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      <video:title><![CDATA[Why Key built its energy drink brand block by block in NYC]]></video:title>
      <video:description><![CDATA[Clean-label energy drink brand Key launched last year and is betting on a focused, hyper-local distribution strategy in New York City – showing how startups can break into saturated categories by homing in on product, audience and place.]]></video:description>
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    <lastmod>2025-05-12T13:33:09.411Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/05/02/what-cpg-brands-need-to-know-now-about-tariffs-product-development-and-compliance/</loc>
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      <video:title><![CDATA[Policy shifts and product strategies: What CPG brands need to know now]]></video:title>
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    <lastmod>2025-05-02T13:34:12.904Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/05/01/organic-skyr-brand-painterland-sisters-is-on-a-mission-to-save-family-farms/</loc>
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      <video:title><![CDATA[How two founders saved the family dairy farm with an organic yogurt brand]]></video:title>
      <video:description><![CDATA[Painterland Sisters taps into demand for clean label and protein-rich yogurts, but chasing trends was never the mission of two farmers-turned-CPG founders. ]]></video:description>
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    <lastmod>2025-09-11T14:01:57.045Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/04/30/walmart-unlimiteds-gamified-shopping-brings-products-to-consumer-irl/</loc>
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      <video:title><![CDATA[Walmart Unlimited’s gamified shopping brings products to consumer IRL]]></video:title>
      <video:description><![CDATA[Unveiled earlier this year in New York City, Walmart Unlimited gamifies consumers’ shopping experience through an online video game that spotlights independent brands and allows users to purchase products in-game when signed into their Walmart account. ]]></video:description>
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    <lastmod>2025-04-30T13:58:05.889Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/04/30/borealis-foods-fortified-ramen-taps-gen-z-consumers-with-a-us-supply-chain/</loc>
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      <video:title><![CDATA[Nutritious and convenient: The protein-fortified noodle brand with a domestic supply chain]]></video:title>
      <video:description><![CDATA[While college students in the past relied on instant noodles with little to no nutritional value, tech company-turned-food manufacturer Borealis Foods identified a white space for Gen Z consumers looking for affordable and nutritious foods on the go made with US ingredients. ]]></video:description>
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    <lastmod>2025-05-06T08:50:02.546Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/04/29/bitewell-nutrition-score-helps-consumers-buy-healthier-options/</loc>
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      <video:title><![CDATA[Bitewell plays ‘matchmaker’ to connect nutritious brands with health-conscious retailers & shoppers]]></video:title>
      <video:description><![CDATA[Consumer research shows more than half of Americans are trying to eat better, but many do not know how or have time to figure it out – opening the door for food and beverage brands and retailers to boost sales and improve shopper loyalty by using shortcuts, like the Food Health Score badge offered by Bitewell]]></video:description>
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    <lastmod>2025-04-30T13:43:28.713Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/04/25/the-glp-1-effect-consumers-demand-fewer-calories-cleaner-labels-more-function/</loc>
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      <video:title><![CDATA[The GLP-1 effect: Consumers demand fewer calories, cleaner labels & more function ]]></video:title>
      <video:description><![CDATA[The rising use of GLP-1 agonists to help manage the obesity epidemic is not only reshaping how consumers taking the medication approach food, but it is also raising awareness among the broader population about the role of nutrition and their health – creating opportunities and challenges for manufacturers and ingredient suppliers]]></video:description>
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    <lastmod>2026-02-18T05:40:17.813Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/24/startup-spotlight-the-tough-questions-to-ask-before-fundraising-and-where-to-find-help/</loc>
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      <video:title><![CDATA[From self-reflection to investor ready: The tough questions to ask before fundraising ]]></video:title>
      <video:description><![CDATA[The founder of sauce, spice and snack brand Eat Happy Kitchen deeply feared asking for money, but by reflecting inwardly to identify the root causes of her anxiety and worse case scenarios she was able to create a business plan and pitch to overcome her concerns and those of potential investors]]></video:description>
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    <lastmod>2025-04-24T13:48:21.102Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/04/22/onego-bios-bioidentical-egg-white-protein-could-ease-supply-strain-from-avian-flu/</loc>
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      <video:title><![CDATA[Onego Bio clears major milestones to bring bioidentical egg white protein to US]]></video:title>
      <video:description><![CDATA[With the price of eggs skyrocketing, many CPG companies are scrambling for alternatives and while plant-based options have their pros they also may fall flat in bakery and other applications that rely on eggs for lift and stability – which is where Onego Bio’s nature identical ovalbumin egg white protein can help]]></video:description>
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    <lastmod>2025-05-16T13:14:08.384Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/04/22/forsea-foods-clears-technological-and-sensory-hurdles-to-bring-cell-cultured-eel-to-market-soon/</loc>
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      <video:title><![CDATA[Cultivated seafood Forsea Foods wins over taste testers and passes significant scientific and technological milestones]]></video:title>
      <video:description><![CDATA[A pioneer in the cultivated seafood space, Forsea Foods celebrates successes that bring it closer to producing “delicious, affordable food” more sustainably]]></video:description>
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    <lastmod>2025-04-22T13:40:05.008Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/22/letter-from-editor-reaching-net-zero/</loc>
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      <video:title><![CDATA[Letter from editor: Reaching net zero]]></video:title>
      <video:description><![CDATA[A roadmap to reduce emissions and increase nutrition security through strategic sourcing, manufacturing and packaging]]></video:description>
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      <video:tag>Regulation</video:tag>
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    <lastmod>2025-04-22T13:25:44.154Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/18/sweet-protein-producer-oobli-ramps-up-b2b-strategy-with-partnerships/</loc>
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      <video:title><![CDATA[Sweet protein producer Oobli ramps up B2B strategy with partnerships]]></video:title>
      <video:description><![CDATA[Sweet protein manufacturer Oobli is scaling its operations, strengthening its partner network and preparing for multiple product launches enabled by its proprietary sweet protein technology.]]></video:description>
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    <lastmod>2026-02-18T05:29:23.556Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/18/news-bites-state-by-state-snap-proposals-tariff-uncertainty-and-rising-clean-label-litigations/</loc>
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      <video:title><![CDATA[Food industry faces mounting pressure from policy and litigation ]]></video:title>
      <video:description><![CDATA[CPG brands are being asked to juggle public health initiatives, inflation-driven consumer shifts and a legal landscape that places a magnifying glass on product transparency – all while striving to maintain growth and consumer trust.]]></video:description>
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    <lastmod>2025-04-18T13:30:03.558Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/04/17/reimagining-gummy-candy-with-culinary-and-cultural-roots/</loc>
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      <video:title><![CDATA[Global flavors help candy stand out in ‘static’ crowd]]></video:title>
      <video:description><![CDATA[As global flavors continue to gain ground across categories from sauces to sparkling waters, the candy aisle has remained largely static –something Better Sour Co-Founders Semira Nikou and Bella Hughes aim to change by tapping into cross-cultural flavor trends to modernize the sour gummy category.]]></video:description>
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    <lastmod>2025-04-17T14:02:32.152Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2025/04/16/seattle-chocolate-rebrands-as-maeve-to-expand-appeal-beyond-its-hometown/</loc>
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      <video:title><![CDATA[Dropping regional reference in branding opens distribution doors and expands appeal of chocolate beyond its hometown]]></video:title>
      <video:description><![CDATA[Seattle Chocolate is now Maeve – a rebranding decision debuted at Natural Product Expo West which reflects the limitations of regional references in names and better speaks to the company’s broader values]]></video:description>
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    <lastmod>2025-04-16T13:17:13.667Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/11/news-bites-foodnavigators-top-stories-on-cocoa-ai-and-snacks/</loc>
