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  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/31/Green-Sheep-Water-positioned-as-bottled-water-with-a-green-conscience/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Green Sheep Water taps into demand for sustainability as a bottled water with a green conscience]]></video:title>
      <video:description><![CDATA[Sustainability and environmentally-friendly claims are becoming increasingly influential among consumers with recent research from The Hartman Group finding almost a third of consumers always buy products based on social well-being and environmental concerns. ]]></video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:23.45Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/27/Mars-Food-teams-with-Partnership-for-a-Healthier-America/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Mars Food teams with Partnership for a Healthier America to improve nutrition, transparency in 5 years]]></video:title>
      <video:description><![CDATA[To help fight the good fight against the ongoing obesity epidemic in America, Mars Food is teaming with the Partnership for a Healthier America to offer more nutritious foods and increase access to dietary information as part of its aptly named global Health & Wellbeing Ambition. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yMdnJkHd]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:25.347Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/23/Functional-sparking-bottled-water-sales-are-very-hot-in-the-US/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Functional & sparking bottled water sales are “very hot in the US,” analyst says]]></video:title>
      <video:description><![CDATA[Once considered boring by many Americans, water is becoming a go-to beverage of choice thanks to innovative manufacturers that are adding to it carbonation, fruit flavors and functional ingredients that consumers want, according to market research.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7GQqDe7F]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:33:25.46Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/13/Clean-ingredients-functional-benefits-drive-high-end-juice-category/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Clean ingredient lists & functional benefits drive high-end juice category, Bolthouse Farms VP says]]></video:title>
      <video:description><![CDATA[Consumer demand for high-protein products and high-end juices seem insatiable, and to help meet this demand Bolthouse Farms is launching several new products that also tap into consumers’ desire for bold flavors and clean ingredients. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/CWZhDm7w]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:21.025Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/13/Paleo-A-fad-a-trend-or-the-start-of-a-new-food-movement/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Paleo: A fad, a trend, or the start of a new food movement?]]></video:title>
      <video:description><![CDATA[Is Paleo a trend or a fad? And are 'plant-based foods' just a sexier term for meat & dairy alternatives, or the start of a new food movement? FoodNavigator-USA caught up with Blake Mitchell, president of food packaging and branding design agency Interact Boulder, at the Healthy & Natural Show to get his take.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/8ZUZOwES]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:46.601Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/12/Improve-organic-product-assortment-integration-in-stores-to-reach-beyond-core-natural-shoppers/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Improve organic product assortment, integration in stores to reach beyond core natural shoppers]]></video:title>
      <video:description><![CDATA[Natural and organic are gaining momentum and driving sales across retail channels, but to capitalize fully on their potential stores and manufactures must work together to improve product assortment and integration throughout the store, according to an organic industry strategic advisor.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/nsl0Ytut]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:21.124Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/12/Chicago-based-RXBAR-differentiates-itself-with-egg-whites/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Chicago-based RXBAR differentiates itself with egg whites]]></video:title>
      <video:description><![CDATA[Entering a crowded category, Chicago-based RXBAR is confident that its flavour and ingredient combinations, intentionally different from most bars out there, can win spots on more shelves.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/XP8GVZXk]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:33.598Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/12/Bakery-on-Main-benefits-from-gluten-free-enthusiasm/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Bakery on Main benefits from gluten-free enthusiasm]]></video:title>
      <video:description><![CDATA[Well recognized in the celiac community, mainstream enthusiasm for gluten-free fuels Bakery-on-Main's product expansion.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/nd1AbU8H]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:33.588Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/12/MELT-Organic-finds-white-space-in-the-spreads-category/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[MELT Organic finds white space in the sluggish spreads category]]></video:title>
