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    <loc>https://www.foodnavigator-usa.com/Article/2024/09/05/functional-beverage-startup-yesly-s-viral-social-media-posts-underscore-big-ad-budgets-are-not-necessary-for-big-impact/</loc>
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      <video:title><![CDATA[Functional beverage startup Yesly’s viral social media posts underscore big ad budgets are not necessary for big impact]]></video:title>
      <video:description><![CDATA[Big advertising budgets are not a requirement for big sales or an indicator of how successful a marketing campaign will be as illustrated by a viral video on social media by functional beverage newcomer Yesly, which generated more than 16 million views and more than 250,000 thousand shares in less than a month for a mere $90.]]></video:description>
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    <lastmod>2026-02-18T05:39:04.668Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2024/09/03/september-launch-pad-fall-brings-a-burst-of-color-nostalgic-flavors-back-to-school-solutions/</loc>
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      <video:title><![CDATA[September Launch Pad: Fall brings a burst of color, nostalgic flavors & back-to-school solutions]]></video:title>
      <video:description><![CDATA[The waning days of summer bring a colorful lineup of food and beverage launches featuring bold purples and blues, along with nostalgic flavors that welcome the promise of cooler weather and seasonal partnerships that celebrate traditional fall activities.]]></video:description>
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    <lastmod>2024-11-14T00:38:51.681Z</lastmod>
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    <loc>https://www.foodnavigator-usa.com/Article/2024/08/29/Mission-MightyMe-s-snack-puffs-hit-Target-shelves-as-brand-aims-to-drastically-reduce-the-rate-of-nut-allergies/</loc>
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      <video:title><![CDATA[Mission MightyMe’s snack puffs hit Target shelves, as brand aims ‘to drastically reduce the rate of nut allergies’]]></video:title>
      <video:description><![CDATA[Children's snack brand Mission MightyMe is taking its first big step beyond ecommerce, launching in select Target stores, after raising $2.3 million earlier in the year to fuel growth and raise awareness on reducing peanut allergies by introducing the possible allergen to infants and toddlers.]]></video:description>
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    <lastmod>2024-11-14T00:37:25.368Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/22/Watch-OK-Energy-stands-out-by-spurning-traditional-marketing/</loc>
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      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/CMAK3RMHS5KX3P6UBJNXM4HUQA.jpg?auth=c5dfb12777b1a34ff908e200e21620e2c3553a47214e0026d8b2e5c54aad773d&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[OK Energy stands out by ‘spurning traditional marketing’]]></video:title>
      <video:description><![CDATA[Much like Gen X before them, Gen Z consumers have grown disillusioned with traditional marketing that over-promises and under-delivers, prompting energy drink brand OK Energy to take a more authentic—yet still playful—approach Evan Nied, CEO, OK Energy, told FoodNavigator-USA.]]></video:description>
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    <lastmod>2024-11-14T00:37:50.736Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/16/Watch-Functional-ingredients-may-drive-diversification-in-milk-alternatives/</loc>
    <video:video>
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      <video:title><![CDATA[[Watch] Functional ingredients may drive diversification in milk alternatives]]></video:title>
      <video:description><![CDATA[Plant-based milks offer great potential to not only mimic the nutritional profile of dairy milk, but also distinguish itself through taste, texture, functionality and technologies like precision fermentation, Lynn Dornblaser, director of innovations and insights, Mintel, told FoodNavigator-USA during Future Food Tech Alternative Proteins in Chicago.]]></video:description>
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      <video:tag>Markets</video:tag>
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    <lastmod>2024-11-14T00:38:15.892Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/15/startup-spotlight-diamond-brew-launches-brewless-coffee-with-passion-pragmatism/</loc>
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      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/LPVMKF4ZOJLUBFBZSMWQNDFD2E.jpg?auth=ffcb6c4c35cee4ed7b41e92d677b8bc662fced522cf1a7e59346401a5d583d69&amp;smart=true&amp;width=900&amp;height=600</video:thumbnail_loc>
      <video:title><![CDATA[Diamond Brew launches ‘brewless’ coffee with a balance of passion, pragmatism]]></video:title>
      <video:description><![CDATA[Passion, experience and market insights are essential to launching a business, but they are far from enough to ensure enduring success, according to long-time CPG industry expert and first-time entrepreneur Douglas Yu, who earlier this month launched Diamond Brew – a “brewless coffee” that touts more flavor and caffeine than competing soluble alternatives.]]></video:description>
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    <lastmod>2024-11-14T00:37:21.244Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/09/Watch-Lever-VC-s-investment-strategy-in-alternative-proteins-focuses-on-cost-reduction-tech-gains-partnerships/</loc>
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      <video:title><![CDATA[Lever VC’s investment strategy in alternative proteins focuses on cost-reduction, tech gains & partnerships]]></video:title>
      <video:description><![CDATA[Lever VC is zeroing in on innovative companies within the alternative protein space, backing those with strong technological potential and the ability to scale, Nick Cooney, founder and managing partner, Lever VC, told FoodNavigator-USA during Future Food Tech Alternative Proteins in Chicago.]]></video:description>
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    <lastmod>2024-11-14T00:37:23.45Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/08/Watch-Overcoming-economic-barriers-in-cultivated-meat/</loc>
    <video:video>
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      <video:title><![CDATA[AI and food-grade bioreactors may improve margins on cultivated meat commercialization]]></video:title>
      <video:description><![CDATA[For cultivate meat companies to hit ambitious goals of scaling production from a few kilograms a year currently to tons annually within the next three years, the industry must overcome manufacturing, regulatory and funding challenges by embracing AI, alternative equipment options and techno-economic models.]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:23.652Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/09/Kellanova-delivers-digital-marketing-content-with-ruthless-prioritization-AI-optimization/</loc>
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      <video:title><![CDATA[Kellanova delivers digital marketing content with ‘ruthless prioritization,’ AI optimization]]></video:title>
      <video:description><![CDATA[Kellanova is optimizing digital marketing through a test-and-learn approach, and leveraging AI capabilities to create assets more efficiently, Lauren Freedman Autry, senior director of integrated marketing and ecommerce at Kellanova, told FoodNavigator-USA.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/BPeFbGun]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:27.486Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/08/brightland-ceo-on-building-an-olive-oil-brand-brick-by-brick-to-expand-into-whole-foods/</loc>
    <video:video>
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      <video:title><![CDATA[Brightland CEO on building an olive-oil brand ‘brick by brick’ to expand into Whole Foods]]></video:title>
      <video:description><![CDATA[Who says no to distribution at Whole Foods? Brightland shares its strategy behind its launch into the natural foods retailer after declining two previous offers, as the company seeks to differentiate itself from the olive oil category with a modern design and premium positioning, brand CEO Aishwarya Iyer told FoodNavigator-USA during a Startup Spotlight interview. ]]></video:description>
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      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:50.79Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/07/protein-takes-centerstage-to-meet-insatiable-demand-from-frozen-dessert-to-chips/</loc>
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      <video:title><![CDATA[Protein takes centerstage across categories to meet insatiable demand: From frozen dessert to chips]]></video:title>
      <video:description><![CDATA[Even though most Americans consume enough protein, they continue to want more and companies at the Summer Fancy Food Show in New York City are delivering with increasing innovation and sophistication across categories and occasions, including snacks, one-the-go solutions and even dessert.]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2025-04-29T09:59:18.83Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/06/Next-Rung-Technology-shares-tips-for-scaling-alt-protein-successfully-Focus-on-capital-investments-personnel/</loc>
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      <video:title><![CDATA[Next Rung Technology shares tips for scaling alt-protein successfully: Focus on capital investments, personnel]]></video:title>
      <video:description><![CDATA[Creating a successful alternative protein company is not just about developing an innovative ingredient or product, but it also is about scalability — from building the right size facility in budget to hiring the right personnel and meeting regulatory requirements, Next Rung Technology President John Ellersick told FoodNavigator-USA at the 2024 Future Food-Tech Alternative event in Chicago.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/rmnc7uEH]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:44.94Z</lastmod>
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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/08/01/Poi-Dog-brings-restaurant-taste-to-retail-shelves-with-Hawaiian-sauce-line/</loc>
    <video:video>
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      <video:title><![CDATA[Poi Dog brings its former restaurant to the retail shelves with Hawaiian sauce line]]></video:title>
      <video:description><![CDATA[Strategic partnerships with restaurateurs and CPG brands in adjacent categories helped Poi Dog transform from a food service business into a up and coming packaged food brand available on retail shelves, founder Kiki Aranita told FoodNavigator-USA in this episode of Startup Spotlight.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/oxh7SR55]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:48.53Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/31/interest-in-weight-loss-drugs-turbo-charged-food-as-medicine-but-is-the-industry-ready/</loc>
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      <video:title><![CDATA[Interest in weight-loss drugs ‘turbo-charged’ food as medicine, but is the industry ready?]]></video:title>