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      <video:title><![CDATA[Cocoa trends, NotCo’s B2B pivot and the snack split: This week’s top stories]]></video:title>
      <video:description><![CDATA[As cocoa prices soar, brands are countering cost pressures through flavor and function innovation, NotCo’s B2B pivot streamlines plant-based innovation, and consumer preferences for value are giving rise private label and premium snacks.]]></video:description>
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    </video:video>
    <lastmod>2025-04-11T13:09:54.766Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/10/chicago-chip-brand-honors-city-flavors-made-famous-by-the-bear/</loc>
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      <video:title><![CDATA[‘A love letter to Chicago,’ Local Style Potato Chips celebrates Windy City flavors ]]></video:title>
      <video:description><![CDATA[One potato chip startup hits the block with unique Chicago flavors – like the iconic Italian beef made popular by the TV shows The Bear – creating a sense of belonging one deli and grocer at a time. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/wQbxRKOT]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-04-11T11:35:40.422Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/09/notco-leverages-ai-to-help-cpg-brands-innovate-more-quickly-and-accurately/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/26RBY66OD5HLZCIN3GGMRU23IY.jpg?auth=b18769db1107e757bc1b79744e30c9e72369fb6047f9fe67cc0527f1b2a54aee&amp;smart=true&amp;width=1000&amp;height=561</video:thumbnail_loc>
      <video:title><![CDATA[NotCo opens access to its game-changing AI technology to speed product innovation]]></video:title>
      <video:description><![CDATA[Innovating packaged foods and beverages traditionally takes two to three years from concept to shelf, but companies are under pressure to launch products more quickly and with lower costs, a challenge NotCo says its AI technology can solve]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2025-04-24T16:23:02Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/09/kerry-address-sugar-and-sodium-challenges/</loc>
    <video:video>
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      <video:title><![CDATA[Kerry’s new strategic direction focuses on sustainable nutrition and functional benefits]]></video:title>
      <video:description><![CDATA[Global food and beverage ingredient supplier Kerry is working alongside its CPG clients to develop the next-generation low-sugar and -sodium foods and beverages, while also adding functional benefits. ]]></video:description>
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    <lastmod>2026-02-18T05:29:11.151Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/07/cargills-snacking-study-focuses-on-two-rising-consumer-segments/</loc>
    <video:video>
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      <video:title><![CDATA[What health-driven and purposeful snackers want in 2025 ]]></video:title>
      <video:description><![CDATA[Cargill’s latest snacking study reveals how two rising consumer segments—health seekers and purposeful snackers—are reshaping product innovation amid tightening regulations.]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-04-07T13:42:19.713Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/04/news-bites-foodnavigators-top-stories-on-clean-label-sustainability-and-global-tariffs/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/JRUY4RC2B5DGRHX2PN5HBSIBKA.jpg?auth=e022bc3db87b3b0864866354442ba7c85e7338afc02021181374e4b987b2ab34&amp;smart=true&amp;width=890&amp;height=504</video:thumbnail_loc>
      <video:title><![CDATA[Sustainability, clean label, and tariff fallout: This week’s top industry trends]]></video:title>
      <video:description><![CDATA[This week’s stories explore how sustainability and clean label standards around ultra-processed foods impact companies, plus the implications of Liberation Day tariffs across the global supply chain.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LjFmUwwB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-04-04T13:56:19.981Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/03/startup-spotlight-strategies-to-drive-reoccurring-consumers/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ZDHKZSUQOFDCLN3RYMO3HD4HDM.jpg?auth=e22af7564cc7f763fc10d6e855c5637cd5a269d29d743e83299444eae0816760&amp;smart=true&amp;width=1000&amp;height=611</video:thumbnail_loc>
      <video:title><![CDATA[Local loyalty: The secret ingredient to faster profitability and successful expansion]]></video:title>
      <video:description><![CDATA[To become a profitable business quickly in an industry known for razor thin margins, kid-friendly flavored milk startup Jubilee is focusing on its local fanbase first before expanding regionally on the basis that ‘you can’t rely on constantly acquiring new customers’]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xcNtbyp0]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-04-07T13:53:46.315Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/03/non-upf-project-debuts-pilot-program/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/XAM2CGDQNFG5HOEVQWPJGLT4HI.jpg?auth=8b9e9d2f86451210b91a9924380f4ff31f9a7ed730e221d6976f08e27bc05608&amp;smart=true&amp;width=1770&amp;height=893</video:thumbnail_loc>
      <video:title><![CDATA[Non-UPF Verified debuts at Expo West to redefine processed food standards]]></video:title>
      <video:description><![CDATA[Non-UPF Verified launched its pilot program with 20 brands – ranging from startups to billion-dollar companies – across multiple grocery categories to refine its classification standards, with more than 150 brands on its waitlist.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ADb1tkmD]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-04-17T13:06:57.636Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/01/kuli-kuli-foods-rebrands-to-shine-a-spotlight-on-climate-smart-superfoods/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/DJCYASE2CNBE5PCWQJ34KRVDPI.jpg?auth=7cfcf87aa7c9a9e011b1678f0ea6cf9b2fd4a66188c3f96d3549163804bd8fb4&amp;smart=true&amp;width=1000&amp;height=556</video:thumbnail_loc>
      <video:title><![CDATA[Can Kuli Kuli do for baobab, lucuma and other climate smart superfoods what it did for moringa?  ]]></video:title>
      <video:description><![CDATA[After helping moringa go mainstream and building the supply chain to support it, Kuli Kuli Foods is turning its attention to other sustainable superfoods with a bold redesign and proven social media strategy]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/l86p8FeU]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-04-07T13:52:35.551Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/04/01/april-launch-pad-new-products-embrace-summer-nostalgia-and-seasonal-diet-goals/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/UPY3UMQGNNDCBNY265HSLKGHQE.jpg?auth=6e9b1cd94fa977b61cd6ebab35620ecad606903e6645d615704af17de7a74e1d&amp;smart=true&amp;width=1138&amp;height=637</video:thumbnail_loc>
      <video:title><![CDATA[Seasonal delights: New launches embrace summer with refreshing flavors, festive treats and products to help shoppers slim down]]></video:title>
      <video:description><![CDATA[Swimsuit season is around the corner and food and beverage manufacturers are rolling out new products to help consumers who are counting their calories and carbs as they prepare for summer as well as seasonal treats to refresh and refuel as they enjoy longer days]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yMj3MCtz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-04-07T13:54:05.181Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/31/low-sugar-snack-brand-tosi-reformulates/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/M2RRM3NW7FDVHCIO7Q6O7KISLA.png?auth=969a8645d8aac967229bac80047aa06a02d8831dbd2beb43e4d47f823f13580a&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[How one snack brand eliminated refined sugar with this novel sweetener]]></video:title>
      <video:description><![CDATA[Consumer demands for natural, clean and low-sugar snacks is inspiring innovation, including Tosi’s reformulation away from refined sugar. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/c3J6vMbO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-03-31T13:24:59.26Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/27/boosting-gut-and-brain-health-with-a-single-ingredient/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/N4JOJK4NNFDJ5MBQ5WE5UEGWK4.png?auth=f63b7b033cb6841649f04247e0720df1b12c16a6bd1d5a3f7556ec3b36c6f540&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[ADM connects gut and brain health at Expo West]]></video:title>
      <video:description><![CDATA[ADM’s partnership with Asahi Group lays the foundation for the ingredient supplier to innovate in digestive and women's health, as consumers awareness of the gut-brain axis grows. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/DzMP4jht]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
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    </video:video>
    <lastmod>2025-04-02T13:39:02.017Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/27/mondelez-snackfutures-investments-reveal-playbook-to-tackle-snack-industrys-biggest-challenges/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/GE5ISANDKNEXHB52XRQ43VBMAA.jpg?auth=fe870251d5abd502118bd1dfafbf078996f081e7ff89c1782adab0cb97a9721d&amp;smart=true&amp;width=1343&amp;height=752</video:thumbnail_loc>
      <video:title><![CDATA[Mondelez SnackFutures’ investments reveal playbook to tackle snack industry’s biggest challenges ]]></video:title>
      <video:description><![CDATA[Snacking may be here to stay, but what consumers want - and how companies source it - are evolving quickly, prompting Mondelez to narrow the aperture of its investment strategy]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6KowAfUo]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2025-05-16T12:06:35.425Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/27/startup-taps-into-guar-protein-for-food-fortification/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/DS56LIVGAJEKPP24KOPMBXK4WI.jpg?auth=d3abf277a78cae536d902c6cfacc43734882819ec159883c5af79fa40437d28a&amp;smart=true&amp;width=2169&amp;height=1381</video:thumbnail_loc>