      <video:description><![CDATA[Partially hydrogenated oils are being phased out by many margarine and spreads brands, but many shoppers still see them as ‘highly processed’ and less 'natural' than butter, and sales are going backwards. MELT Organic, by contrast, is still growing at a triple-digit pace five years after launch. So what’s its secret? ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NtTsm49r]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:17.282Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/12/The-babyfood-category-is-ripe-for-reinvention-says-OrgaNums/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[The baby food category is ripe for reinvention, says OrgaNums]]></video:title>
      <video:description><![CDATA[Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic baby food brand OrgaNums, which debuted at the Healthy & Natural Show in Chicago.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mhLc1NVI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:19.358Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/11/Turmeric-matcha-mushroom-among-specialty-teas-driving-sales/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales]]></video:title>
      <video:description><![CDATA[Sales of tea in the US continue to climb steadily, thanks in part to a big push from interest in specialty tea – especially by millennials, according to the Tea Association of America. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LZky3bNk]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:33:16.402Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/10/FDA-should-focus-on-tainted-products-GMPs-NDIs/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[FDA’s new dietary supplement office should focus on tainted products, GMPs & NDIs, industry leaders say]]></video:title>
      <video:description><![CDATA[With the recent elevation of dietary supplement oversight from a division to its own office at FDA’s Center for Food Safety and Applied Nutrition, the agency should renew its focus on reducing tainted supplements, improving compliance with good manufacturing practices and publishing revised new dietary ingredient guidance, industry leaders argue. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/X97pf7Qn]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:33:20.045Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/09/Target-trials-coolers-in-the-baby-aisle-as-HPP-babyfood-gains-traction/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Target trials coolers in the baby aisle as HPP babyfood gains traction]]></video:title>
      <video:description><![CDATA[Target is trialing endcap coolers in the baby food aisle in 65 stores in Los Angeles, Minneapolis and Dallas in partnership with new brand Once Upon a Farm to test consumer demand for refrigerated, HPP (high pressure processed) babyfood.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6XES1M9l]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:39:17.123Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/05/06/How-should-mainstream-retailers-merchandise-natural-foods/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[How should mainstream retailers merchandise 'natural' foods?]]></video:title>
      <video:description><![CDATA[How best to merchandise 'natural' foods? For some mainstream food retailers, a store within a store is the best option, says David Winter, director of sales operations and sales strategy at SPINS. For others, it makes more sense to integrate them but segment them within each category, with clear signage. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9cbChCiZ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:33:28.43Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/31/Bright-Farms-helps-retailers-provide-fresh-local-produce-year-around/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[BrightFarms helps retailers provide fresh, local & safe produce year around]]></video:title>
      <video:description><![CDATA[For shoppers today, buying groceries is all about fresh and local – which can be a tall order for retailers in urban areas or with limited access to nearby farms. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/VsMKQlm6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:49.145Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/30/Granola-and-healthy-children-s-products-bright-spots-in-cereal/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Granola and healthy children’s products are bright spots in cereal category, Barbara’s says]]></video:title>
      <video:description><![CDATA[It is no secret that the cereal aisle is struggling with Euromonitor estimating a 19% drop in sales in 2015 compared to 10 years earlier and a projection to lose another $1 billion in sales in the next 10 years. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6Xqkiios]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:51.05Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/29/Dissolvable-Tea-Drops-brings-consumers-to-premium-tea-category/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Dissolvable Tea Drops brings more consumers to premium tea category by offering convenience]]></video:title>
      <video:description><![CDATA[The demand for tea in the US is skyrocketing, but so too is the desire for speed and convenience – two terms that do not apply to high quality loose leaf tea, which requires special tools for measuring and steeping, or tea bags, which can create a drippy mess.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/WQDyceHJ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:50.949Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/28/Safe-Catch-entices-consumers-to-canned-tuna-with-low-mercury-product/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Safe Catch entices consumers back to canned tuna category with low mercury product]]></video:title>
