory-appeal-win-over-cost-and-health-conscious-consumers/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/NGOPBWBUEFDZBB5YBS2R66AZOA.jpg?auth=689162226de156cf0b9c2d21aa8ed7c4de53c40a0fe24043e09d81cb61cf3dc5&amp;smart=true&amp;width=2119&amp;height=1415</video:thumbnail_loc>
      <video:title><![CDATA[Consumers reassess snacking habits in the face of inflation and GLP-1s]]></video:title>
      <video:description><![CDATA[As snacking continues to evolve from a mindless indulgence to a more functional and intentional activity, economic and health pressures are reshaping how consumers approach the snack aisle according to a SPINS report.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/YEnbVtyY]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-06-18T13:10:33.118Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/17/whipping-up-innovation-a-new-collaborative-approach-to-product-development/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/BGP7R2MIARHRPAYVASJZCBDDLA.png?auth=e3154a900ddbdd78282dc59f63969dae5da70b3fbaf2b216dac095ad045448ab&amp;smart=true&amp;width=1405&amp;height=873</video:thumbnail_loc>
      <video:title><![CDATA[Whipping up innovation: How 3 companies co-created a first-of-its-kind product in 3 weeks ]]></video:title>
      <video:description><![CDATA[An unlikely trio - Savor, Alamance and Thimus - used applied neuroscience, novel fats and agile frameworks to create a sustainable whipped topping and an innovation model other companies can use to fast-track product development.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4tooTVxb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2025-06-20T13:45:57.78Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/13/news-bites-jm-smucker-raises-coffee-prices-snacking-shifts-and-sweetener-innovation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ZST4FTUGVFBMNDEJWMDU2T3Q2M.jpg?auth=30eca02dc58ebfe5a97f6ed9d42291ff6bd99854b2fc2fe9ab08d19458b0d19d&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[F&B roundup: JM Smucker’s tariff response, snacking shifts and high intensity sweetener innovations]]></video:title>
      <video:description><![CDATA[Tariffs, shifting snacking behaviors and high intensity sweetener breakthroughs are pushing food and beverage brands to rethink pricing, innovation and consumer engagement strategies.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/gYS85XFU]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-06-16T15:09:33.017Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/12/consumer-segmentation-reveals-strategies-to-boost-plant-based-meat-sales/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/RU3KHOILJZH2HCCVVDHMDMMVBQ.jpg?auth=88680165c48a5f9e3d221970e65f2a69aead01f1c41925d1ef9804c60592b1d3&amp;smart=true&amp;width=682&amp;height=512</video:thumbnail_loc>
      <video:title><![CDATA[Who eats plant-based meat and how can brands expand their appeal?]]></video:title>
      <video:description><![CDATA[The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what motivates them, including different definitions of ‘healthy’]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9XvkCZea]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-06-12T13:38:10.467Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/12/startup-spotlight-strategic-partnerships-exclusive-licensing-and-ai-helped-finally-foods-race-past-competitors/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/7H6VW6YG2NFVNMDEJ6LHKQVPDQ.jpg?auth=d524e328a2944b90ffc6374a811a1978070620a59f2cb571b7b6ffd2a4cba55e&amp;smart=true&amp;width=724&amp;height=482</video:thumbnail_loc>
      <video:title><![CDATA[From stealth to the field in less than a year: Finally Foods leverages partnerships for speed]]></video:title>
      <video:description><![CDATA[Molecular farming newcomer Finally Foods is speeding past major milestones on its path to commercialization – including recently launching the first field trial for producing dairy proteins in potatoes – thanks in part to powerful partnerships, exclusive licensing agreements and AI]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LCTKeYhb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-06-12T13:27:11.492Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/10/what-is-investors-appetite-for-food-tech/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/7JPNUKA3AFEXVECRDODVYYNICU.jpg?auth=a8ed903ed470ebce0f46774199bb20352ea03db1a0dfccae604d0ab0a75190a9&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Investors’ appetite for food-tech enters new era with shifting interest in alternative ingredients ]]></video:title>
      <video:description><![CDATA[The investment landscape for food-tech remains chilly, but there are bright spots for alternative fats and oils and some appetite for sweeteners as well as alt protein with proven business models]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/3QDPe1eN]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-09-11T14:02:04.053Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/06/news-bites-davids-epogee-acquistion-and-lawsuit-hersheys-flavor-forward-launches-and-sugar-policys-impact-on-better-for-you-soda-and-candy/</loc>
    <video:video>
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      <video:title><![CDATA[David Protein’s acquisition spurs lawsuit, Hershey’s nostalgia play and the sugar policy shake-up]]></video:title>
      <video:description><![CDATA[This week’s round up features stories on David’s Epogee acquisition which faces an antitrust lawsuit, Hershey’s flavor-forward launches and the impact of SNAP restrictions on better-for-you soda and candy ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Bzcj9utK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-06-11T15:14:05.185Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/05/protein-rich-snack-brand-fable-fish-swims-onto-sprouts-shelves/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/TWAFTANYYFBHFFF4NRI6GD2QKY.jpg?auth=15990379723c7b5cf8061a17bc03c7aede079722f0ecf4a9874d9ce893e86a92&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Netting Sprouts’ shelf space: How Fable Fish found success with new packaging]]></video:title>