      <video:description><![CDATA[The buzz around weight-loss drugs has “turbo-charged” the food as medicine movement creating opportunities and challenges for which one expert warns the food industry is unprepared to address, resulting in far more “losers” than “winners” – but he added strategies, such as collaboration, could help tip the scales for long term success.]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:58.12Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/29/Mondelez-on-creating-the-future-of-ecommerce-AI-is-not-about-who-goes-fastest/</loc>
    <video:video>
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      <video:title><![CDATA[Mondelēz on creating the future of ecommerce, AI 'is not about who goes fastest’]]></video:title>
      <video:description><![CDATA[Mondelēz is investing in new omnichannel shopping capabilities and educating employees on digital shopping best practices, the snack giant’s Global Ecommerce Director Abhishek Ahluwalia said at the 2024 Digital Food and Beverage event in Palm Springs, Calif.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Bkiot2Bs]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:44.445Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/29/Startup-Hatchless-recreates-miracle-of-egg-to-produce-poultry-without-complications-or-processing-chickens/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/PVEORGEBVBN7XIVP5NBOAR2IT4.jpg?auth=bca0ae480c2e130406710e9d0f63593e36b432a21e31946915dcb3f25672197c&amp;smart=true&amp;width=1000&amp;height=561</video:thumbnail_loc>
      <video:title><![CDATA[Startup Hatchless recreates ‘miracle’ of egg to produce poultry without complications or processing chickens]]></video:title>
      <video:description><![CDATA[Using proprietary technology that mimics the “miracle” inside an egg for a chick to develop, startup Hatchless says it can make real poultry meat from infertile eggs without applying chemicals, growth factors or genetically modified cells and without the inefficiencies and slaughter associated with raising and processing living chickens.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7cIWuhCh]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:21.69Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/26/food-as-medicine-waste-reduction-efforts-could-face-headwinds-following-presidential-election/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/LKSQ4IS6Z5IMHEPZVDE3R43VFI.jpg?auth=efa610e04c851227385d24daff60ca0b4b9fab135542a55a03ab9400dd6afec1&amp;smart=true&amp;width=1350&amp;height=693</video:thumbnail_loc>
      <video:title><![CDATA[Food as medicine, waste reduction efforts could face headwinds following presidential election – prompting calls for fast action in coming months]]></video:title>
      <video:description><![CDATA[Some legislators worry general political discord and uncertainty about the presidential election could aggravate food insecurity in the US and threaten investments in food as medicine as well as other initiatives and pledges made at the historic White House Conference on Hunger, Nutrition and Health held nearly two years ago.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/dUiSG7S9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:24.344Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/25/startup-spotlight-how-cutting-short-a-pitch-meeting-could-be-the-start-of-a-long-relationship/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/X67HVBRAGVMFVMECR4YUP4YQMY.jpg?auth=8aad3ed27f3ceab90f237231ba6829016cfa471f6c23603d2fdff74b088023d9&amp;smart=true&amp;width=898&amp;height=610</video:thumbnail_loc>
      <video:title><![CDATA[Sugar Bliss CEO: Cutting short pitch meetings could pave the way for long partnerships]]></video:title>
      <video:description><![CDATA[Given how little time entrepreneurs have during most pitches, intentionally ending the meeting a few minutes early may sound counterintuitive, but the founder of the bakery and packaged cookie company Sugar Bliss says this gives potential buyers or investors a moment to reflect on the proposition before next pitch begins.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kePCZhLS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:54.085Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/25/Proxy-Foods-CEO-on-AI-s-potential-in-alt-protein-market-creating-Canva-for-the-food-scientist/</loc>
    <video:video>
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      <video:title><![CDATA[Proxy Foods CEO on AI’s potential in alt-protein market, creating ‘Canva ... for the food scientist']]></video:title>
      <video:description><![CDATA[A solid data foundation is crucial to leveraging AI to address alternative-protein market challenges, including raw material shortages and developing on-trend products faster, CEO of AI-based recipe company Proxy Foods Panos Kostopoulos shared at the Future Food-Tech Alternative Proteins event in Chicago last month.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/MQ0V75Vm]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:37:52.792Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/18/from-bootstrapping-to-big-box-store-shelves-love-chew-ceo-shares-tips-for-growth/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/2LMACNRKTNOWBIP7ZVEXRNK7TU.jpg?auth=d1c167e8a44b0dec919bc9c7d35419062a9a2689c39bceda432dc3069916286a&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[From bootstrapping to big box store shelves: Love+Chew CEO shares tips for growth]]></video:title>
      <video:description><![CDATA[Vegan cookie company Love+Chew is controlling its destiny by not accepting venture capital (VC) funding and finding success at Costco in the process, brand CEO and founder Lauren Chew told FoodNavigator-USA during a Startup Spotlight interview.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/wcgU5Mv0]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:23.025Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/11/Bobabam-built-a-devoted-fan-base-with-customizable-at-home-boba-tea-kits/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/MTYSKEGKOZIBBNHPSP4HEYYHTM.jpg?auth=b05fbf50e2143175690a22a8579189b2810f00608c1b19a9e33dff403d0b8b27&amp;smart=true&amp;width=824&amp;height=465</video:thumbnail_loc>
      <video:title><![CDATA[Bobabam built a devoted fan base with customizable at-home boba tea kits]]></video:title>
      <video:description><![CDATA[Capitalizing on the boba tea boom during the pandemic, coupled with their love of the Taiwanese drink, Bobabam co-founders, Brian Khoddam, Ron Escopete and Bob Yau, leveraged their expertise in supply chain, foodservice, and data analysis to quickly launch the boba tea kits in retail in six to nine months.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/W0bIO99U]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:22.034Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/11/bread-is-back-better-for-you-artisanal-and-take-and-bake-options-coax-consumers-to-back-to-the-bakery/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/H43V3TMDXVJ3XIGN6MOAWKXZZM.jpg?auth=147d9c3d45453166391003a47c065cc74334ef63c0d88129536dfc0194b1238b&amp;smart=true&amp;width=1903&amp;height=1057</video:thumbnail_loc>
      <video:title><![CDATA[Bread is back: Better-for-you, artisanal and take-and-bake options coax consumers to back to the bakery]]></video:title>
      <video:description><![CDATA[Bread is back after being demonized for years as high in calories and carbs and low in nutrition, innovative bakers are bringing to market bagels, buns and brioches that are high in fiber, protein, healthy fat and, of course, flavor. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ZtYZlEO7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:21.471Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/10/upcycled-certified-helps-drive-sales-of-snacks-juices-ingredients/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/6RKB4JFPO5KDNCMN6HTPQIL4GM.png?auth=972d4bd9fed98e35141413c32df106fdee4779a64ae6d096ec58b9f7e522f123&amp;smart=true&amp;width=1101&amp;height=618</video:thumbnail_loc>
      <video:title><![CDATA[Upcycled Certified helps drive sales of snacks, juices, ingredients double & triple digits]]></video:title>
      <video:description><![CDATA[Upcycling would-be wasted food or side streams from manufacturing into nutritious and sustainable products for human consumption continues to gain traction with more companies calling out the claim and sales of Upcycled Certified products overall growing 39.9% year-over-year to $42 million in 2023 and units increasing 22% in the same period. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/341t4KVL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:53.086Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/02/livestock-labs-is-creating-stable-cell-lines-with-desirable-characteristics-to-advance-commercial-production-of-cultivated-meat/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/3UYH57CDYNPXDMF456TYBWIMSM.jpg?auth=84fc3a3d79ba234cbb121e179fa910dea759436d8ab04e9ca8d4caaffa213698&amp;smart=true&amp;width=1507&amp;height=849</video:thumbnail_loc>
      <video:title><![CDATA[Livestock Labs is creating stable cell lines with desirable characteristics to advance commercial production of cultivated meat]]></video:title>
      <video:description><![CDATA[For the cultured meat industry to deliver on its promise of feeding a growing population in a way that is healthy for people and the planet, it needs stable cell lines with desirable characteristics for commercial production, which is where the startup Livestock Labs comes in.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yUBa0PWu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:24.359Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/01/hydrosome-labs-ultra-fine-bubbles-boost-precision-fermentation-production-open-doors-for-beverages-to-better-deliver-functional-ingredients-nutr/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/RASITC2Y5BL6HEI3Q7V34TFYJE.jpg?auth=2e8b7dc33bee928ebfcec2687a900b3fe77cc513e854d898512019a7fe0e4349&amp;smart=true&amp;width=1600&amp;height=884</video:thumbnail_loc>
      <video:title><![CDATA[Hydrosome Labs’ ultra-fine bubbles boost precision fermentation production, open doors for beverages to better deliver functional ingredients, nutrition]]></video:title>
      <video:description><![CDATA[Innovative startup Hydrosome Labs is leveraging ultra-fine bubbles to overcome significant roadblocks to the development of alternative proteins via precision fermentation, including capacity constraints, by dramatically increasing yield from the same size or previously suitable tanks while also lowering energy, input and cost requirements.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/cThLU3u6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:25.317Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/07/01/vesucre-s-recipe-for-creamy-clean-label-vegan-desserts/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/TBBWSS6CFROQ3MUHCYFQPN2SKQ.jpg?auth=10fa6ec80a5014670173b4501f406f2a15d4edef35c6caa08479a05ed1c97e20&amp;smart=true&amp;width=1004&amp;height=677</video:thumbnail_loc>
      <video:title><![CDATA[Vêsucré’s recipe for creamy, clean-label vegan desserts: neurodivergent employees + simple ingredients ]]></video:title>