      <video:title><![CDATA[Startup taps into guar protein for food fortification]]></video:title>
      <video:description><![CDATA[Protein innovation was a key focus at Future Food-Tech San Francisco, where CoryPro Ingredients was one of many startups looking to find new ways to maximize every part of an ingredient.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ZNFl0dyV]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:41:30.441Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/26/plant-based-milk-brand-whole-moon-launches-coconut-milk/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ONVVRYM5B5GLFJ2XJ4C3XN4WA4.png?auth=db9a1eb21d7f4de6e36eb0d6632bda775eb834d7b5b6d098734a86c4796e197d&amp;smart=true&amp;width=799&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Are taste and texture challenges still holding back plant-based milks? ]]></video:title>
      <video:description><![CDATA[A slumping plant-based milk market is not stopping newcomer Whole Moon from innovating and addressing taste and texture challenges. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xfEq8FRS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-03-26T13:41:52.536Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/26/organic-industry-celebrates-innovation-education-and-research-driving-growth/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/6ODYEEYNYVFNJK4XGRDCR45VVI.jpg?auth=0e9fdba5f4f4caa46d4aede992e4ce9505946f560bf9e8f3625272aa9c9ba4e2&amp;smart=true&amp;width=1519&amp;height=849</video:thumbnail_loc>
      <video:title><![CDATA[What - and who - is driving growth in the organic industry?]]></video:title>
      <video:description><![CDATA[The organic industry reached a record-breaking $70 billion in US sales in the last year, thanks in large part to the innovation, education and the scientific research driven by the Organic Trade Association and the brands, farmers and others who make up its membership and who recently gathered to celebrate the Second Annual Organic Night Out at Natural Products Expo West ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FgtW3f7p]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-03-26T13:30:32.973Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/26/from-click-to-conversion-how-brands-can-bridge-the-gap-between-social-media-and-website-experience/</loc>
    <video:video>
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      <video:title><![CDATA[From click to conversion: How brands can bridge the gap between social media and website experience ]]></video:title>
      <video:description><![CDATA[A seamless digital experience can make or break a brand, according to – Samantha McClure, director of marketing at Cro Metrics, who says brands can optimize their digital experience for higher conversions by mapping the customer journey to identify drop-off points.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/zXem0fGW]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-04-07T13:52:03.189Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/25/nectars-tasty-awards-offer-blueprint-for-plant-based-protein-to-win-over-mainstream-shoppers/</loc>
    <video:video>
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      <video:title><![CDATA[Nectar’s Tasty Award-winners blaze trail for mainstream adoption of plant-based meat  ]]></video:title>
      <video:description><![CDATA[To help plant-based players close the taste and sales gap with animal products, the non-profit Nectar tapped a diverse group of more than 2,600 omnivores to blind taste test and assess 122 meat alternatives across 14 categories, the results of which helped create a roadmap for all plant-based meat manufacturers to compete and win against their animal-based counterparts. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/wKsXVLW4]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-04-02T13:37:43.48Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/25/health-ade-carves-out-space-for-sunsip-in-prebiotic-soda-market/</loc>
    <video:video>
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      <video:title><![CDATA[A new dawn in soft drinks: SunSip rises as prebiotic soda competition enters new era]]></video:title>
      <video:description><![CDATA[When other soda manufacturers go high, Health-Ade is going low, and the strategy is paying off for the company’s prebiotic pop brand SunSip, which is carving out space for itself in the so-called modern soda set with distribution in more than 5,000 retailers and more than 1.8 million cans sold since its launch one year ago]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ASjUAIgu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-03-25T18:53:22.804Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/21/hydrosome-labs-ultrafine-bubbles-take-top-prize-in-global-food-tech-awards-americas-heat/</loc>
    <video:video>
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      <video:title><![CDATA[Hydrosome Labs’ ultrafine bubbles take top prize in Global Food Tech Awards Americas heat]]></video:title>
      <video:description><![CDATA[Hydrosome Labs, which is “improving the power of water” with ultrafine bubbles that can turbo-charge precision fermentation and enhance the nutritional and functional benefit of food and beverages, scoops up first place in Americas heat for inaugural Global Food Tech Awards ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/1C9YetfY]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-04-02T13:37:04.405Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/20/startup-spotlight-tips-for-perfecting-the-pitch/</loc>
    <video:video>
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      <video:title><![CDATA[Perfecting the pitch: Startup CPG’s new female focused community cultivates confidence and shares tips for successfully selling brands to retailers and consumers ]]></video:title>
      <video:description><![CDATA[Pitching pumps the lifeblood of most startups as a fundamental strategy for receiving funding, securing shelf space and earning consumer engagement, but it doesn’t come naturally to most entrepreneurs, which is why Startup CPG is creating safe spaces for founders to practice perfecting their pitch]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Ytmq5HWA]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-03-20T13:53:10.752Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/20/savor-launches-sustainable-butter-from-carbon/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/75BNO6SAUBDZLPQ23Q4LDDCDHE.jpg?auth=f8d98f4baeaa1aa4565ac819ba0878a63d3252ebab0025fe979cf12d3a5f6d8d&amp;smart=true&amp;width=994&amp;height=569</video:thumbnail_loc>
      <video:title><![CDATA[‘Revolutionary sustainable fats’ from carbon promise to cut emissions but not flavor or function]]></video:title>
      <video:description><![CDATA[Celebrity Chef Julia Child famously said, ‘with enough butter, anything is good,’ and while the ingredient can add much needed flavor, mouthfeel and satiety to dishes, producing it, and other fats and oils, can take a hefty toll on the environment – until now, thanks to food-tech startup Savor]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ZdmmKDOL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2025-03-21T13:22:43.958Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/19/gen-z-prioritizes-organic-more-than-older-shoppers-could-a-new-market-strategy-help-win-over-boomers/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/W34KMSHPV5DVVFDT26UE4OE454.jpg?auth=893ef808ddcf081f99d0c5a977c291329800df19bf677317275b70418451f2f1&amp;smart=true&amp;width=1000&amp;height=563</video:thumbnail_loc>
      <video:title><![CDATA[Organic industry lobbies to enhance seal’s advertising appeal & boost marketing]]></video:title>
      <video:description><![CDATA[Gen Z and Millennials are more willing than older generations to pay a premium for organic, prompting industry stakeholders to rethink their marketing strategy to win over more shoppers and further drive sales.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/3u4OYang]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-03-21T13:23:20.015Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/18/spates-popularity-index-evaluates-top-trending-brands-digital-marketing-strategies/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/255ZJOQEB5EKDKZ5JYOYKCA4TE.jpg?auth=70d1d85860e7533de09d184b9b818cab426c1d32806e26605c4e1ba06fed7013&amp;smart=true&amp;width=1000&amp;height=750</video:thumbnail_loc>
      <video:title><![CDATA[Spate uses Popularity Index to award ‘top trending’ brands at Expo West and uncover effective marketing strategies ]]></video:title>
      <video:description><![CDATA[All of the cool kids are at Natural Products Expo West, but with thousands of exhibitors and more than 60,000 attendees at this year’s show, finding the brands with the trendiest products and the most traction is a challenge – which is where market research platform Spate’s new Popularity Index comes in ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/0Y69mmgH]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-03-18T13:42:00.724Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/13/startup-spotlight-protein-bar-brand-svry-nutrition-spices-up-category/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/IH2FM34W3NAYNLTWHU2EJMQ3F4.jpg?auth=1b8c92685ba921e21957cb8e5e978b26268e909f10e0baf78f61055c5570e56d&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[How one protein bar brand is differentiating with savory flavors]]></video:title>
      <video:description><![CDATA[An ultra marathon and a favorite post-workout treat inspired Claudia Dodge and Schalk Pienaar to launch a protein snack and coffee brand featuring spicy and bold flavors.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/RpMKkXan]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-03-13T13:15:31.641Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/06/startup-spotlight-chalsa-inventor-touts-trademarking-licensing-as-asset-light-business-model/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/UAE33NXACZD4HKGQTXK7H73WVI.jpg?auth=a7f79c5fd84383c9ea4d94100c4600387b6485ca935dcbb49b07fc4ab1566e03&amp;smart=true&amp;width=1801&amp;height=1009</video:thumbnail_loc>