      <video:description><![CDATA[Fable Fish’s Co-founder Meghan Luck did not let prototype packaging hold up her retail dreams, as the jerky brand launched into Sprouts Farmers Market as part of the retailer’s Innovation Set – a program designed to educate founders on creating compelling and engaging brands. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Cvvzcl3k]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-06-06T14:05:41.753Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/05/exclusive-elo-life-sciences-begins-field-trials-of-mogorside-producing-watermelons/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/HSYNCTX5YRCVLHOVG5U4ICZOT4.jpg?auth=3e5a30226490a4f2cce86c5ebbb2c054f33fcd336d0b8a323c81e35ce4ef79ba&amp;smart=true&amp;width=900&amp;height=503</video:thumbnail_loc>
      <video:title><![CDATA[Exclusive: New high intensity sweetener that rivals monk fruit moves closer to launch ]]></video:title>
      <video:description><![CDATA[Elo Life Sciences begins field trials to produce monk fruit molecule in watermelons with a goal to launch a new high intensity sweetener juice and powder in 2026]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Tt9bjXWv]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-06-20T09:09:23.979Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/06/03/halfday-iced-tea-rebrands-to-spotlight-gut-health-and-taste/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/D62LJAZF5ZAY3CR6ZYGGDO3ONE.jpg?auth=6f5cc7a7f4dc6350f7603d4df2f48bf48067ad49e069d5fd09c406eab3024ff9&amp;smart=true&amp;width=900&amp;height=506</video:thumbnail_loc>
      <video:title><![CDATA[Halfday iced tea rebrands to spotlight gut health and taste]]></video:title>
      <video:description><![CDATA[As the better-for-you beverage space becomes more crowded, prebiotic iced tea brand Halfday is standing out with a refreshed brand identity that brings prebiotic benefits and bold flavor to the forefront, according to Co-founder Michael Lombardo in this episode of Brand Alchemy.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bCmAO749]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-06-11T15:14:57.99Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/05/29/startup-spotlight-better-for-you-gummies-lean-on-classic-candy-appeal-rather-than-health-claims/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/SNDGC3FRGBFU5C3E3NY75NZYAI.jpg?auth=dc8affaa18de808f3430d2c56b55c6313f12149a6aacc824ec4b6ff586164fbb&amp;smart=true&amp;width=4444&amp;height=3840</video:thumbnail_loc>
      <video:title><![CDATA[Blobs brings fun and flavor fusion to better-for-you gummies]]></video:title>
      <video:description><![CDATA[Blobs’ goal is to redefine better-for-you gummies with a focus on flavor fusion, vibrant natural colors and bold, whimsical branding, according to Co-founders and Co-CEOs Mike Schanbacher and Nicholas Kheny.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ow46AG3l]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-19T14:18:11.374Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/05/23/news-bites-from-snap-restrictions-and-tariffs-to-evolving-consumer-demands-for-plant-based-meat/</loc>
    <video:video>
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      <video:title><![CDATA[Pressure points: How policy, pricing and preference are reshaping food ]]></video:title>
      <video:description><![CDATA[From government-led nutrition initiatives and tariff-driven cost challenges to evolving consumer demand for plant-based options, businesses are under pressure to adapt rapidly.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/A4ZetxOB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-06-02T13:44:12.932Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/05/22/seed-oil-free-citrus-dressing-available-online-and-in-florida/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/TYYDM63JKJEBLOK76RF2YCMKQ4.jpg?auth=b1382187871414685591598055b7a80d60cfcbb01406d410657c8ae7d1ed4fbd&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[From backyard gardens to store shelves: Big Mama’s launches seed oil-free dressing]]></video:title>
      <video:description><![CDATA[Big Mama’s Backyard Garden is giving consumers choice amid the contentious seed oil debate with avocado and canola-based versions of its citrus vinaigrette. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/fO1nCrzQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-05-22T13:22:33.28Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/05/15/startup-spotlight-happy-candy-leverages-digital-sampling-campaign-to-expand-reach/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/NOL5VPMHAZH2HNHDB4FTU35OQI.jpg?auth=e2ab335d8010dcfe3854f60ca9b784ad25eea142a0ffc042f8a991d2b1313a3f&amp;smart=true&amp;width=1609&amp;height=941</video:thumbnail_loc>
      <video:title><![CDATA[Digital sampling campaigns expand startup’s reach beyond limited retail distribution]]></video:title>
      <video:description><![CDATA[Startups with limited retail distribution can test consumers interest in potential new regions and generate viral buzz that can prime a market for launch with digital sampling campaigns that convert first-time buyers into micro-influencers]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/OIcN4uRw]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-05-15T13:31:32.54Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/05/09/news-bites-beyond-meat-gut-health-education-and-fda-dye-crackdown/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ZST4FTUGVFBMNDEJWMDU2T3Q2M.jpg?auth=30eca02dc58ebfe5a97f6ed9d42291ff6bd99854b2fc2fe9ab08d19458b0d19d&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[CPG reset? Beyond Meat’s new moves, gut health education and FDA’s dye crackdown]]></video:title>
      <video:description><![CDATA[Beyond Meat aims to expand business amid sinking category sales, consumers show a growing but shallow interest in gut health and FDA’s focus on dyes signals a potential distraction from larger regulatory tasks]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/8uIoeEL9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-05-09T13:07:57.899Z</lastmod>
  </url>
</urlset>