      <video:description><![CDATA[Crafted by a neurodivergent team with special skills for consumers with special diets in a facility where nothing goes to waste, startup Vêsucré is bringing to market decadent vegan desserts that are free from soy, gluten and refined sugar. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/EklI6MLs]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:51.093Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/28/50-50-foods-targets-flexitarians-with-flex-burgers-50-beef-50-veggies/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/IAQDOQ4DJJISROOH6U6UZTOABI.jpg?auth=8323554030cc5a32c6ffd66d1be2d8332b5928c7140940cdcd84e41988da5cfd&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[50/50 Foods targets flexitarians with Both Burgers featuring half beef, half veggies]]></video:title>
      <video:description><![CDATA[50/50 Foods' Both Burgers with a 50/50 beef and veggie blend target flexitarians who love meat but want more plants, while also addressing water scarcity caused by traditional agriculture, according to CEO Drew Arentowicz at the Future Food Tech Alternative Proteins Summit in Chicago this month.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LkLsSUEI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:49.121Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/28/startup-uncracked-is-unlocking-seaweeds-clean-label-potential-with-proprietary-seastack-technology/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/2GRBSTJN2ZPCPD7OQOUOK73T24.jpg?auth=9a6a7efd259aacb645e94f21beb7c52fe7f2dfbf5891dd27c5ce4e4a5bb0bd3e&amp;smart=true&amp;width=859&amp;height=407</video:thumbnail_loc>
      <video:title><![CDATA[Startup Uncracked is unlocking seaweeds’ clean-label potential with proprietary SeaStack technology]]></video:title>
      <video:description><![CDATA[Consumers seeking clean labels historically have given a pass to plant-based meat and dairy alternatives, even though they have long lists of unfamiliar or difficult to pronounce ingredients, but that may be changing as the category’s health halo dims – prompting many players to scramble for simpler, natural ingredients, like those developed by startup Uncracked. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/75s7becE]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:55.254Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/27/consumers-want-cleaner-label-better-tasting-gluten-free-options-in-more-categories/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/3EAQ4IR4JBMAZGKSXXNSTH747U.jpg?auth=af15491c1949940d940c834b7008b5aef32ca253553d6625a78ef69aecb9feed&amp;smart=true&amp;width=1650&amp;height=922</video:thumbnail_loc>
      <video:title><![CDATA[Consumers want cleaner-label, better tasting gluten-free options in more categories]]></video:title>
      <video:description><![CDATA[Gluten free may not be as trendy as it once was, but the call-out continues to resonate with consumers as the quality, quantity and variety of products making the claim continue to improve – as showcased by brands across categories at the Summer Fancy Food Show in New York. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/krwFe4zV]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:55.499Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/27/crunchy-hydration-finds-sweet-success-by-skipping-sugar-and-its-low-no-calorie-counterparts/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/NUGN2LJXGVNRNL5QOTVLMR6JHY.jpg?auth=63728a58cb3243dde499355c3e9a17bf21ce171808571d30dbbcd3e46f0987f1&amp;smart=true&amp;width=1276&amp;height=714</video:thumbnail_loc>
      <video:title><![CDATA[Crunchy Hydration finds sweet success by skipping sugar and its low-, no-calorie counterparts, underscoring consumer demand for flavorful but not sweet options]]></video:title>
      <video:description><![CDATA[The early retail success of functional beverage startup Crunchy Hydration shows sugar – or its low- and no-calorie counterparts – are not a necessary ingredient for success in a category that is laden with sweeteners used to mask the sometimes bitter or off-notes of many nootropics, adaptogens or other herbs, vitamins and minerals.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/J0OqPsP5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:53.752Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/27/video-pfx-biotech-co-founder-on-using-precision-fermentation-to-bolster-infant-formula-supply-chain/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/DFTO4GOQIFO3NLDQF7LOBHIACU.png?auth=55c788dbee7be9880435f411841e4b55c5240b27bc9b9f752d8c7909a38fd413&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] PFx Biotech co-founder on using precision fermentation to bolster infant formula supply chain]]></video:title>
      <video:description><![CDATA[Portuguese-based food-tech startup PFx Biotech is harnessing precision-fermentation to create human milk proteins for infant formulas and other applications, company Co-founder Harry Barraza shared during the Future Food-Tech Alternative Proteins event in Chicago last week. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/RO7rKNEh]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:55.174Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/25/Startup-CPG-offers-entrepreneurs-essential-tools-for-building-a-packaged-food-business/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/HXKJS42YAFOXFPII7LQHBIXVVE.jpg?auth=7d04f6b44474d14f58e7cbfa074e2c64a74a7174fb9838c4b907370dad2be719&amp;smart=true&amp;width=996&amp;height=681</video:thumbnail_loc>
      <video:title><![CDATA[Startup CPG offers entrepreneurs essential tools for building a packaged food business]]></video:title>
      <video:description><![CDATA[Building a packaged food or beverage business from scratch can be expensive and overwhelming for entrepreneurs, but Startup CPG is making it a little easier with a suite of free tools, extensive networking opportunities and a safe space for founders to find the answers that they need to succeed.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/sHiqJvcO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:25.507Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/20/from-diy-to-nationwide-how-bandit-built-its-vegan-cheese-business/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/S7KOJSY6M5MLPORQNBSLWL6ELU.jpg?auth=a86041f3d7c2b627dafb848e49dea4c50d970316f78e7d398cba8917a1ab0dd4&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[From DIY to nationwide: How Bandit built its vegan cheese business]]></video:title>
      <video:description><![CDATA[In this episode of Startup Spotlight, Bandit’s Founder Bo Babaki discusses how his passion project making vegan cheese eventually landed him a distribution deal with Lancaster Farm Fresh in 2020 and secured a $1.5 million investment from VC firm Prime Movers Lab the following year, helping to expand Bandit's presence on the east coast, and later across the nation.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/MG6DeNA4]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:23.342Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/13/Issei-Mochi-Gummies-celebrates-Japanese-heritage-with-better-for-you-indulgences/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/YAYI7PSKI5NZ3H7HLF3KWETQIM.png?auth=95a0fa15d31706ced2bde46faef9dc1c04d7a0b05d66f231a06e5d6d617b9165&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Issei Mochi Gummies celebrates Japanese heritage with better-for-you indulgences]]></video:title>
      <video:description><![CDATA[Better-for-you candy company Issei Mochi Gummies is bolstering its retail footprint with recent launches into Albertsons and Walmart stores nationwide, as it finds an opportunity to provide an alternative to the gelatin- or pectin-based products on the market today, brand CEO Mika Shino told FoodNavigator-USA in a Startup Spotlight interview. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9XwNHI6o]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:51.611Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/13/usda-we-have-got-to-make-big-bets-on-nutrition-security-climate-change-equity-solutions/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/RNB2XSBXEBMZJF7GREQOOHFKJ4.jpg?auth=8fe58c465835198f926586675234be5fcba690c8857df7af94a4c795bf575df0&amp;smart=true&amp;width=900&amp;height=675</video:thumbnail_loc>
      <video:title><![CDATA[USDA: ‘We have got to make big bets’ on nutrition security, climate change & equity solutions]]></video:title>
      <video:description><![CDATA[Through a global challenge offering up to $2 million in prize funding announced this week, the US Department of Agriculture and the Foundation for Food & Agriculture Research (FFAR) want to place “big bets” on high-risk, but high-reward innovations that tackle three of the most significant and stubborn challenges facing society: nutrition security, climate change and equity. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7JPxBWaI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:38:37.825Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/06/06/Revvl-Clear-expectations-can-protect-startup-cofounders-from-infighting-growing-pains/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/FYVHZ7AGD5MKLCH7Y5NAXH73WM.jpg?auth=a733f7b7804ffb8fa73fc981c58434063e917b96e8cf5718f195de764f228716&amp;smart=true&amp;width=1000&amp;height=585</video:thumbnail_loc>
      <video:title><![CDATA[Revvl: Clear expectations can protect startup cofounders from infighting, growing pains]]></video:title>
      <video:description><![CDATA[For many small startups, creating a strong company culture may not feel as important as securing and filling purchase orders or as fun as developing social media content – but according to the cofounders of the non-alcoholic beverage brand Revvl, setting clear expectations from the jump for employees – even if there are only two – is critical for long-term success.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/glcaZUq7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:53.021Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/05/30/spate-brings-the-speed-of-machine-intelligence-to-trendspotting-in-food-beverage/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/CA3NND2GINPE5ETOIDP4DBRCRY.jpg?auth=b5ea906f4ce05eab6dd4b9c931aa725410218836b24690ae8ea6abe974fffa5b&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Spate brings the speed of machine intelligence to trendspotting in food, beverage]]></video:title>
      <video:description><![CDATA[Two former Google researchers, who helped write the algorithm for trendspotting using queries from the search engine, are using their knowhow to empower product developers to create the must-have meals and breakout beverages of the future with the expansion of their machine intelligence platform Spate into the food and beverage industry. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bcN6q0kD]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:22.102Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/05/30/insights-from-a-solopreneur-how-bayjoo-s-founder-navigates-the-rtd-landscape/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/4URAACFJCVP6FBASXQI5EFPIUE.jpg?auth=ff66cb56c5c6822bbd58f7a7a8c91e4320777be617a7391fca41bd2b4cc59e0a&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[Insights from a solopreneur: How bayjoo’s founder navigates the RTD landscape]]></video:title>