      <video:description><![CDATA[Despite doctors’ recommendations to eat more fish for its many health benefits, many consumers steer clear of tuna – an affordable, sustainable source of omega-3s and beneficial nutrients because they are worried about mercury. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/qhMFD13z]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:19.72Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/28/Veggie-fries-have-mass-market-appeal-says-Farmwise/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA['Consumers love French fries, but they are looking for healthier alternatives']]></video:title>
      <video:description><![CDATA[Farmwise frozen veggie fries contain 30% vegetables and beans, and 70% potatoes, and have been flying off the shelves in conventional as well as natural channels, says co-founder and CEO Dave Peters, who caught up with FoodNavigator-USA at the 2016 Expo West show.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/FASOPRl1]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:26.097Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/25/Nomva-probiotic-fruit-snacks-We-perform-best-in-the-juice-set/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Nomva probiotic fruit snacks: We perform best in the juice set]]></video:title>
      <video:description><![CDATA[With more fiber than cold-pressed juice (4-5g per serving), plus a dose of probiotics (Ganeden’s ultra-resilient BC30 strain), Nomva is targeting consumers seeking simple, minimally processed snacks in a convenient format, says brand owner Phenomenal Foods.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Tnw5XF4z]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:23.745Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/21/Trendspotting-at-Expo-West-Almond-Flour-purple-corn-jica-chips/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Trendspotting at Expo West 2016: From purple corn porridge to jicama chips]]></video:title>
      <video:description><![CDATA[At Expo West 2016, companies large and small were reimagining pantry staples, from savory snacks to baking mixes, and reinventing their categories by introducing new ingredients.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yPIyhpn9]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Health, wellness &amp; nutrition</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:40.676Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/18/Banza-chickpea-pasta-goes-from-zero-to-2-000-stores/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Full of beans: Banza chickpea pasta now in 2,000+ stores... 'It’s been a wild ride!']]></video:title>
      <video:description><![CDATA[Unlike some of the more esoteric products at Expo West, Banza chickpea pasta is aimed squarely at mainstream consumers who are looking for more protein and fiber in their pasta, but are not prepared to compromise on taste or texture (no mush). ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/5ZAxZSCw]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:49.095Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/18/YouBar-platform-makes-mass-customization-a-reality-says-CEO/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[YouBar platform makes mass customization a reality, says CEO: 'We have no minimum order quantities']]></video:title>
      <video:description><![CDATA[Whether it’s a mug with your beloved pet’s picture on it, or a bespoke set of placeholders for a party you’ve ordered online, consumers love to design their own products these days. But how can mass customization work in the food industry, where minimum order quantities rule the day?]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9WGqCHuy]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:44.516Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/03/10/Givaudan-unveils-new-global-citrus-flavor-collection/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Givaudan draws upon 'Noah’s Ark of citrus' to unveil new global flavor collection]]></video:title>
      <video:description><![CDATA[I’m getting creamy, peppery notes, with a hint of cinnamon… and definitely some raspberry… ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/8TQmSE8D]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:48.995Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/01/22/Top-trends-at-the-Winter-Fancy-Food-Show-from-bakkwa-to-bone-broth/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[From Bakkwa to Cabernayzyns: A video tour of the 2016 Winter Fancy Food Show]]></video:title>
      <video:description><![CDATA[From Cabernayzyns (dried Cabernet grapes) to bakkwa, a meat snack sold in street markets in Singapore and Malaysia that's just hit the West Coast of the US, the Winter Fancy Food Show in San Francisco was jam-packed with unusual new products. FoodNavigator-USA editor Elaine Watson hit the show floor to chat to the entrepreneurs trying to bring these innovations to market...]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mwkqCirS]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:30.103Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/01/21/EPIC-co-founder-on-bone-broth-General-Mills-at-the-fancy-food-show/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[EPIC Provisions co-founder: Why not start your day with bone broth instead of coffee?]]></video:title>
      <video:description><![CDATA[Does bone broth have mass market appeal, and if so, what’s the best format to package it in, and where is the best place to put it in store? FoodNavigator-USA caught up with EPIC Provisions co-founder Taylor Collins to get his take on this emerging category (and to ask why he tied the knot with General Mills).]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/nSNCmlxH]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:45.157Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2016/01/20/KRAVE-founder-unveils-plans-for-Sonoma-Brands-at-the-fancy-food-show/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[KRAVE founder on his incubation plans: 'The hardest million to make is the first million']]></video:title>