      <video:title><![CDATA[Trademarking, licensing and a dash of AI make condiment company’s recipe for success ]]></video:title>
      <video:description><![CDATA[Startup Pancibus founder and the inventor of the new condiment Chalsa is reimagining how to build a food brand with an ‘asset light’ licensing model.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ts1mz7Ri]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-19T14:24:18.499Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/03/05/natural-products-expo-west-tends-to-watch-booths-to-visit-and-sessions-to-attend/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/YQVFIXE2GVDMFJKIYSMHHCAE5I.jpg?auth=90dd3d984032d6ac56c0d0769ecb265b06de2759214a8fe3e289e6ecd0fced43&amp;smart=true&amp;width=748&amp;height=496</video:thumbnail_loc>
      <video:title><![CDATA[Letter from the editor: Natural Products Expo West Preview]]></video:title>
      <video:description><![CDATA[In this month’s special edition, FoodNavigtor-USA offers a sneak peak at what will happen – and what booths and education sessions to check out – at Natural Products Expo West, which is one of the largest events in the packaged food and beverage industry. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9EzeO2fS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-03-05T13:52:05.161Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/27/kid-friendly-superfood-brand-launches-in-whole-foods/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/NFT4DJJ23FEYRH54YLABCT2CZQ.jpg?auth=82cb511113dc6f311849d163735453fe851c03b7e3a1b103326d7fc26876cbdd&amp;smart=true&amp;width=900&amp;height=626</video:thumbnail_loc>
      <video:title><![CDATA[How functional children’s food brand Tiny Sprouts LEAPed into Whole Foods]]></video:title>
      <video:description><![CDATA[Functional trends are making their way into the children's food category with brands like Tiny Sprouts focusing on gut health and cognitive benefits.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7cbtD5iv]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Health and nutritional ingredients</video:tag>
    </video:video>
    <lastmod>2025-03-03T15:27:02.122Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/26/sustainable-media-buying-reduces-carbon-emissions-and-costs-for-brands/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/QLWHUFPY4NAIJJMGSNM3Y4BC6I.jpg?auth=8c207a457436075cc9c79be1e5a19c77c1b720327b439d2458602c11e431b71f&amp;smart=true&amp;width=2119&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[How can sustainable media buying lower carbon emissions and costs for brands? ]]></video:title>
      <video:description><![CDATA[Sustainable media buying is a two-pronged approach that reduces the carbon footprint of online advertising and costs, according to Boa, a company focused on sustainable media buying and advertising.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xmZ4ssz8]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-02-26T16:07:12.632Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/25/reformulating-foods-and-beverages-with-natural-colors-present-lengthy-challenges/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/4ZESGBAWBJDRNMQD2G3SX64SUY.jpg?auth=397406e271daa85ec5973c2b9bf8f09fdf8ffe08175cf335722f04cb801bc3cd&amp;smart=true&amp;width=2108&amp;height=1233</video:thumbnail_loc>
      <video:title><![CDATA[Replacing synthetic colors with natural options could exceed deadlines for upcoming state and federal bans]]></video:title>
      <video:description><![CDATA[Now is the time to begin reformulating foods and beverages with natural dyes if companies want to comply with upcoming state and federal bans of select synthetic colors and additives - though compliance deadlines are still years away.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ljQMAj0g]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-02-25T13:53:26.049Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/25/demand-for-cultural-connections-and-flavors-opens-doors-for-dixie-graces-boiled-peanuts/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/6CED5BTC3VFQVGOB4Z4VDREQIQ.jpg?auth=11f0871cc87ab70b8f22951cb6551e1845fcdde8eb5014721fc0bc6eadbc0357&amp;smart=true&amp;width=1809&amp;height=1015</video:thumbnail_loc>
      <video:title><![CDATA[Demand for authentic flavors and cultural connections expands appeal of regional delicacies]]></video:title>
      <video:description><![CDATA[Regional flavors and food are expanding beyond their historic boarders as consumers seek authenticity and a cultural connection to what they eat and drink, according to Innova Market Insights, which estimates nearly 60% of global consumers value “experience and adventure” in their diets]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/fkMAwWHC]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-02-25T13:47:03.904Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/25/evolving-flavor-and-color-preferences-are-shaping-innovation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/SSBI5PTNMNGTTFUROYA37GWM44.jpg?auth=6f73b20c78574e1d086037d460d5c70fc0ca842694d803ffe0268c49abd4df9b&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Letter from the editor: How are consumer flavor and color preferences evolving?]]></video:title>
      <video:description><![CDATA[In this month’s special edition – Flavors and colors in focus: From emerging consumer demands to new manufacturing strategies – FoodNavigator-USA explores industry stakeholders are responding to shifting consumer preferences stoked first by the pandemic and then by ongoing inflation and political unrest at home and abroad.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/1Bg0A0fq]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-02-25T14:26:27.64Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/18/ringa-celebrates-moringa-in-functional-health-beverage/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/5LOM3A5PVVDYXD3DLA4XX55MTM.jpg?auth=078cb30384541130fa0768297a4e74d737dc26d3141187fb6c777dc34c67b8d8&amp;smart=true&amp;width=1200&amp;height=699</video:thumbnail_loc>
      <video:title><![CDATA[Ringa’s ‘unapologetically tart’ holistic hydration beverages celebrate moringa’s health and environmental benefits ]]></video:title>
      <video:description><![CDATA[Functional beverage brand Ringa competed in the Specialty Foods Association’s Fancy Face-Off pitch competition, and while it didn’t win on stage, the company founder says the brand is winning on shelf with a product that is healthier for people and the planet]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GbVSBOij]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-02-18T14:38:49.101Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/13/startup-spotlight-pastazerts-offers-packaging-tips-to-stand-out-on-shelf/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/TEQP5SSW65FC5FHSCMC25WOJJE.jpg?auth=fb6c64fcdac1c8febb38f09f2f6daba8dedd7c55eb06c79ab9d20e9b4c08b103&amp;smart=true&amp;width=1000&amp;height=566</video:thumbnail_loc>
      <video:title><![CDATA[The total package: When fitting in is better than sticking out]]></video:title>
      <video:description><![CDATA[US-based and category-creating startup Pastazerts shares tips to perfect packaging that quickly explains to consumers how to use a new product and its benefits while also maximizing shelf space and meeting retail buyers’ needs]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9C4NElL7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-02-14T10:34:54.738Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/07/february-launch-pad-from-decadent-desserts-to-crunchy-cookies-to-protein-packed-cereal/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/MGWD2YJSSJEBJMC7VVWY5CEFOA.jpg?auth=51e58db1a2fff55e302fe0e48d08ac80d8aaf41f4be96bc2ad18125b397861b7&amp;smart=true&amp;width=1811&amp;height=1013</video:thumbnail_loc>
      <video:title><![CDATA[New launches lean on indulgence and nostalgia to offer comfort, plus protein]]></video:title>
      <video:description><![CDATA[Indulgent, nostalgic and comforting new products took center stage in January, bucking the long-held perception that at the start of a new year consumers only want low-calorie, better-for-you options that fit into restrictive diets or support a mantra of “new year, new me”]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/iVAGVX4p]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-02-10T15:13:45.535Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/06/freeze-drying-offers-benefits-beyond-novelty-says-freezcake-founder/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/6BBTC4N7WNDM5OYW3IW2AEAAHU.jpg?auth=d38fcb2cd2501cde46ab1f969902b1773284d672f5ad068048046e10b19beec7&amp;smart=true&amp;width=1805&amp;height=1013</video:thumbnail_loc>
      <video:title><![CDATA[Freeze dried cheesecake: Less sugar, less fat and more convenience]]></video:title>
      <video:description><![CDATA[Freeze drying food is all the rage right now, but according to the founder of startup Freezcake, the technology offers more than a novel twist on treats – it also can unlock new usage occasions, add convenience, improve nutritional profiles and offer a clean label preservation option.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vVeKITjF]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-02-10T14:35:32.582Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/06/non-alcoholic-brand-blind-tiger-shares-dry-january-results/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/M3ACWGIF2JHE5ARUV5NPJH7TSY.jpg?auth=ebe42245f1c726bd972a432dfecf597a4e41c1bee6a8e143d544435d3d8c42b1&amp;smart=true&amp;width=865&amp;height=528</video:thumbnail_loc>
      <video:title><![CDATA[Blind Tiger shares ‘sips to lips’ strategy for winning Dry January]]></video:title>
      <video:description><![CDATA[Blind Tiger navigates startup challenges for another successful Dry January, which will account for nearly 20% of its annual revenues.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/u7gQMKAJ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-02-07T15:12:55.472Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/02/05/can-milkish-reinvigorate-plant-based-milk-sales-with-watermelon-seed-based-beverage/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/L2XSY5DUFVAWJOQTUDY7IPVCP4.jpg?auth=647d205a85988838f7461752f4c5c2e450ac00bcd509ab67f0379263e3c78ea9&amp;smart=true&amp;width=1857&amp;height=1009</video:thumbnail_loc>