      <video:description><![CDATA[While bayjoo’s founder Ana Bautista Lee embarked on the solopreneur path to bring bayjoo, a traditional Caribbean beverage, to the United States, she relies on a vast network of other founders and experts to help her navigate the competitive and complex ready-to-drink (RTD) landscape in this episode of Startup Spotlight.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6SRSwsBB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:19.451Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/05/24/how-can-brands-become-more-than-a-trending-flavor/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/EBQP2D3B6VKCTPCTYHKD3RVMVE.jpg?auth=0f45643f338e7bad510df9612506cd16330b90dbd73929514722257170acb2fe&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[How can brands become more than a trending flavor?]]></video:title>
      <video:description><![CDATA[Confectionery and snack brands can stay head of the curve by offering layered flavors and textures inspired from other food and beverage categories, tapping into nostalgic tastes and international cuisines that consumers gravitate towards, Alice Mintz, director of solution architecture at SPINS told FoodNavigator-USA during the Sweets & Snacks Expo.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/KTkiKHRL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:23.289Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/05/20/usda-grant-could-help-close-organic-knowledge-gap-to-drive-industry-sales/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/R5XAQ5FXVZIZRM3NPPYQKUECME.jpg?auth=0ce62ee6c6eaa96b534d29a15db19ee401663390a6fe06eb90758db1918f5fb4&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[USDA grant could help close organic ‘knowledge gap,’ to drive industry sales, reduce need for redundant certifications]]></video:title>
      <video:description><![CDATA[Organic is one of the most trusted and recognized claims and certifications in the grocery aisle, and yet most consumers do not fully understand what it represents – a knowledge gap that the Organic Trade Association (OTA) and The Organic Center are trying to close with help from a $2.2m grant from the US Department of Agriculture announced last week.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7VmumfWb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:52.048Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/05/16/Blackbird-Foods-launches-crowdfunding-campaign-explores-plant-based-opportunity-in-school-lunches/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/P3TRYRMVFJNWZNXBL3ZEHPAVCQ.png?auth=96ce04cb066746e4c6bb5b453aa717046236f68af4a019f42357f7e296508bca&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Blackbird Foods launches crowdfunding campaign, explores plant-based opportunity in school lunches]]></video:title>
      <video:description><![CDATA[Plant-based comfort food brand Blackbird Foods launched a crowdfunding campaign on Start Engine to grow its business, including a bigger push into school lunch programs, company CEO Emanuel Storch told FoodNavigator-USA in a Startup Spotlight interview.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/nMbx9Had]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:30.243Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/05/16/Organic-sales-bounce-back-to-a-higher-growth-rate-to-reach-nearly-70bn-in-2023/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/TONB2PYAZFJNBHEBZ6IUECJM4Q.jpg?auth=813d8f1dcf99f7574190b8b0cdc58452a449ba8934e25ea6b8c385804e810574&amp;smart=true&amp;width=724&amp;height=483</video:thumbnail_loc>
      <video:title><![CDATA[Organic sales ‘bounce back to a higher growth rate’ to reach nearly $70bn in 2023]]></video:title>
      <video:description><![CDATA[New data from the Organic Trade Association shows organic sales “bouncing back” after a post-pandemic and inflation-induced slowdown in incremental grown in recent years, with research from SPINS suggesting the products best positioned to seize this growth are those that meet demand for “intelligent indulgence,” “protecting the planet” and health and wellness.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/rRvh8FM5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:19.249Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/05/15/global-working-group-grow-touts-gelatin-s-diversity-addresses-concerns-to-capture-volume-value-of-hydrocolloid-market/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/Q6LUOUBNPNKTNAROV4FCI7FLU4.jpg?auth=53b55b8758a454e4416f3c95831132a48abd3a414a008ea823f77a03a51da2ce&amp;smart=true&amp;width=950&amp;height=484</video:thumbnail_loc>
      <video:title><![CDATA[Global working group GROW touts gelatin’s diversity, addresses concerns to capture volume, value of hydrocolloid market]]></video:title>
      <video:description><![CDATA[Gelatin may not be flashy and new, but it remains the second fastest growing hydrocolloid off a significant base thanks in part to its ability to meet a wide range of emerging consumer interests, including clean-eating and high protein to permissible indulgence and food waste reduction. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/zGoRDfMr]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:53.825Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/05/09/Update-disrupts-RTD-energy-drink-category-with-star-ingredient-that-promises-energy-minus-the-jitters/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/Q3ZFVKCMDBJHFBKHFUZ5VTD7OA.jpg?auth=0242a8d226424fc2e197039639fd4b7e4007130f96cce36fbed225a6e5c33e0e&amp;smart=true&amp;width=827&amp;height=557</video:thumbnail_loc>
      <video:title><![CDATA[Update disrupts RTD energy drink category with star ingredient that promises energy minus the jitters]]></video:title>
      <video:description><![CDATA[Update is redefining the energy drink category with its star ingredient, paraxanthine, a metabolite of caffeine that provides the uplifting benefits of caffeine without the negative side effects, company Co-founder and CEO Daniel Solomons told FoodNavigator-USA during an episode of Startup Spotlight.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/95gD2WgY]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:38:43.689Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/05/02/from-new-zealand-to-the-us-non-alc-brand-free-af-spurs-international-growth-with-walmart-target-deals/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/DSPDLJL6XRL4DDCM6T7QVZHVFA.jpg?auth=feabc8d01f5b9afdcef9e50dd7ecb221c2f0499e3bdd9879e7bbcd1e6af45946&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[From New Zealand to the US: Non-alc brand Free AF spurs international growth with Walmart, Target deals]]></video:title>
      <video:description><![CDATA[New Zealand-based non-alcoholic (NA) beverage brand Free AF is expanding in the US in Walmart and Target stores, company Founder Lisa King told FoodNavigator-USA in a Startup Spotlight interview. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/K4b8ogkS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:23.229Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/25/myna-snacks-targets-gamers-as-stepping-stone-to-everyone-behind-screens/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/35QAATMMR5PWLFR7M5IKOHE76Y.jpg?auth=1e7a89183f98f14cce2f3fa151b780cc0cdc1a549b00f926b0336bd9b538bbc3&amp;smart=true&amp;width=827&amp;height=478</video:thumbnail_loc>
      <video:title><![CDATA[Myna Snacks targets gamers as stepping stone to everyone ‘behind screens’ ]]></video:title>
      <video:description><![CDATA[Contrary to popular belief, not all video-gamers are happy to chug energy drinks and devour junk food for fuel – rather most eSports enthusiasts want convenient, tasty snacks that will not compromise their competitive edge by compromising their health.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/EFhKaSla]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:53.119Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/25/Laoban-Dumplings-merge-traditional-Chinese-flavor-ingredients-with-convenience/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/GYZN7PTHZBPNBM5A2XXDGKWSVA.jpg?auth=a2e599973dc65f497698a411d1f0443cbd0388bfa99041490d673bbc5cc779f2&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[Laoban Dumplings merge traditional Chinese flavor, ingredients with convenience]]></video:title>
      <video:description><![CDATA[Laoban Dumplings pays homage to traditional Chinese flavors and ingredients that combine convenience, quality and flavor in its line of homemade-style frozen dumplings and an upcoming launch of bao buns explained Patrick Coyne, the company’s co-founder and CEO to FoodNavigator-USA.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/jrE7DMD2]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:13.125Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/18/Nourish-Ingredients-expands-in-animal-free-specialty-fats-with-Creamilux-for-dairy/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/FCV7WM56UBLBLMDUPMDILFJSCM.jpg?auth=b4855d1fc8910a8403cc5d92d06d9b070ca2d8086b5a256886565ad95a6f7c5b&amp;smart=true&amp;width=885&amp;height=599</video:thumbnail_loc>
      <video:title><![CDATA[Nourish Ingredients expands in animal-free specialty fats with Creamilux for dairy]]></video:title>
      <video:description><![CDATA[Nourish Ingredients, a pioneer in the emerging ‘animal-free’ speciality fat segment, is expanding into non-dairy with the debut of Creamilux – a low-inclusion lipid that recreates the rich, creamy mouthfeel, taste and emulsification properties of dairy fat using precision-fermentation instead of cows. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/q5PzghcR]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:50.926Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/17/2foods-US-debut-is-three-treats-in-one/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/3BPFUQDELBPC3M5AFWLLM7N5HA.jpg?auth=5c8a00d9bbc6ad5f890c0e80ee4de596f756f7ec0c2fe764e0ccb4c601856c69&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[2foods' US debut is three treats in one]]></video:title>
      <video:description><![CDATA[Japan’s 2foods sets itself apart in the American market and meets consumer demand for plant-based products with a clean label and a unique taste and texture profile with the US debut of its three-in-one dessert Gâteau Chocolate at Natural Products Expo West last month.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kh4Oppav]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:17.211Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/16/Nosh.bio-sidesteps-many-challenges-constraining-alt-protein-with-a-versatile-mycoprotein-and-minimal-scalable-fermentation-process/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/EECBVXQLTRP3VBLB3KH4AWN2AA.jpg?auth=0de1ac945c10d366a9cc91bce8f0cf526828673b09cddc8b4257a1b0055eca81&amp;smart=true&amp;width=894&amp;height=557</video:thumbnail_loc>
      <video:title><![CDATA[Nosh.bio sidesteps many challenges constraining alt-protein with a versatile mycoprotein and ‘minimal, scalable’ fermentation process]]></video:title>
      <video:description><![CDATA[Berlin-based food-tech startup Nosh.bio is overcoming capacity constraints that have hampered other fermentation-derived alternative protein players by developing a proprietary production process that is “minimal, scalable and sustainable” and by teaming with unexpected partners – including beer breweries and big-name meat producers. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/0CAt7v49]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:24.056Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/12/mondelez-as-snacking-becomes-more-purposeful-portion-control-becomes-key/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/JULXTM4VS5NSNBBBKKOEJW3OTM.jpg?auth=0ff29ef067e58f05f3f691c72a7c786f4335b5a1b5a493dc9478cef84e314919&amp;smart=true&amp;width=900&amp;height=501</video:thumbnail_loc>