      <video:description><![CDATA[KRAVE Jerky founder Jon Sebastiani - who sold his business to Hershey last year – has already identified some entrepreneurs he hopes to mentor – and fund – as part of his new incubator, Sonoma Brands.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LPcUm4nP]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:26.427Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/12/23/FOOD-VISION-USA-The-highlights/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[FOOD VISION USA: The highlights!]]></video:title>
      <video:description><![CDATA[If you didn't make it to Chicago in October for FoodNavigator-USA's inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional needs on a manned mission to Mars to the challenges facing small food brands trying to raise capital. Here's a glimpse of what you missed!]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/qcZ8NF8t]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:15.364Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/12/23/Race-to-use-only-cage-free-eggs-could-create-supply-challenge/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Race to use only cage-free eggs could create supply challenge, predicts exec from the happy egg co.]]></video:title>
      <video:description><![CDATA[As the race for manufacturers and restaurants to switch to 100% cage-free eggs in the US gains momentum, the speed of the transition could create short-term supply challenges for manufacturers and long-term opportunities for existing specialty egg providers, predicts a top executive at the happy egg co., which sells “true free range” eggs. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/AcLU7rko]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:50.552Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/12/17/Back-to-Nature-Foods-Co.-repositions-SnackWell-s-as-a-free-from-line/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Back to Nature Foods Co. repositions SnackWell’s as a “free-from” line]]></video:title>
      <video:description><![CDATA[Back to Nature Foods Co.’s revitalization of the recently acquired iconic SnackWell’s brand is an example of how established companies can refresh aging brands that are struggling to better compete with new products from disruptive startups.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/NdHaUVtK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:13.04Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/11/20/5-strategies-to-drive-initial-trial-from-startup-Element-Shrub/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[5 strategies to drive initial trial, create a new category from startup Element [Shrub]]]></video:title>
      <video:description><![CDATA[Transparent advertising is essential for reaching modern consumers, but as the maker of Element [Shrub] discovered – knowing which facts to emphasize first is key to driving initial trial. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/B9dFviO3]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:15.192Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/11/18/Evolution-key-to-survival-in-food-market-Momme-Meals-exec-says/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Continual evolution is key to survival in competitive food market, Momme Meals exec says]]></video:title>
      <video:description><![CDATA[To make it in the highly competitive food and beverage segment, startups need to listen to consumers and evolve to meet changing demands – even if that means letting go of their “baby,” says the founder of Momme Meals. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Is7wkA5t]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:49.919Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/11/17/Whipstitch-Capital-talks-food-investment-at-Food-Vision-USA/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Whipstitch Capital: All of the large CPG companies are trying to figure out how to run venture and incubation programs]]></video:title>
      <video:description><![CDATA[General Mills coughed up a cool $820m to buy Annie’s last year. But it has also signaled its intention to invest in brands at an earlier stage in their development via its 301 Inc venturing arm and a recent tie up with equity crowdfunding site CircleUp. So will other big CPG brands follow its lead?]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/RoSr4az8]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:15.519Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/11/17/Union-Kitchen-offers-more-than-a-kitchen-it-offers-community-outreach/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Union Kitchen offers more than a shared kitchen, it offers community & outreach]]></video:title>
      <video:description><![CDATA[Launching a new food or beverage company requires a lot of passion, but it also requires a business plan, regulatory knowledge, access to equipment, distribution and exposure – which is a lot for any startup to fully grasp out of the gate. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/PO6Y792q]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:50.195Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/11/16/Why-is-trade-spending-becoming-less-and-less-effective/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Promotional blues: Why is trade spending becoming less and less effective?]]></video:title>