      <video:title><![CDATA[Are watermelon seeds the next breakthrough in plant-based milk?]]></video:title>
      <video:description><![CDATA[Watermelon seed-based non-dairy beverage Milkish won “fan favorite” in the Fancy Face-Off pitch at the Winter Fancy Food Show – but can it win over retailers and shoppers?]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/nuTfLnte]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-02-10T14:38:45.651Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/30/startup-spotlight-loopini-revamps-packaging-to-better-highlight-quality-and-taste/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/YOXYOZY3CJGKFGEVIDPQV4SBLI.jpg?auth=f07dafe33bc9c8db0a213e1c430b5a27821cf5a132a25c7f6322a4e17bef10af&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Loopini’s pizza is packed with nutrition – but that’s not the selling point ]]></video:title>
      <video:description><![CDATA[Frozen pizza startup Loopini's emphasis is on delivering a premium taste experience, with the added bonus of nutritional benefits.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/hp4e90kQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-12-19T14:19:02.382Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/29/brightfarms-yorkville-facility-first-in-regional-expansion/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AAUADBZ4K5BEXBXFDOYTP56C4M.png?auth=90fc042234c88fd39c909346b461aa3a59ffafb6fb7696464d895a2635371bf1&amp;smart=true&amp;width=801&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[In the greenhouse: BrightFarms demonstrates long-term prospects for indoor ag]]></video:title>
      <video:description><![CDATA[BrightFarms' aggressive manufacturing expansion is demonstrating that indoor agriculture can be done at scale, providing consumers with fresh and clean foods year-round.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/K0toqgyM]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-01-29T14:53:10.947Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/29/how-pop-ups-can-improve-brands-marketing-efforts/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/4T62NIDE7ZFTBBQXV3VVNPAJLQ.jpg?auth=518552d6c3ec7a3fa39ea08bf2836d2c2713dd5e30f5a0cd57f7efdaa7e368e9&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[From pop-ups to purchase: Turning foot traffic into brand loyalty]]></video:title>
      <video:description><![CDATA[Pop-ups, combined with digital and traditional marketing like mailers or billboards, are becoming essential to holistic strategies, offering hands-on experiences and free samples that resonate with budget-conscious consumers while leaving a lasting impact.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/DUy3vbAx]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>News</video:tag>
    </video:video>
    <lastmod>2025-01-29T15:19:29.941Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/28/deaf-owned-pi00a-wins-winter-fancy-food-show-pitch-with-plans-to-empower-deaf-employees/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/OIBMLO3MLBE4RB5BBVRS3H4OII.jpg?auth=0e428f252c2c82302c2a5172d5b3d6b3ec6a2be870138d7b5049c8aefbe6bb58&amp;smart=true&amp;width=1817&amp;height=1013</video:thumbnail_loc>
      <video:title><![CDATA[Signs for change: Deaf-owned Pi00a wins pitch slam with plans to empower Deaf employees ]]></video:title>
      <video:description><![CDATA[Four startups went head-to-head at the Specialty Food Association’s Fancy Face Off pitch competition in Las Vegas last week for a chance to win a suite of prizes – including cash and professional services – that could turbo-charge their growth and help their products standout from the competition]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/m8GyqUfR]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-01-28T14:18:16.269Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/27/upside-foods-pat-lafrieda-expand-cultivated-meat-options-in-restaurants/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AWGLTJTDFFGBBLPAWW7H34XHCI.jpg?auth=d9560dda88917463033d2b53a3fea31031296af866bdaa0590f3451be6121167&amp;smart=true&amp;width=1024&amp;height=768</video:thumbnail_loc>
      <video:title><![CDATA[UPSIDE & Pat LaFrieda Meat Purveyors team to serve cultivated meat]]></video:title>
      <video:description><![CDATA[Cultivated meat producer UPSIDE Foods, in partnership with meat distributor Pat LaFrieda, advances its mission to integrate cultivated chicken formats — like UPSIDE’s shredded chicken and chicken sausage — into familiar recipes and cultural traditions, leveraging LaFrieda’s restaurant network to integrate UPSIDE’s products into consumer’s existing habits.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/wkUjEOHw]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-01-27T10:32:15.949Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/27/consumers-seek-higher-quality-cleaner-plant-based-proteins/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/J7UUXLPR4RA5FNMZOE5OJO3UEI.jpg?auth=65453389eb3ab664884525fb490373834dacd9bb2108af8e59f3c5685d5d091b&amp;smart=true&amp;width=849&amp;height=561</video:thumbnail_loc>
      <video:title><![CDATA[What do consumers look for in plant-based proteins?]]></video:title>
      <video:description><![CDATA[The ongoing backlash against plant-based meat that mimics its animal counterparts is opening the door for a new generation of plant-based protein products – like instant chia pudding mix recently launched by Nourish – which prize clean ingredients and high-quality nutrition while also celebrating plants as plants.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/tRTpaGEG]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-02-10T14:45:58.317Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/27/what-is-next-for-alternative-proteins/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/E2JZZUEALVF3HEFI2Q57TPAAFQ.jpg?auth=c47465e642ad5d93694dc53144500856b4da4bb12be6ad24dbbbb7765073052f&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Letter from the editor: What is next for alternative proteins?]]></video:title>
      <video:description><![CDATA[In this month’s special edition – Alternative proteins 3.0: Balancing consumer demand for health and taste – FoodNavigator-USA examines the ever-expanding range of proteins and the opportunities and challenges they face.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/caQQessg]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-01-27T10:32:51.428Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/23/startup-strategies-what-retailers-want-for-shelf-space/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/XJCMJQGYKFFZBLW3Q5W3LVQ664.jpg?auth=29433f99ef98292acd7ba2c0ed21d30157678839d2dcde260271a5f09a381156&amp;smart=true&amp;width=1286&amp;height=704</video:thumbnail_loc>
      <video:title><![CDATA[TruJoy Yogurt reveals what retailers want for shelf space, how digital sampling helps]]></video:title>
      <video:description><![CDATA[The end-consumer is the center of the universe for most entrepreneurs innovating new foods and beverages, but as the founder of frozen dessert startup TruJoy Yogurt notes, emerging brands seeking shelf space in stores also need to know how stocking their product benefits retailers.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/YDkhvd58]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-01-23T13:10:12.165Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/16/startups-should-balance-ambition-and-ethics-for-long-term-success/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/CGFYM3PSKVBJRMABB6LDMQ2PBE.png?auth=b917f6981cec7725ef9637fde140c444a846717453974098ce4ccf00cc86de86&amp;smart=true&amp;width=800&amp;height=533</video:thumbnail_loc>
      <video:title><![CDATA[Balancing values and ambition: Tasting India CEO on walking away from retail deal]]></video:title>
      <video:description><![CDATA[Tasting India is not letting a bad experience with a buyer spoil the brand’s retail ambitions. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/rfPLwXAY]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-01-21T14:54:10.41Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/08/bezi-retail-is-the-best-billboard-you-can-have/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/5MOPQSRJURGKZD27L7N6BIESCI.jpg?auth=51b89f552c05f12e4f0c493dfb0895dd843f50fd37edeeee5c4f2643721f3557&amp;smart=true&amp;width=900&amp;height=499</video:thumbnail_loc>
      <video:title><![CDATA[Bezi: Retail is the ‘best billboard you can have’]]></video:title>
      <video:description><![CDATA[Bezi’s retail-first strategy and in-house distribution allow the labneh brand to keep costs low, quickly measure velocity, and fine-tune their approach with their New York City retail customers.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/CABHqyir]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-01-20T15:03:26.09Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/03/january-launch-pad-new-product-launches-support-wellness/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/I5HWKT5YTND57B37IQEJAN33LU.jpg?auth=1bcbf6466b1aa00ecb907f635990537805228a89cdbbb0535b2de3fd1ba09551&amp;smart=true&amp;width=891&amp;height=500</video:thumbnail_loc>
      <video:title><![CDATA[Product launches support New Year’s health resolutions, offer cold comfort as temps drop]]></video:title>
      <video:description><![CDATA[Last minute launches in 2024 and early movers in 2025 hint at what foods and flavors will be hot (literally) in the new year and offer solutions for perennial wellness goals that come each January.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yKpIeM8k]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-01-03T14:00:34.671Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2025/01/02/startup-voyager-milk-shares-tips-to-skip-slotting-fees/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/T23TEWTAWRAYLLBMZP2HHWD4V4.jpg?auth=ddf4bbe03ec09d02ca45f686615a38b2244af6b325be18c9ef840f1e0a1475b1&amp;smart=true&amp;width=1000&amp;height=570</video:thumbnail_loc>