      <video:title><![CDATA[Mondelez: As snacking becomes more ‘purposeful' portion control becomes key]]></video:title>
      <video:description><![CDATA[Nearly nine out of 10 consumers snack daily to fuel their busy days, carve out a mindful moment of ‘me time,’ and connect with family and friends – but according to Mondelez International’s recently released 5th State of Snacking report, what they are reaching for is changing. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6UEIpYGC]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:27.765Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/11/DEUX-founder-discusses-year-of-retail-growing-with-Sprouts-Target/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/34GIFTI2DJMEPMGWQDNOH2BF24.jpg?auth=848f4a3a643a6b39ab8ce8152695b4ee4998fd7a5e9a629dedafb4c0a2e31db7&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[DEUX founder discusses ‘year of retail,’ growing with Sprouts, Target ]]></video:title>
      <video:description><![CDATA[Better-for-you sweet snack brand DEUX is making 2024 “a year of retail" with its recent expansion in Sprouts, while tapping into larger permissible indulgent trends, brand Founder and CEO Sabeena Ladha shared with FoodNavigator-USA during a Startup Spotlight interview. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/28telKF5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:39:27.545Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/05/video-working-with-kehe-what-brands-should-know-about-securing-a-distribution-deal/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/RX34DEGKQFIE3JDU4T5ELHKPCY.png?auth=1eae465ac981e723af8b4e1cce1cc5a395a76c566b28639e44443f8f61a89a83&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Working with KeHE: What brands should know about securing a distribution deal]]></video:title>
      <video:description><![CDATA[Through its TRENDfinder events and ELEVATE program, KeHE is helping CPG brands achieve their retail goals, but startups seeking a distribution deal must first ensure that they meet specific requirements, Tabitha Sewell, director of category management at KeHE, told FoodNavigator-USA during at Natural Products Expo West. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/nrTlwP2P]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:11.645Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/05/mason-dixie-s-frozen-breakfast-sandwiches-make-comfort-food-clean/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/PDQKYAGBSNMZBGOMQ35WYT5VBQ.jpg?auth=5ae13f202d3e5a3216235db4bf60f12b52a9c17bf49c05ad115f29125a844497&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[Mason Dixie’s frozen breakfast sandwiches make comfort food clean]]></video:title>
      <video:description><![CDATA[Mason Dixie Foods' transition from foodservice to retail, including Whole Foods and Costco, allowed the brand to tap into whitespace in frozen breakfast foods with a healthy halo and clean label, Ayeshah Abuelhiga, the brand’s founder and CEO, explained to FoodNavigator-USA.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FbHQeImT]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:26.5Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/04/spring-foods-offers-fresh-bread-minus-preservatives-artificial-flavors-thanks-to-innovative-packaging-traditional-baking-techniques/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/TDUAGILONBMDDP6TQMMN52ZIGM.jpg?auth=be3c69cd9dbef43354cffa1eb6a468131edd5555b859f649f229aba28e0a6cda&amp;smart=true&amp;width=900&amp;height=457</video:thumbnail_loc>
      <video:title><![CDATA[Spring Foods offers fresh bread minus preservatives, artificial flavors thanks to innovative packaging, traditional baking techniques]]></video:title>
      <video:description><![CDATA[Brand building platform Spring Foods is on a mission to revive what it says is the lost flavor, nutrition and virtue of bread with the launch of Essential – a certified organic, ready-to-bake bread line that is building on the success of the company’s low-carb, low-sugar bread, bagel and bun brand Sola. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/DpCWE75f]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:59.154Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/04/amia-s-snack-bars-are-formulated-with-migraines-in-mind/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/JUUNQ2G5WJKHXC2ZUGPVEJVA4A.jpg?auth=31f7076a184dd572ec404d919960d6c9661f65481392056331629e7c4fded6db&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[Amia's snack bars are formulated with migraines in mind]]></video:title>
      <video:description><![CDATA[In this episode of Startup Spotlight, Jon Katz, founder of baked oat and seed bar brand, Amia Snacks, focused on using functional ingredients to address migraines, as outlined by a trigger-free diet, which includes eliminatings ingredients that may trigger migraines and headaches.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/V9fFdFD1]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:26.583Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/02/NIQ-neuroscientists-uncover-what-marketing-resonates-with-women-about-health-nutrition/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/SGUUQDSZFFOBPFE53VXS64SYF4.jpg?auth=e7ab35893b5844112ccdb6c2fb63be744446cd6d2d2f0730e4062a345cbde02f&amp;smart=true&amp;width=724&amp;height=482</video:thumbnail_loc>
      <video:title><![CDATA[NIQ neuroscientists uncover what marketing resonates with women about health, nutrition]]></video:title>
      <video:description><![CDATA[Women’s health issues that have long been taboo are starting to come to the forefront of marketing, research and innovation, but many brands still do not know how to talk about them – a challenge that NielsenIQ is addressing with the help of neuroscientists.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/XC0JgxUA]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:38:56.095Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/04/01/emotional-utility-beverage-focuses-on-optimizing-brain-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/EQYFT3SGA5OCBDLKCMTGCVKRIQ.jpg?auth=801089ed7aaf73acfd62b141e96f0c9971e5a6c17a9c66016140c3281c28b6d2&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[Emotional Utility Beverage focuses on optimizing brain health]]></video:title>
      <video:description><![CDATA[Emotional Utility Beverage sparkling functional drinks were developed to provide a functional, healthy tool to support consumers’ evolving emotional and cognitive states, Charles Gores, chairman and owner of Emotional Utility Beverage, explained to FoodNavigator-USA during Natural Products Expo West in March.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/2dQLSv47]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:05.494Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/03/29/daily-harvest-partners-with-farmers-brands-to-encourage-sustainable-agriculture/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/AOLNWGS4D5L7ZIW6N5OLP536Z4.jpg?auth=c10b494e143618929eb361d99018250b67fd18eaea55647dfb24c4c5614a815b&amp;smart=true&amp;width=1242&amp;height=688</video:thumbnail_loc>
      <video:title><![CDATA[Public-private partnerships are key to bring more organic, regeneratively farmed food to market, Daily Harvest exec]]></video:title>
      <video:description><![CDATA[Consumers increasingly want food that is not only good for them, but also good for the planet and those who work the land, which is why Daily Harvest is teaming with industry leaders and USDA to help more farmers – including small-scale BIPOC farmers – transition to organic, adopt regenerative agriculture practices.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xvAhxUPB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:05.352Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/03/28/Straus-Family-Creamery-paves-way-for-dairy-farms-to-become-carbon-neutral-by-2030/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/4K7LFUWHEVPDRFGI6VE4FIUCRM.jpg?auth=8d27165ad5d8c83f81aa4481a2be9e5987918eb8985b5a4ac98be22b9a428c59&amp;smart=true&amp;width=1689&amp;height=825</video:thumbnail_loc>
      <video:title><![CDATA[Straus Family Creamery paves way for dairy farms to become carbon neutral by 2030]]></video:title>
      <video:description><![CDATA[Cows are often the posterchild for the negative environmental impacts of farming or ranching, but what if they could be a force for good in the fight against climate change? ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FvwKX2Xf]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:03.419Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/03/28/startup-spotlight-back-end-logistics-may-not-be-as-sexy-fun-as-consumer-branding-but-they-are-key-to-securing-shelf-space-says-pretty-tast/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/RVP344ECP5LHNIQ6E2O4MBPVHM.jpg?auth=800fa32f1a5fba0640fffb81400988daa3567272976ed309bee593924582088f&amp;smart=true&amp;width=862&amp;height=501</video:thumbnail_loc>
      <video:title><![CDATA[‘Back end’ logistics may not be as ‘sexy & fun’ as consumer branding, but they are key to securing shelf space, says Pretty Tasty Tea exec]]></video:title>
      <video:description><![CDATA[Bovine collagen infused Pretty Tasty Tea may be new to the functional beverage space, after launching in February, but the team behind the beauty-from-within brand includes industry veterans with deep expertise in distribution strategy and retail management – giving them insight into what consumers want, and what buyers need in exchange for shelf space. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/guWwkSjH]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:54.835Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/03/27/Goodles-adds-gluten-free-SKUs-to-rainbow-of-flavors-aims-to-out-weird-the-competition/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/4BCWY6L7TJKXLLT5VGYFGBKLAE.png?auth=ebeb510f0cb0f6b7eec743cf09286d491143b05b6cf01e534952f74dcb1ed048&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Goodles adds gluten-free SKUs to rainbow of flavors, aims to ‘out weird the competition’ ]]></video:title>
      <video:description><![CDATA[Goodles is shaking up the mac and cheese shelf with colorful branding, playful product names and better-for-you options, including a new gluten-free option sampled at the recent Natural Products Expo West event.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/bRWqDufo]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:44.121Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/03/26/Expo-West-Microphyt-harnesses-power-of-microalgae-for-fortified-food-beverage/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/VYJL3BQVURJ3HM4DKNPTJ6TUTM.jpg?auth=10ec2c85f0d3bee89dedaec037963182212c61737da2acfe38ff386be63867aa&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[Expo West: Microphyt harnesses power of microalgae for fortified food, beverage]]></video:title>