      <video:description><![CDATA[With volumes flat or declining in many CPG categories, and dollar growth coming primarily from price increases, manufacturers are increasingly relying on promotions to drive engagement, but find they are becoming less and less effective, according to a new report* from Chicago-based market researcher IRI.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/vShsnEt5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Brands &amp; manufacturers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:38:17.587Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/11/13/On-offline-retail-channels-offer-startups-different-paths-to-success/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[On- and offline retail channels offer startups different paths to success, NatureBox CEO says]]></video:title>
      <video:description><![CDATA[Online retail of food and beverage may be small now, but it is slowly gaining traction in the US – providing start-ups struggling to get their foot in the door another option for reaching consumers, according to the CEO of online subscription snack service NatureBox.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/xViecveC]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:52.468Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/11/03/New-products-from-Ready-Pac-tap-four-macro-trends-influencing-shoppers/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[New products from Ready Pac tap into four macro trends influencing shoppers]]></video:title>
      <video:description><![CDATA[Americans increasingly want fresh, healthy food, but they don’t always have the extra time it takes to plan and prepare those ingredients – creating a white space in the market for enterprising manufacturers. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/yCq6MFEz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:52.421Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/10/23/Protein-could-give-endurance-athletes-an-extra-edge-says-Arla-Foods/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Protein could give products for endurance athletes an extra edge, says Arla Foods Ingredients]]></video:title>
      <video:description><![CDATA[A new fast absorbing protein from Arla Foods Ingredients could help crack open the endurance sports sector, which has significant potential for growth but until now has been largely dominated by sports drinks with only carbohydrates and electrolytes. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/igbx0qpO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:23:29.745Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/10/19/GOED-exec-on-national-campaigns-health-claims-and-El-Nino/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[GOED exec on national campaigns, health claims, and El Niño]]></video:title>
      <video:description><![CDATA[A positive decision from the FDA on a qualified health claim for omega-3s and blood pressure would be “further justification that EPA and DHA are good for your heart”, says Adam Ismail, Executive Director of GOED.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GTJCb0ik]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Labeling, marketing &amp; advertising</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:33:08.141Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/10/19/Cost-stability-blending-capabilities-bode-well-for-pea-protein-supplier-says/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Cost stability, blending capabilities bode well for pea protein, supplier says]]></video:title>
      <video:description><![CDATA[Blending is the way forward for plant based proteins in sports nutrition and their price stability can help manufacturers, says World Food Processing president Tyler Lorenzen.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/MQD749ZQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:33:13.255Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/10/16/Transparency-only-way-to-communicate-EverSweet-s-benefits-Cargill-says/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Transparency only way to communicate EverSweet's benefits, Cargill says]]></video:title>
      <video:description><![CDATA[Cargill conquered the technical challenges of bringing a fermented Reb D/Reb M stevia ingredient to market. Clearing the consumer acceptance hurdle was best handled by being as transparent as possible about the ingredient, a company executive said.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/73cVgUfD]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:39.519Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/10/16/IPA-chief-Regulators-are-starting-to-turn-the-corner-on-probiotics/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[IPA chief: "Regulators are starting to turn the corner on probiotics"]]></video:title>
      <video:description><![CDATA[A new-look International Probiotics Association is creating dialogue with key regulators around the world, and the regulators are starting to turn the corner on how they regulate the friendly bugs, says the association’s executive director.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/566v6XyY]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Regulation</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:23:28.579Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/10/02/Uncle-Matt-s-Organic-restore-OJ-s-status-with-functional-ingredients/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Uncle Matt’s Organic seeks to restore orange juice’s status with functional ingredients]]></video:title>
      <video:description><![CDATA[Once a breakfast staple in most American homes, orange juice has fallen out of favor in recent years as consumers try to cut carbs, calories and sugar. But premium juice maker Uncle Matt’s Organic is hoping to return the beverage to its former glory with innovative blends that have value-added ingredients that boost benefits and help cut calories and sugar. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/wpEYiuK7]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:19.207Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/10/01/Mediterra-expands-its-savory-bar-portfolio-welcomes-competitors/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Mediterra expands its savory bar portfolio, welcomes competitors to the nascent category]]></video:title>