      <video:title><![CDATA[Voyager Milk: Sidestep slotting fees with distribution in nontraditional channels]]></video:title>
      <video:description><![CDATA[Slotting fees at grocery stores are a common stumbling block for emerging food and beverage brands with limited capital, but the founders of startup Voyager Milk discovered how to avoid these fees without compromising distribution.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/2LoRzRzB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-01-02T15:17:33.236Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/12/23/cpg-startups-on-2024-tierra-negra-rmbr-mez-foods-share-high-low-moments-of-the-year/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/PQ6BRLTFSBGEFK3FANJWGJYJQI.png?auth=dac57f54abad1d44b40eeffc8380de38148f92aad2c3a1f958b24a446c1189af&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[CPG startups on 2024: Tierra Negra, RMBR, Mez Foods share high, low moments of the year]]></video:title>
      <video:description><![CDATA[Perseverance, determination and better-for-you innovation were on full display from the CPG brand at the Startup CPG holiday show in Chicago, as several founders shared with FoodNavigator-USA. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/OVYWflnz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2025-01-02T15:05:59.342Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/12/19/former-pg-director-uses-logistics-know-how-to-expand-cookie-brand/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/CZYDXWPUYBH7TFF6IVYQHQCQKQ.png?auth=0bb8a1391fc86582af5e2be643b42e5f594430258c90a5aee2e48d6e4d4f677e&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[BAKR Cookies collaborates with co-manufacturers to scale clean-label brand]]></video:title>
      <video:description><![CDATA[Former Proctor & Gamble director Alexa Ryan is using her logistic and supply chain know-how to expand her clean-label frozen cookie dough brand, BAKR Cookies, beyond the Midwest in 2025.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9mmTtNq3]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Cereals and bakery preparations</video:tag>
    </video:video>
    <lastmod>2024-12-24T14:22:59.66Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/12/18/how-influencer-partnerships-are-shaping-food-branding/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/5D4GTUC5ERGVLPHULA5Z7MOA6Q.jpg?auth=203669bc37d6009a86c0e3d2593dc2fd5a88802c21fa3a5baa63d64facff4a14&amp;smart=true&amp;width=2069&amp;height=1449</video:thumbnail_loc>
      <video:title><![CDATA[Brand Alchemy: How brands are turning influencers into storytellers]]></video:title>
      <video:description><![CDATA[As brands seek to connect with increasingly discerning consumers, authenticity is the new currency of successful influencer partnerships. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/PzjQUFcJ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-12-23T14:35:16.411Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/12/18/what-to-expect-for-packaged-food-beverage-in-2025/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/3MN4TONM6JAMRLZOJLB62PNSHI.jpg?auth=b6b98b714cfdc8154c69508379bbd4f71dd1012a1f28f85545d19cd215cbc61d&amp;smart=true&amp;width=2121&amp;height=1414</video:thumbnail_loc>
      <video:title><![CDATA[Letter from the editor: What to expect for packaged food & beverage in 2025]]></video:title>
      <video:description><![CDATA[In this month’s trendspotting special edition, FoodNavigator-USA examines how shifts in consumers attitudes about food and its impact on their health and that of the planet will continue to reshape the CPG industry in 2025.d]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/sn0LFTS3]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2024-12-18T14:30:50.67Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/12/12/eat-senza-builds-its-pasta-brand-one-dollar-at-a-time/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/UWOQH7RRAND3HM7GW66XVM2L5M.jpg?auth=4d23864f1c3a2c03c324bd5fc18a75f882d0764004c72d27add9db52b174bc28&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Eat Senza builds its pasta brand one dollar at a time]]></video:title>
      <video:description><![CDATA[The crowdfunding platform Kickstarter can help brands do more than raise money – it can connect them directly to consumers to gather essential feedback for “basic demand planning,” and to share updates with fans, according to the founders of gluten-free pasta newcomer Eat Senza.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bPWoS4Xf]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-12-20T13:45:57.626Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/12/05/startup-strategies-throne-sport-coffees-hiring-tips/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/HVVJ5VYBBJHTXL2D3GFMDNKUF4.jpg?auth=fd445bf70c22cac01e9a5a00901a41ee19d49144c9b879c9a89508af22179a76&amp;smart=true&amp;width=898&amp;height=611</video:thumbnail_loc>
      <video:title><![CDATA[Throne Sport Coffee shares why investing in a team is essential to achieve CPG dream]]></video:title>
      <video:description><![CDATA[“There is no way for one singular individual to grow a business. You have to have a team effort. You have to have experts in specific disciplines contribute,” Throne Sport Coffee Founder and industry veteran Michael Fedele told FoodNavigator-USA. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vKSFeEFK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-12-20T13:46:28.421Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/12/03/new-food-beverage-launches-highlight-holidays-with-ltos/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/UPDUPBVFZVEPVINFTDMUASQFZU.jpg?auth=9e1d42e35953c9f243015eaefd03e347e3e220ee21d7d5a935f4ecec04ecc276&amp;smart=true&amp;width=914&amp;height=512</video:thumbnail_loc>
      <video:title><![CDATA[New products: From limited-time holiday offerings & everything mint-chocolate to garlic & gluten-free]]></video:title>
      <video:description><![CDATA[New product launches this holiday season are all about limited time offerings, including a barrage of peppermint-chocolate flavor extensions, and a smattering of inclusive allergen-friendly and better-for-you options. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Ui6J1BkB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>News</video:tag>
    </video:video>
    <lastmod>2024-12-16T15:15:22.524Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/11/20/kid-friendly-snack-brand-happy-wolf-launches-in-whole-foods/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/E7XGGZSDIVP5TDEZWPKAETYDG4.jpg?auth=778374ecfa510e4d8fac1b5098f94b582084f6cdd8bf42436acf7d3b3966bcab&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Happy Wolf’s Whole Foods expansion is a ‘make or break’ moment for kid’s snack brand]]></video:title>
      <video:description><![CDATA[Clean-label children snack brand Happy Wolf is leaning on brand ambassadors to spread awareness of its Whole Foods Market launch and where the product can be located, Jana Goodbaum, co-founder of Happy Wolf, shared in a recent Startup Spotlight interview. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/zpEOCQ1J]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-21T11:22:07.072Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/11/20/one-trick-pony-s-tips-to-survive-first-2-years-as-a-startup/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/UAGYUVFGFJPEPEWZUFIUH4GUGQ.jpg?auth=900081aafc43db096d45226124db165580273db217935f22bce84ceea8b48b4c&amp;smart=true&amp;width=1000&amp;height=664</video:thumbnail_loc>
      <video:title><![CDATA[One Trick Pony bucks CPG industry’s high failure rate to celebrate second birthday]]></video:title>
      <video:description><![CDATA[As peanut butter brand One Trick Pony celebrates its second anniversary, co-founder Lucy Dana acknowledges how few startups reach this milestone and she reflects on lessons she learned to achieve this rare success, including the concept that “done is better than perfect.”]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Eyf5kdtN]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-12-02T15:20:33.15Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/11/19/Real-California-Milk-Excelerator-s-dairy-disruptors/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/46UIDE6LNRKFTE5N3JWZ2DX35A.jpg?auth=b9cbc691430d674bc3f0e922ba56e0bb46c632d56cefdeff44c7756e101fb19f&amp;smart=true&amp;width=1000&amp;height=606</video:thumbnail_loc>
      <video:title><![CDATA[Real California Milk Excelerator features 'herd' of game-changers in dairy]]></video:title>
      <video:description><![CDATA[In its sixth year, the Real California Milk Excelerator powered by VentureFuel brought together a diverse cohort – or herd – of startups, students and processors that are “harnessing the nutritional benefits of real dairy” to improve digestion, boost cognition, create better-for-you desserts and more. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/g8WqqVqq]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-12-02T14:54:48.275Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/11/14/How-Pistakio-landed-the-crunch-time-pitch/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/L5YR2Q3B4RKCTFQ2NLBWC5ITNY.jpg?auth=2875334cdf7ed7e4dfd63f9466eb07d804751403bff4f51c00819576385322b6&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Pistakio secures retail deals with last-minute recipe pivot]]></video:title>
      <video:description><![CDATA[Pistachio spread brand Pistakio landed key retail partnerships despite a last-minute formula change driven by logistical challenges — a feat made possible by the founders’ pistachio expertise and their commitment to filling a gap in the nut butter market.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/WAm8WbEI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-21T00:19:49.694Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/11/13/functional-foods-tap-into-relaxation-mood-support-benefits/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/WPKMAJHXUJN7ZCSWIH3USMLJSM.png?auth=aa8d5ecbf83672d03595a0b973973c41d2dab8ba943c971e9e1947f8e589ca5a&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Relaxation, mood-support foods focus on ‘other side’ of functional]]></video:title>