      <video:description><![CDATA[Through its patented technology that both replicates the delicate microalgae environment and extract its bioactive compounds from biomass, Microphyt is able to produce microalgae at scale in its Montpelier, France facility for a range of food and beverage applications including RTD beverages and protein bars, Vincent Usache, CEO, Microphyt, explained to FoodNavigator-USA during the Natural Products Expo West in Anaheim, Calif. earlier this month.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/TAdc9OGR]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:56.796Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/03/26/Expo-West-Clean-Label-Project-helps-brands-align-with-consumer-definition-of-safety/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/UUKRLA4PENMRXKOEI5PJVXSDZA.png?auth=9c2833c4e649520fd088fbc403172acb23b668495cf84730e538b670f145bbf5&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Expo West: Clean Label Project helps brands align with ‘consumer definition of safety’ ]]></video:title>
      <video:description><![CDATA[As consumer concerns rise over a variety of food ingredients and food additive bans increase, the non-profit Clean Label Project is helping brands make sense of it all, the organization’s executive director Jaclyn Bowen told FoodNavigator-USA in an interview during Natural Products Expo West earlier this month.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ha9MynjO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:05.636Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/03/21/Watch-How-Zend-Coffee-is-building-its-functional-coffee-business/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/VUFJLCZIWZPWZJ3S4GJPQO5CXE.jpg?auth=d50229caf5f1a75c3b4180439697f3bccf9f4bfa2862d8c7c9082633ea6ffe72&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Watch] How Zend Coffee is building its functional coffee business]]></video:title>
      <video:description><![CDATA[Fusing together adaptogens with single-origin coffee, subscription-based Zend Coffee features functional coffee blends that support skin, cognitive, immunity and emotional health using responsibly sourced coffee beans – a blurred category that the company’s founder and CEO, Ben Hewitt, is planning to grow beyond DTC in this episode of Startup Spotlight.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/r1VcGA6w]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:01.132Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/03/14/tune-in-on-demand-future-of-seafood-webinar-explores-role-of-r-d-and-technology/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/X3HLCFUWMZIC7M5OYCBERSKVTI.png?auth=7fdfe4857368caf309282c8bdf04f1e9894941b97bf33bf7e1a98cabd3654017&amp;smart=true&amp;width=900&amp;height=611</video:thumbnail_loc>
      <video:title><![CDATA[Tune in on demand: Future of Seafood webinar explores role of R&D and technology]]></video:title>
      <video:description><![CDATA[FoodNavigator-USA's free editorial webinar 'The Future of Seafood' is available on demand and explores how plant-based Bettafish, acquaculture brand Local Coho and cultivated seafood Forsea Foods maximize taste, nutrition and environmental efficiency, while also managing costs. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yUXSyEQe]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:07.685Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/03/14/united-sodas-of-america-s-president-on-growing-brand-we-have-to-learn-how-to-say-no/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/IFSQJI2ZD5NVFDDZHS76RMNMCQ.jpg?auth=0afc46d54ec7a31a4f9190d6d3ce14b18e062d5633d97a948cf4e885bf3f74e6&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[United Sodas of America's president on growing brand, ‘We have to learn how to say no’]]></video:title>
      <video:description><![CDATA[United Sodas of America’s recently appointed president, Dan Herndon, is taking a practical hands-on approach to growing the low-sugar soda company, as the brand focuses on expanding in select channels and deploying capital efficiently to maintain a sustainable business.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/HHhFtSpW]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:54.917Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/29/Cargill-highlights-its-sustainable-proteins-for-first-ever-tasting-in-NYC/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/VNO3PJAE55JPPHVRNKNWPD35II.jpg?auth=381c6f26eb195de42a6c69a3bdacc84b5dc6b6013604c504c335f86774452f25&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[Cargill highlights its sustainable proteins for first-ever tasting in NYC]]></video:title>
      <video:description><![CDATA[Cargill showcased the breadth of its protein portfolio and sustainable sourcing partnerships in a multi-course tasting earlier this month in New York City.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/HjY2E3LP]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:01.617Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/29/startup-spotlight-lattini-leverages-sunflower-seeds-to-offer-healthier-climate-friendly-plant-based-milk/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/LGGPMDJ47FM5LDCLLY4A2WCIIM.jpg?auth=d74cdc9627a47bf01b1d52dbb9666b73056b4df2169249d803ab1532acdf71a3&amp;smart=true&amp;width=1181&amp;height=741</video:thumbnail_loc>
      <video:title><![CDATA[Lattini leverages sunflower seeds to offer healthier, climate-friendly plant-based milk]]></video:title>
      <video:description><![CDATA[Consumers increasingly want more from their beverages when it comes to health, but they also want less in terms of calories, ingredients, processing and environmental impact – a delicate balance that startup Lattini strikes without compromising taste and texture by using whole sunflower kernels as the base for its plant-based milks.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NRSyDy8V]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:59.293Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/29/video-cpg-brands-ai-ambition-might-be-weighed-down-by-digital-debt/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/5PWE75FZRNMRLK35YEGSX74QDQ.jpg?auth=c2f7da50b5ca22b88741ae644833d03ecd07a17994a86b2f74658b964a0ce005&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] CPG brands' AI ambition might be weighed down by 'digital debt' ]]></video:title>
      <video:description><![CDATA[CPG brands increasingly rely on AI technologies to crunch large data stores and find insight to win in the market, but many are falling short of their digital transformation goals due to outdated technology, Capri Brixey, EVP, strategy consulting at Insite AI, told FoodNavigator-USA in a video interview.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/EyZpbynU]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:08:03.59Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/29/startup-spotlight-functional-coffee-brand-clevr-sprouts-onto-target-shelves-readies-rebrand/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/A7UAKUKZOVIIDKKL5WMSHE2D6Q.jpg?auth=cbd9e8b36ce37a2a1de5b71f537867cd77df2f99277d57c78cbf7df962bdcd49&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Functional coffee brand Clevr sprouts onto Target shelves, readies rebrand]]></video:title>
      <video:description><![CDATA[Functional coffee and tea brand Clevr Blends is taking a “deep, not wide” approach to growing beyond its direct-to-consumer (DTC) roots and into Target, brand founder and CEO, Hannah Mendoza, told FoodNavigator-USA during a Startup Spotlight video. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xYDhmj8B]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:54.815Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/22/video-startup-eleve-stands-out-in-sparkling-water-category-with-vintage-inspired-packaging/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/JBOSRCVW5NPDZGOTJBN4RDX3RU.jpg?auth=c503ef6227b6ef2d5dc283646eb6457a266235c58cf6ed8a0f7ae6cd3edcd0f5&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Startup élevé stands out in crowded sparkling water category with vintage-inspired packaging]]></video:title>
      <video:description><![CDATA[Startup élevé distinguishes its adaptogenic sparkling water brand in a saturated market through its vintage-inspired packaging, natural ingredients and distribution, co-founders and CEOs Tanya Major and Dianna Aguilar tell FoodNavigator-USA in this episode of Startup Spotlight.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/2DL2wiTz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:44.551Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/15/eat-just-relaunches-condiment-line-after-discontinuing-in-2020/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/MGPMQMAZ7ZKUHEL4C7LLZVLJEE.jpg?auth=cb139d4c21df9286ad3d4852313e5db71534a9de04a3fd72348b41cb4f707da8&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[Eat JUST relaunches condiment line after discontinuing in 2020]]></video:title>
      <video:description><![CDATA[The discontinuation of Eat Just Inc.'s Just Mayo and Just Ranch products in 2020, despite market success, was a strategic play to “put every bit of energy into JUST Egg,” the company’s flagship animal-free liquid egg alternative, before relaunching the condiments again this year, Tom Rossmeissl, Eat Just’s head of global marketing, told FoodNavigator-USA.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/AQ6G5vAz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:27.712Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/15/startup-spotlight-rotten-s-gross-out-branding-expands-appeal-of-better-for-you-candy/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/PG7SJH6G5VPNBPSJLVI2IDJMLM.jpg?auth=2ceeac5b14b4cd9518a923a4a7fa74a53e05ceff35b6e6b77788b98ece14449b&amp;smart=true&amp;width=1021&amp;height=722</video:thumbnail_loc>
      <video:title><![CDATA[Rotten’s ‘gross-out’ culture branding expands appeal of better-for-you candy to consumers often overlooked by health brands]]></video:title>
      <video:description><![CDATA[Better-for-you confection newcomer Rotten’s early distribution gains since it launched in September underscores an unmet consumer desire for candy that cuts back on sugar and artificial ingredients, but not the fun.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/uczmqhdU]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:31.681Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/13/Keychain-matches-manufacturers-with-production-capacity-with-brands-retailers-in-need/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/IFIQUVQ6UJJ3FOUGUSJIXUF6AA.jpg?auth=7a69bf06a50b09a16329bf8a84714034a6651267da21662d07e4941639f846e8&amp;smart=true&amp;width=1000&amp;height=568</video:thumbnail_loc>
      <video:title><![CDATA[Keychain eases supply chain constraints with ‘search and discovery’ platform that matches manufacturers with production capacity with brands, retailers in need]]></video:title>
      <video:description><![CDATA[Finding a reliable manufacturer that can meet product specifications and has production capacity that aligns with supply needs is one of the biggest challenges brands face, but a new matching platform launching today could simplify and dramatically shorten the search process. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/kxYxrOU4]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:38.575Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/08/Startup-spotlight-Netflix-Snack-vs.-Chef-winner-S-NOODS-launches-noodle-snack/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/SKDRD36TVRPHHLKPBJPSTNZOTQ.jpg?auth=34253373a19d96dc01b066c7752fffe09c7e08f76204e53c7e1f73ef2345777f&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Netflix Snack vs. Chef winner S’NOODS launches noodle snack]]></video:title>