      <video:description><![CDATA[For years the nutrition bar category was mostly limited to sweet flavors, but now that is changing, thanks in part to Mediterra – a pioneer in making savory snack bars. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/dKmjDeAp]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:19.165Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/09/30/Increased-innovation-needed-to-further-drive-tea-sales-in-the-US/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Increased innovation needed to further drive tea sales in the US]]></video:title>
      <video:description><![CDATA[Sales of tea in the US are booming, but the industry still faces tough competition and must continue to innovate to capture a larger “share of throat,” according to Peter Goggi, president of the Tea Council of the USA. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/2yYluq2P]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:24.986Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/09/29/More-Americans-are-reaching-for-green-tea-consumer-survey-reveals/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[More Americans are reaching for green tea, consumer survey reveals]]></video:title>
      <video:description><![CDATA[America may be a nation of black tea drinkers, but increasingly they are reaching for green tea for its health benefits, rich cultural experience and diverse flavor profile, according to a research by the Tea Council of the USA. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/7D56MkV2]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:59.025Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/09/24/OTA-aims-to-align-organic-supply-demand-farming-profitability-by-2030/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[OTA aims to align supply, demand and farming profitability of organic by 2030]]></video:title>
      <video:description><![CDATA[Sales of organic are skyrocketing in the U.S. with demand often outstripping supply, but the Organic Trade Association has a plan to bring into balance by 2030 the market growth, acreage growth and farming profitability of organic. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/TA8TK6LN]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:56.138Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/08/25/Pizza-makers-should-re-think-marketing-formulation-to-appeal-to-women/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Pizza makers should re-think marketing, formulation to appeal to health-conscious women, study finds]]></video:title>
      <video:description><![CDATA[The cliché of pizza lovers as beer-pong playing frat boys or men sharing a slice while watching sports is all wrong – and as a result, so are many manufacturers’ marketing and formulation strategies, according to recent research. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/pbIdseyq]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:51.016Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/08/06/Califia-Farms-new-products-packs-help-drive-nondairy-category-growth/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Califia Farms’ new products, packaging help drive non-dairy category growth, CEO says]]></video:title>
      <video:description><![CDATA[Sales of nondairy milk in the U.S. have almost doubled from 2009 to 2014 and now account for 20% of the $24 billion dairy case market, according to recent research from Mintel. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/hRS8WEUk]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:59.844Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/08/04/Health-benefits-convenient-format-drive-sales-of-Matcha-green-tea/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Health benefits, convenient format drive sales of Matcha green tea]]></video:title>
      <video:description><![CDATA[Matcha tea, known for its vibrant green hue, is hitting its stride in the U.S. where household penetration is currently low but sales are climbing double-digit year-over-year – representing significant consumer interest and growth potential, according to recent research.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/EF1vf6Ct]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:01.844Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/08/03/tiny-plants-with-huge-potential-introducing-lentein-plus-and-mankai/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Tiny plants with huge potential: Introducing two new players to the plant-based protein market]]></video:title>
      <video:description><![CDATA[Two firms that generated a lot of buzz at the IFT show this year were Parabel and Hinoman, which are both selling brand new nutrient-packed ingredients from tiny aquatic plants. But do they have what it takes to give more established players in the plant-based protein category a run for their money?]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6le6z4zg]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:23:24.579Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/07/29/Supermarket-guru-Phil-Lempert-explains-semi-homemade/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Supermarkets have an unbelievable opportunity to build on the semi-homemade category, says guru]]></video:title>
      <video:description><![CDATA[The growing semi-homemade category offers an ‘unbelievable opportunity’ for retailers, as Millennials want to feel like they’re making dishes themselves.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mktT2148]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:49.869Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/07/27/Solazyme-spills-the-beans-on-its-gamechanging-algal-oil-at-IFT-2015/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Solazyme makes algae oil to order: ‘We take a normal crop cycle and compress that into three days’]]></video:title>