      <video:description><![CDATA[A good night's sleep could be a functional product away, as consumers swap their alcoholic nightcap for a nonalcoholic option or their favorite comfort food to ease their mind after a long day, Scott Dicker, director of insights at SPINS told FoodNavigator-USA during a video interview. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/XP8h5mOR]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-12-03T14:02:52.863Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/11/13/What-is-the-business-opportunity-for-mood-boosting-foods-beverages/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/HELBIMYG6RLRFHSYZZ5BT3GW6I.jpg?auth=562bb6c58d451f382460d7dd0f693c08add25fd2253811a76b58093cc99f9015&amp;smart=true&amp;width=906&amp;height=561</video:thumbnail_loc>
      <video:title><![CDATA[Letter from the editor: What is the opportunity for mood-boosting foods, beverages?]]></video:title>
      <video:description><![CDATA[Many Americans are eating their feelings or turning to drink to manage their mood, but that isn’t necessarily bad as innovative manufacturers leverage nootropics, adaptogens and botanicals alongside packaging and branding to create products that proactively and positively support consumers’ emotional and mental wellbeing. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/YoUyJGs4]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-12-13T14:29:06.431Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/11/07/Advice-to-land-retail-shelf-space-for-CPG/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/LBZEFEHELBPITCLFYPYM6UNCGA.jpg?auth=62496e0ea5fdf3b195b4a914185a9c22f0d71879ab1d649fad9b3ce796c6f097&amp;smart=true&amp;width=2994&amp;height=2073</video:thumbnail_loc>
      <video:title><![CDATA[An unexpected strategy for startups to land retail shelf space: Saying ‘no’]]></video:title>
      <video:description><![CDATA[Knowing when to say ‘no’ to a retailer, distributor or broker can be just as powerful of a growth driver for emerging brands as saying yes, as illustrated by the initial success of the clean-label barbeque sauce startup Tamarind Heads.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4Wo9rcFI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-21T00:19:45.786Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/11/01/new-food-beverage-product-launches-november-2024/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/SLKY5Y4ABZP2LMU534DWCXJF6A.jpg?auth=b7bf32b6c10c0df448c42816bbc14e70420f6142fee093176cd1e2fb6d9089c8&amp;smart=true&amp;width=1801&amp;height=1013</video:thumbnail_loc>
      <video:title><![CDATA[Holiday-themed launches for 2025 tap into nostalgia, balance health & indulgence]]></video:title>
      <video:description><![CDATA[The holiday season is here bringing a slew of food and beverage launches to help consumers celebrate with seasonal products featuring nostalgic fall and winter flavors that make entertaining easier and warm consumers as the weather cools. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/U2lBPvq0]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-21T00:19:45.543Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/31/gluten-free-baking-mixes-from-belly-brand-provide-functional-twist/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/S4VSK7KMQFOW3EMZQT6PYVGUZE.jpg?auth=ea04b374dfa55704fdb35598a50189f8e2f4fddf086ca3090a5c11de83c9e0cb&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Belly Brand taps into functional, clean-label trends with gluten-free baking mixes]]></video:title>
      <video:description><![CDATA[Belly Brand Foods is delivering gut and skin health benefits with its collagen-infused and gluten-free bakery mixes, as the company gears up to spread brand awareness in 2025 with trade shows. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/KL5TvlCq]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-21T00:19:51.517Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/29/Marketers-Prepare-to-be-agile-with-media-investments/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/XLKO3LUSIRII3HI2EGDJJDLYFI.jpg?auth=11b779a5a3eb55a8c1cbaf919cd5f9d0c769caf5e91c02adddb81b7213a31d84&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[How F&B brands can boost their ROI with a diversified media strategy]]></video:title>
      <video:description><![CDATA[Today’s marketing strategies need flexible adjustments and a blend of channels to keep pace with rapid shifts in media consumption, unlike the fixed annual media plans of yesteryear.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xM2FecWr]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-21T00:19:31.168Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/25/bell-flavors-fragrances-opens-consumer-research-center/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/2KJTEQRY7NONFJYZR2TYKOPEFQ.png?auth=e4cc57bfcdc96c768149b2ba3abb74a21f5194c098981f4da299687fd379112b&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Bell Flavors & Fragrances’ consumer center is ‘where science meets senses’]]></video:title>
      <video:description><![CDATA[Bell Flavors & Fragrances' new Consumer Science Sensory Center provides CPG companies with a space to develop innovative new flavors and products that resonate with consumers.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GidHpkX3]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-26T11:26:07.093Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/25/trends-innovations-startups-disrupting-dairy/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/LBAHBLBRTNJ7FJDPXTORMEYP7I.jpg?auth=82f6457dff725121be6b606374877895f557012fcba604cb9fa8a8124f5f9c54&amp;smart=true&amp;width=1595&amp;height=863</video:thumbnail_loc>
      <video:title><![CDATA[Letter from the editor: Innovations, trends & startups reshaping the dairy category]]></video:title>
      <video:description><![CDATA[The dairy case is no longer a limited selection of fat-free, low-fat or whole milk in generic white bottles or a bare-bones choice between just “orange” or “white” cheese – rather an explosion of innovation in recent years has dramatically multiplied consumer choice.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xPjyB1uT]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-21T00:19:08.625Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/25/11-startups-disrupting-the-dairy-industry/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/GLZ5MZXJLZOZRDZWEFJUVOXYNQ.png?auth=12cb8854d90df18ac98ba67d4a241ce0782dfbaa8bb913ef39086a00c8e09eca&amp;smart=true&amp;width=1098&amp;height=616</video:thumbnail_loc>
      <video:title><![CDATA[11 startups disrupting dairy across categories from the farm to store shelf ]]></video:title>
      <video:description><![CDATA[Dairy’s nutrient density and decadent eating experience create a powerful canvas for startups innovating across categories to offer better-for-you moments of permissible indulgence while simultaneously supporting the health of consumers, the planet and local economies. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/DK6tmc6r]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-12-09T14:50:23.816Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/24/Brand-building-tips-for-emerging-foods-beverages/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/IMNWQPYXVBKC7GXPADCHNCM4A4.jpg?auth=76d6c8e49957c298507aab7c7623567c4b2c2f66f40e376ee971954f7a96adde&amp;smart=true&amp;width=792&amp;height=561</video:thumbnail_loc>
      <video:title><![CDATA[Fishwife reels in bold flavors, creative branding to revive canned fish category]]></video:title>
      <video:description><![CDATA[Tinned fish brand Fishwife launched in response to the lack of innovation and bold branding in the multi-billion-dollar canned fish category, with a strategic focus on culinary-inspired flavors and artistically-driven packaging, CEO and Co-Founder, Becca Milstein, explained to FoodNavigator-USA.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bzHlZLoQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-21T00:19:43.28Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/17/Startup-tips-Secure-written-commitments-drive-trial-with-promos/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/6VSWEYKUS5MKPH562VCIM2LKA4.jpg?auth=d8e346aca6d98a1e707a31ecb63d0407a0e4996144e29a0cdc7ee11444f42d11&amp;smart=true&amp;width=800&amp;height=476</video:thumbnail_loc>
      <video:title><![CDATA[Tips to secure deals in writing: ‘A verbal commitment means almost nothing’]]></video:title>
      <video:description><![CDATA[Long gone are the days when a deal was sealed with a handshake and verbal commitment, which is why the co-founder of veggie snack startup Theo’s advises entrepreneurs to be persistent – but not annoying – about securing commitments in writing before acting.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mXt97Nvk]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-19T00:19:24.48Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/10/How-Bumpin-Blends-founder-turned-a-flight-delay-into-a-Barbie-collab/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/2HORUGX3MJIALC46IEF3XRCSZI.jpg?auth=be3dfd051e048fd187547dde7b354e7bc3c75a902a1a93237fdd21e5d4829860&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[How Bumpin Blends’ founder turned a flight delay into a Barbie collab]]></video:title>
      <video:description><![CDATA[When a delayed flight could have ruined her day, Bumpin Blends' founder, Lisa Mastela, used the downtime to network with fellow travelers and, in doing so, connected with representatives from toymaker Mattel that ultimately landed the smoothie brand a collaboration with the iconic Barbie brand.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Ek8P0N43]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:21.265Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/08/novonesis-develops-cleaner-ingredient-deck-for-plant-based-meat-with-biosolution-technology/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/6S33DRXIFBKSVFGADW6NTVDEFI.jpg?auth=cc06a3f82403c77bdc72c88121bcc315670ddbdd65d0ff2fef9059cc67228234&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Novonesis develops ‘cleaner ingredient deck’ for plant-based meat with biosolution technology]]></video:title>