      <video:description><![CDATA[Winner of the first season of Netflix’s Snack vs. Chef show, Lauryn Bodden, is taking her award-winning noodle snack concept from TV screens to store shelves with the official launch of S’NOODS, as she shared in the recent episode of FoodNavigator-USA’s Startup Spotlight.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/tOliWLKD]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-14T00:38:49.577Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/02/whoa-dough-takes-to-the-skies-schools-to-drive-trial-boost-retail-velocities/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/LS4WHYMROZJQVBTZKRXAN6UWIQ.jpg?auth=87dd953e3a99d787783ecde04646463c2029403d7f8d387473e7e5f6e35407cb&amp;smart=true&amp;width=1000&amp;height=558</video:thumbnail_loc>
      <video:title><![CDATA[Whoa Dough takes to the skies & schools to drive trial, boost retail velocities]]></video:title>
      <video:description><![CDATA[While many entrepreneurs adopt a “sky’s the limit” mentality, few literally reach it the way that Whoa Dough did when American Airlines began offering its first class passengers the company’s better-for-you, plant-based and protein-packed cookie dough snack bars. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/zSY6iK4o]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:29.701Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/02/01/Startup-Spotlight-Harken-Sweets-reimagines-what-a-candy-bar-can-be-using-the-power-of-date-fruit/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/L46QTVOSN5L35EGCVXL3E7JMG4.jpg?auth=c3e5bc48fe14423a0a6714a33a70a191a05cf131457ded2f31f5a371c981bb3e&amp;smart=true&amp;width=1428&amp;height=735</video:thumbnail_loc>
      <video:title><![CDATA[Harken Sweets reimagines ‘what a candy bar can be using the power of date fruit’]]></video:title>
      <video:description><![CDATA[The founder of startup Harken Sweets, which launched earlier this month, wants to “nutritionally overhaul” the candy bar category by using “the power of the date fruit,” like how she helped Caulipower reinvigorate the pizza category with the “power of cauliflower” when she was company’s COO. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/ALJ0BScd]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:29.371Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/01/31/video-flashfood-ceo-talks-rebrand-and-improving-nutrition-access/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/NDOXIXI4BVLQ3BPEIHMSXODOG4.jpg?auth=b78f8e132a89d1b0b07a3456dafabdf8ab66d74a2ab4f4cf741d130f9cb8ea36&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Flashfood CEO talks rebrand and improving nutrition access]]></video:title>
      <video:description><![CDATA[Nick Bertram, the recently appointed CEO of Flashfood, an app-based platform that links consumers with discounted groceries in their vicinity, discussed with FoodNavigator-USA how the company's rebranding, driven by robust data insights, will expand its focus to improve nutrition access across the country, while simultaneously helping reduce food waste.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GA7Sb7zQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:27.696Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/01/30/gateaux-s-petit-frozen-ready-to-bake-cakes-offer-clean-label-elevated-convenience/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/KZW6CGKVGZPJ5FO7IHZGOFWNM4.jpg?auth=f5a5588b4e63502a9a4aa88e7d53ffcd80438718d93efbeb52b1ece2d9c7e164&amp;smart=true&amp;width=997&amp;height=714</video:thumbnail_loc>
      <video:title><![CDATA[Gâteaux's petit frozen, ready-to-bake cakes offer clean-label, elevated convenience ]]></video:title>
      <video:description><![CDATA[The frozen dessert aisle may feel frozen in another time to some consumers who are looking for clean labels but who are often confronted by long ingredient lists with preservatives, additives, processing aids and emulsifiers that are unfamiliar and may feel unnecessary given the natural preservation freezing offers. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/x2wRzRZJ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:24.928Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/01/29/Milkadamia-s-Artisan-plant-based-milks-launch-in-refrigerated-set-show-less-is-more/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/W5XMWPHOMNI4ZG62PADF6W4ZVI.jpg?auth=7727eee1e1ca4a5039860100a00447b24eab1024eb8ebb09f1a4a852c0542d8e&amp;smart=true&amp;width=900&amp;height=500</video:thumbnail_loc>
      <video:title><![CDATA[Milkadamia’s Artisan plant-based milks launch in refrigerated set, show ‘less is more’]]></video:title>
      <video:description><![CDATA[Plant-based milk brand milkadamia moves into the refrigerated set and proves “less is more” with the debut of its organic Artisan macadamia milk and blends line that skips the fillers and gums common in many non-dairy beverages and responds to a growing demand for more homemade-like options. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/J22bvg4E]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:29.746Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/01/26/evergreen-s-playful-rebrand-reformulation-shows-healthy-doesn-t-have-to-be-boring/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/RVPZ2QQ57ZPUDF7PXSKA4AQ2BA.jpg?auth=273808a770871a4dcfb84bc148e9c264f72b82886503d2204e63cdda7146d16c&amp;smart=true&amp;width=1057&amp;height=738</video:thumbnail_loc>
      <video:title><![CDATA[Evergreen’s playful rebrand, reformulation shows healthy doesn’t have to be boring]]></video:title>
      <video:description><![CDATA[Female-founded startup Evergreen is ready to go head-to-head with legacy players that currently dominate the $1.2 billion frozen waffle set with a brightly-colored, playful new look and an updated recipe packed with fruit and vegetables that promises more nutritional benefits and flavor.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7jz7T0JL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:31.715Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/01/25/startup-spotlight-armored-fresh-brings-new-enthusiasm-to-vegan-cheese-category-with-taste-price-new-flavors/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/K7UHL3FS5VNS5F7GXYILTSQV24.jpg?auth=3f0344f3c33de7ec9811550f1ae863cd14e6804b124b14c06af5ea7aae69cb53&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[Startup Spotlight: Armored Fresh brings ‘new enthusiasm’ to vegan cheese category with taste, price, new flavors]]></video:title>
      <video:description><![CDATA[While the vegan cheese category continues to face headwinds in the market, South Korea-based startup Armored Fresh is turning to its technology to address taste and price challenges, company VP Andrew Yu told FoodNavigator-USA in a Startup Spotlight video interview. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/XtLvHinF]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:31.492Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/01/22/video-partnership-between-earth-fare-and-genopalate-may-be-the-future-of-the-grocery-industry/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/PNJETVEGTROBTGECDXXAMRXOMM.jpg?auth=d2900bd6c26b6287f4c55b6ded14063a9445cdb9c12584dfdf009a1d3fbcff11&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Partnership between Earth Fare and GenoPalate may be the "future of the grocery industry"]]></video:title>
      <video:description><![CDATA[Organic grocer, Earth Fare, collaborates with GenoPalate, a DNA-driven nutrition platform team up to offer personalized prepared meal kits and supplement blends that are tailored to users' genetic data, integrating both nutrition technology with in-store shopping. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/T7FNWtrw]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:27.335Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/01/18/Video-ELAVI-s-journey-to-Costco-and-reinvigorating-its-brand/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/YRDZEDFOIVJ45H6S4UHQC2OD6Y.jpg?auth=3ba54966242fb5253b184414aa2ce4d60a1d72a94eb8ff41b447bf229f8b3235&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Video] ELAVI's journey to Costco and reinvigorating its brand]]></video:title>
      <video:description><![CDATA[Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make its brand more accessible, according to founders Michelle Razavi and Nikki Elliott.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/hC5EAYHh]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:27.134Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/01/15/Video-Investors-wake-up-to-reality-of-food-tech-investments-turn-attention-to-sustainability/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/NFSZBNG6PRPJXG5T5NHBQDI2C4.png?auth=8b4ef1ca1dc4f95cd03ba1126f0167c41411e40a8f8a46cf4441bd9f75337a6e&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Investors ‘wake up’ to reality of food-tech investments, turn attention to sustainability]]></video:title>
      <video:description><![CDATA[Food-tech investment is staging a comeback in 2024 as investors focus on sustainability, including plant-based meat technologies and companies, Nadav Berger, founder of venture capital (VC) firm PeakBridge, shared during the first part in a two-part video interview. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FJbvPxsZ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:12.156Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2024/01/11/video-the-worst-is-behind-us-why-2024-might-be-a-better-year-for-private-equity-funding-in-food-beverage/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/J4XMMCEDKVOORBFPHAZE7WIWNA.png?auth=4e726b9b1c3b48ce4b2411898f5721c14127fed43fa84f9410a3096baf90f63e&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] ‘The worst is behind us,’ Why 2024 might be a better year for private equity funding in food, beverage]]></video:title>
      <video:description><![CDATA[Private-equity firm Forward Consumer Partners started 2024 with an oversubscribed $425m debut fund, at a time that the private equity markets might be opening to food and beverage companies, Matt Leeds, managing partner at private equity firm Forward Consumer Partners, shared with FoodNavigator-USA during a video interview. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Ap7LrWSr]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:12.553Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/12/21/video-functionality-within-snacking-has-just-exploded-riverside-natural-foods-ceo-unpacks-market-trends/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/WF5WY7HNE5NFNFNZMXZ2E34XSA.png?auth=1faf1dee54e6c858c5700e02d052e904b570b8b648898abdf9a7c477a12aa6bd&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] “Functionality within snacking has just exploded,” Riverside Natural Foods CEO unpacks market trends ]]></video:title>
      <video:description><![CDATA[Riverside Natural Foods, the parent company of MadeGood and GOOD TO GO, is tapping into the need for allergen-free snacks at all hours of the day, as the company is staying focused on business fundamentals to grow its brand in the new year, company president and CEO Nima Fotovat, shared during a video interview with FoodNavigator-USA. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/KgMMc7gN]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:29.964Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/12/21/video-processing-tech-can-boost-food-but-can-transparency-close-the-trust-gap/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/MOTXZPIXVRO2BFJTESPZDJI7MM.jpg?auth=2d1b1c0e5186e3ad60337d7293612722a773cd744e2a323a98ec5bed5c0cb7c4&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Processing tech can boost food, but can transparency close the trust gap?]]></video:title>