      <video:description><![CDATA[Biotech company, Novonesis, addresses core taste, texture and nutritional challenges in plant-based meat and dairy with its biosolution technologies, potentially reducing the ingredient label deck.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4PFX1NUm]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:23.35Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/03/Beekeeper-Coffee-taps-into-youth-culture-to-build-its-RTD-honey-sweetened-coffee/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/QHAAQEMBSFJQTP6OEVKSJJICZI.jpg?auth=ca9d314771e43b634cc44ebfc0d7d52aa81ffcd83de8c67d5db1a4874ffe9146&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Beekeeper Coffee taps into youth culture to build its RTD honey-sweetened coffee]]></video:title>
      <video:description><![CDATA[Beekeeper Coffee's co-founders leveraged their extensive brand-building expertise from giants like Nike and Beats by Dre to stand out in the crowded RTD coffee market with a distinct honey-sweetened brew, emphasizing authenticity and sustainability through strategic partnerships.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/CU6t6yP2]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:58.976Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/10/01/october-launch-pad-the-holiday-rush-inspires-innovations-for-halloween-through-new-year/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AEMNEGGSQVNHHBZATKS7WQZ6S4.jpg?auth=72f19c6ae76c248f8f7864d20b7a4a8db9c26c913490f2db060d4a2bfe7d5d95&amp;smart=true&amp;width=577&amp;height=425</video:thumbnail_loc>
      <video:title><![CDATA[The holiday rush inspires innovations for Halloween through New Year]]></video:title>
      <video:description><![CDATA[New pumpkin spice products continue to hit store shelves as other food and beverage product launches in September usher in the holiday season from Halloween to Rosh Hashanah to Christmas.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/w4ayHynq]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:26.373Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/09/30/watch-on-demand-innovating-low-and-no-sugar-beverages-that-meet-function-flavor/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/BKYUUCQRCBLZLKHHQVXNZB4IDA.jpg?auth=0483fc0d84e0d019bce117c93b984a805d9adc1949fd0fa2de8e21a454bbc7b3&amp;smart=true&amp;width=1452&amp;height=795</video:thumbnail_loc>
      <video:title><![CDATA[Watch on demand: Innovating low- and no-sugar beverages that meet function & flavor]]></video:title>
      <video:description><![CDATA[Consumers increasingly want more from their beverages – more benefits, more flavor and more fun, but they do not want more sugar nor do they want to compromise on taste, which creates a challenge for manufacturers to find the sweet spot between shoppers’ wellness goals and their experience expectations. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/fEdRdfU4]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:28.77Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/09/26/Regenerative-organic-agriculture-certification-opens-retail-doors-drives-sales-for-SIMPLi/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/XUKIKZXFXNONBAIRUGDGHUKOWI.jpg?auth=f8bd71fee7d37490abc0b24e0f1d6a974b2b22a761d95e6108aa355c2168df8d&amp;smart=true&amp;width=900&amp;height=675</video:thumbnail_loc>
      <video:title><![CDATA[Regenerative organic agriculture certification opens retail doors, drives sales for SIMPLi]]></video:title>
      <video:description><![CDATA[Fast-growing pantry staples brand SIMPLi is reinvigorating sleepy center-store categories and unlocking additional distribution in thousands of regional and independent grocers nationwide after growing nearly 500% year-over-year at Whole Foods Market thanks in part to its dedication to certified regenerative organic agriculture.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Uzc96p08]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:52.747Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/09/24/water-stewardship-rises-amid-scarcity-concerns-consumer-interest-in-conservation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/U2JZS22BWRNQJCT5BSTN3764SY.jpg?auth=663f3b5f5325a4247544924e3eb4afd4e6a356882b4fd05366c5ab0fde711c92&amp;smart=true&amp;width=1390&amp;height=791</video:thumbnail_loc>
      <video:title><![CDATA[Water stewardship rises amid scarcity concerns, consumer interest in conservation]]></video:title>
      <video:description><![CDATA[Increasing water scarcity is prompting stakeholders across the food industry to rethink and reup their stewardship practices, and in doing so they not only are reinforcing supply chains and the health of the planet, but market research suggest they could boost sales. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/l54aIxNB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:26.079Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/09/19/Coffee-for-children-Kiid-Coffee-takes-a-functional-twist-on-the-morning-cup-of-Joe/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ISRG5UE4SBPWJEJPS7XVE7HROM.jpg?auth=e61d538b2725c77b02b612ede7e77d7e0b8b5be9b61e5c7dc7822462b3f4a603&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Coffee for children? Kiid Coffee takes a functional twist on the morning cup of Joe]]></video:title>
      <video:description><![CDATA[Coffee is not just for adults thanks to Kiid Coffee, a functional beverage mix designed to help children hit their daily recommended intake of iron, magnesium, calcium and other important nutrients, the brand's co-founder David Sanborn told FoodNavigator-USA during a Startup Spotlight interview. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/tiPv90P7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:19.407Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/09/19/nature-s-fynd-s-fungi-based-platform-drives-category-expansion/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/N4TLF5T7NJIIROA26AGQBSP4UQ.jpg?auth=bb758014d0ce7aeb8caf7d06735c4cba07efab441782528eddb55d65af8da1ef&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Nature’s Fynd’s fungi-based platform drives category expansion]]></video:title>
      <video:description><![CDATA[Nature’s Fynd is expanding into the dairy-free yogurt category with its proprietary Fy Protein to deliver nutritious solutions that meet consumer demand for plant-based alternatives that deliver taste and texture without compromise.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/S0j8m1Bz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:51.048Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/09/13/milkadamia-shrinks-packaging-for-its-oat-milk-using-2-D-printing-technology/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/54AM3XCN7FM4LFTDVAAU2NDJWA.jpg?auth=57bee24e022f04c07cc407db3a37fa8e5663756770e923ea15c432341bdb8202&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[milkadamia shrinks packaging for its oat milk using 2-D printing technology]]></video:title>
      <video:description><![CDATA[milkadamia’s flat-pack oat milk, a format made from a proprietary 2-D printing process that takes oat paste and prints it out in sheets, has potential to cut down on packaging waste and carbon emissions due to lighter shipping weights, according to milkadamia’s Chief Commercial Officer Ipek Erdogan-Trinkaus.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/z5ZdOhtZ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-21T00:19:55.76Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/09/12/Ayo-Foods-expansion-reflects-a-growing-cultural-movement-among-consumers-and-retail/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/VDALVV2H7ZO6NB7ORVB4SPAQCQ.jpg?auth=f3105cb5a76c35fed5131d02221dae345b0535889c85f0df2c20856c46b99660&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Ayo Foods’ expansion reflects a growing ‘cultural movement’ among consumers and retail]]></video:title>
      <video:description><![CDATA[West African frozen meal and sauce brand Ayo Foods’ expanded from 200 retail doors to more than 20 retailers nationwide through a combination of cold calling and working with brokers to land shelf space.   ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/iR5fuT4H]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:46.531Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/09/12/ADM-on-the-farm-Building-regenerative-agriculture-builds-business-opportunities/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/V2AGKE42FZIYJDSV5S3LUWHY2Y.jpg?auth=5db27cf8d800ccf922976bd83c35c6ab819d8c11ac934c2ee2ba534b7f5212d3&amp;smart=true&amp;width=900&amp;height=427</video:thumbnail_loc>
      <video:title><![CDATA[ADM on the farm: Building regenerative agriculture builds business opportunities]]></video:title>
      <video:description><![CDATA[Regenerative agriculture is emerging as a powerful marketing concept with recent research by ingredient supplier ADM revealing most consumers familiar with the tenets are more likely to trust and buy from brands that support the practice. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/rn5eHSxu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:53.811Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/09/12/letter-from-the-editor-how-is-rising-demand-for-global-flavors-influencing-innovation-ingredient-sourcing/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/JOUAVWTIDRNAHJ4KHPSMLAJCFM.jpg?auth=8aca1e59ab2f6e6d609ea1cfcab74518f91d8b2b96865cd42a6c22274254951a&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Letter from the editor: How is rising demand for global flavors influencing innovation & ingredient sourcing?]]></video:title>
      <video:description><![CDATA[Long gone are the days when salt and pepper were sufficient seasonings for most Americans – now US consumers want bold flavors that will take their tastebuds on a global adventure, giving rise to a new class of frozen meals, sauces, spice blends and even beverages that will transport them through taste to new countries and cultures. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7ZnO88MO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:52.849Z</lastmod>
  </url>
</urlset>