      <video:description><![CDATA[A recent white paper published by the Institute of Food Technologists (IFT) on the sustainable production of nutritious foods through processing technology highlights how various processing techniques can improve food and nutrition security. Yet the challenge is overcoming negative consumer perception around processed foods, ideally through “radical transparency,” from all stakeholders, Anna Rosales, senior director, government affairs and nutrition, IFT, explained to FoodNavigator-USA.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/JxqdXxDf]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Opinion</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:31.497Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/12/20/Video-Green-Onyx-launches-its-vertically-farmed-freshwater-lentils-into-space/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/5P3FVTNVY5L7HIPXYL3HKVEMBE.jpg?auth=21123849e66b9eb0123e3cd3ec3870f674e0b2fb0d3d2829675618b2b10749ad&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Green Onyx launches its vertically farmed freshwater lentils into space]]></video:title>
      <video:description><![CDATA[Pioneering the growth of nutrient-dense duckweed in its indoor farm, Israeli start-up Green Onyx launched its flagship product, Wanna Greens, to the International Space Station (ISS) aboard SpaceX. The mission allows them to test their innovative cultivation methods in zero gravity, while exploring a sustainable "solution for Earth's growing population," Dr. Tsipi Shoham, PhD, Green Onyx's CEO and co-founder, told FoodNavigator-USA.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/DG3LMxpo]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:16.235Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/12/13/simulacra-leverages-synthetic-data-to-amplify-research-find-shopper-insights-faster-and-for-less-than-a-new-study/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/RG264CW24JN7XHISWGVUDUXGGM.jpg?auth=9871b9bf9548786579a4bda8d64d60f45bec24c956e972223cb7c9514dd3f0ac&amp;smart=true&amp;width=1079&amp;height=723</video:thumbnail_loc>
      <video:title><![CDATA[Simulacra leverages synthetic data to amplify research, find shopper insights faster and for less than a new study]]></video:title>
      <video:description><![CDATA[High-quality consumer data is essential to successfully innovating and marketing new CPG products – but it is also expensive and difficult to obtain via traditional research methods, and it can take so long to gather and analyze that it could be out of date before it can be applied.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/MzZvYVGn]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:00.216Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/12/12/video-beverage-startup-tips-why-going-small-focusing-locally-at-first-might-be-the-keys-to-success/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/QOC2H3GSOJKGRHHBVQF2ZSGZX4.png?auth=4ec089aaa213507230a09a385945ca15f0f9a3eb3aebc88596dc7dcbee7b3656&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Beverage startup tips: Why going small, focusing locally to start can boost success]]></video:title>
      <video:description><![CDATA[Beverage startups need to prioritize strategic merchandising, promotions, and digital strategies over rushing to get on store shelves to grow their brand, advised Bill Sipper, consultant and manager partner at Cascadia Managing Brands, in an interview with FoodNavigator-USA at BevNET Live.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/pQQd49Ea]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:03.731Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/12/08/Video-Plant-Press-positions-energy-drink-brand-as-a-clean-label-coffee-alternative/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/URYCTRIQQBNAHBXETGK42PLPIA.png?auth=4c7897fe15b85ac04109909f25aef0f9826814ff20085a83d861b1697d88a445&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Plant Press positions energy drink brand as a clean-label coffee alternative]]></video:title>
      <video:description><![CDATA[Plant Press founder Ariana Farahani took to the stage at the BevNET LIVE event this week to share her brand’s vision for a clean energy drink during the New Beverage Showdown, as the brand readies for retail expansion with the help of a $1.2m seed round.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/aw3ncqeQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:08.416Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/12/04/Video-Strawberry-vertical-fields-forever-Plenty-expands-from-leafy-greens-with-Driscoll-s-partnership/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/ZZZHMH7ZGRJOHPXSDIG7ZC5PBE.jpg?auth=8e803bccac6c3e77ea047fe8057cd8a375c6c5a82cd73d607ac2526f60a3b4ae&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Strawberry (vertical) fields forever: Plenty expands from leafy greens with Driscoll’s partnership]]></video:title>
      <video:description><![CDATA[While Plenty will continue growing leafy greens in its 100,000 square foot Compton, Calif., facility to retailers like Walmart, the indoor vertical farm heads for the East coast to Richmond, Va., where it will use Driscoll’s genetic know-how to grow flavorful strawberries in an indoor facility currently under construction and expected to open in 2024.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/a1kX7Cg0]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:02.25Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/12/06/tyson-foods-opens-high-tech-chicken-facility-to-accelerate-growth-boost-efficiency/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/BDASCHREQRPL7CCCKNEPKS6E4Y.jpg?auth=d666c9eb84838e4924a78cb2e22a3c685e2402929fbfd82705959e3ffc55aeec&amp;smart=true&amp;width=998&amp;height=665</video:thumbnail_loc>
      <video:title><![CDATA[Tyson Foods opens high-tech chicken facility to accelerate growth, boost efficiency]]></video:title>
      <video:description><![CDATA[Tyson Foods celebrated the much-anticipated grand opening of a new 325,000-square-foot fully-cooked food production facility in Danville, Va., last week – marking a significant milestone in its “bold,” multi-point plan to improve its performance, which has struggled in recent years amid falling prices, higher costs and volatile supply and demand.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/211fHcg3]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:06:59.88Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/11/29/Video-Explorer-concentrates-on-creating-a-sustainable-and-flavorful-cold-brew/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/PGJGP3EJCZKR7HYMH4A3QFJ25U.jpg?auth=fd2af560a58b499051c33ff18edb0a52c046d7bbff8cc816e7b31d6771a0557b&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Explorer concentrates on creating a sustainable and flavorful cold brew]]></video:title>
      <video:description><![CDATA[Addressing convenience, value, sustainability and of course, flavor, Explorer’s line of cold brew coffee and chai concentrates offer consumers a variety of caffeine levels to personalize their coffee experience. Explorer’s founder, Cason Crane, sat down with FoodNavigator-USA to talk about how he partnered with global coffee connoisseurs to develop concentrates from bean to bottle.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Q6sbjk4A]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:06:41.853Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/11/30/Video-USDA-working-to-modernize-WIC-access-for-over-six-million-eligible-families/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/HNAWXNV35RK6XO7BNA7BB5IYTI.jpg?auth=3b5ca7d2f6d3929f0ecdb50300164f6db0dd9c52ec41358cdccc2e4e81339c32&amp;smart=true&amp;width=726&amp;height=408</video:thumbnail_loc>
      <video:title><![CDATA[[Video] USDA working to modernize WIC access for over six million eligible families]]></video:title>
      <video:description><![CDATA[FoodNavigator-USA sat down with Stacey Dean, USDA’s deputy undersecretary for Food, Nutrition and Consumer Services (FNS) to discuss how the agency is working to improve access for over six million eligible families not currently utilizing WIC based on findings from FNS’ report.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/VPnJfu5f]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:06:59.541Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/11/30/Video-IFT-prepares-food-beverage-professionals-for-the-future-of-AI-with-educational-courses/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/6CW3QO5QSJLHRIF2O2IS24GJ7I.png?auth=38deecb3db5b55ffd5493d2c0047a4875b444b03e773da06e8651875eda9f77a&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] IFT prepares food, beverage professionals for the future of AI with educational courses]]></video:title>
      <video:description><![CDATA[The Institute of Food Technologists (IFT) is readying food and beverage professionals for the future of AI with several educational courses designed to provide instructions and insight on getting started with AI and how it might impact the industry moving forward, Jay Gilbert, director of scientific programs and career pathways, told FoodNavigator-USA in a video interview.  
]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/RbOSWqEv]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:06:57.439Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/11/29/Calbee-demonstrates-its-one-stop-shop-snack-manufacturing-capabilities-at-PLMA-2023/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/LJFT6ZUDYBKVZPYQAIDPVAB4BQ.png?auth=e2df68ccd24068ed4ce74c151465f0d5bbff24477a77948bb699dba03c652b20&amp;smart=true&amp;width=800&amp;height=450</video:thumbnail_loc>
      <video:title><![CDATA[[Video] Calbee demonstrates its ‘one-stop shop’ snack manufacturing capabilities at PLMA 2023]]></video:title>
      <video:description><![CDATA[Snack maker Calbee rolled out a private-label concept brand Rio Rancho and showcased its snack manufacturing capabilities at the 2023 Private Label Manufacturing Association event, Tim Bateman, chief commercial officer for Calbee America, shared during an interview with FoodNavigator-USA. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/rwqmQXni]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:06:53.514Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2023/11/22/can-third-party-certification-protect-against-greenwashing-allegations/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/resizer/v2/V77HFMENPVKERCGDVZPZMOX2UU.png?auth=b8bcb1c9e695c80c3a53080098fb3d7099cad78df92f915197f6caba8236fdb7&amp;smart=true&amp;width=1200&amp;height=628</video:thumbnail_loc>
      <video:title><![CDATA[Can third-party certification protect against greenwashing allegations? Maybe, maybe not]]></video:title>
      <video:description><![CDATA[Increased scrutiny of environmental sustainability claims by regulators and competitors has many brands turning to third-party certifications to reassure consumers about claims’ veracity and to protect against litigation – but recent movements in the courts suggests external certifications may not provide the level of reassurance companies seek.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/gXjnyQip]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2024-11-04T16:07:08.36Z</lastmod>
  </url>
</urlset>