      <video:description><![CDATA[There are lots of pretty cool things about algae oil, from its clean flavor and stability to its striking nutritional profile (unprecedented levels of healthy monounsaturated fat, low saturates and zero trans-fat). But one factor that really sets it apart is the way it’s made.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/WpSUwRvz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:37:14.626Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/07/15/More-players-are-entering-the-drinkable-soup-category/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[More players are entering the drinkable soup category, which one says is the next big thing]]></video:title>
      <video:description><![CDATA[The founder of Tio Gazpacho, a front runner in the drinkable soup segment, welcomes to the nascent category several newcomers that he hopes will help validate the new food concept and build consumer interest.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/f6uqfgLt]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:49.882Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/07/13/Subscription-snack-boxes-cost-effective-alternative-to-demonstrations/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Subscription snack boxes are a cost-effective alternative to in-store demonstrations]]></video:title>
      <video:description><![CDATA[Subscription snack boxes can be a cost effective alternative to in-store demonstrations, which often are viewed as a golden standard for driving initial product trial and gathering consumer feedback.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/cjwouiOg]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:50.73Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/07/10/Simply-Gum-offers-all-natural-high-end-alternative-to-conventional-gum/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Simply Gum offers all-natural, high-end alternative to conventional products]]></video:title>
      <video:description><![CDATA[New York-based start-up Simply Gum offers consumers an elegant, all natural alternative to conventional chewing gums, many of which the company founder says include plastic and other synthetic ingredients.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/9iSSwCUB]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:22.545Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/07/07/New-formats-help-make-broccoli-more-snackable/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[New formats help make broccoli more snackable]]></video:title>
      <video:description><![CDATA[Broccoli is one of the stereo-typically most hated vegetables from childhood, but now it is emerging as one of the hottest trends in snacking with new formats that promise to be kid- and adult-friendly.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/hG5G95Dk]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:25.202Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/07/01/Do-grains-really-make-you-sick-Whole-Grain-Summit-highlights/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Selling complex carbs in a post Grain Brain world: Do grains really make us fat and sick?]]></video:title>
      <video:description><![CDATA[Grains, according to the author of best-selling book Grain Brain, are “silent killers”. Not only are they making us fat, says Dr David Perlmutter, “but even healthy ones like whole grains can cause dementia, ADHD, anxiety, chronic headaches, depression, and much more...” But is there any truth behind these assertions, and if not, what can the grain chain do to fight back?]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6FfetU9Q]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:47.511Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/06/29/Traditional-foods-dominate-Fourth-of-July-menus/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Traditional foods dominate Fourth of July menus]]></video:title>
      <video:description><![CDATA[Americans may increasingly seek bold new flavors and adventurous or exotic food for everyday cooking, but this Fourth of July most will turn to time-honored, traditional dishes and big name brands to help them celebrate, market research predicts. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/2KKmYjB6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Bakery</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:30.494Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/06/05/FOOD-VISION-USA-Which-food-companies-are-driving-innovation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[FOOD VISION USA: Which food & beverage companies are really driving innovation?]]></video:title>
      <video:description><![CDATA[According to Nielsen data, 85% of new consumer packaged goods fail within two years, and big firms are no better - and often far worse - at picking winners than smaller ones, despite their deep pockets.  ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/tvvOrlu5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Startups &amp; entrepreneurs</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:47.234Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/03/27/Organic-check-off-could-bring-farmers-into-fold-clarify-claims/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[An organic check off campaign could bring more farmers into the fold, clarify claims, OTA says]]></video:title>
      <video:description><![CDATA[Demand for organic in the U.S. is soaring with more than 80% of families buying some organic products, pushing sales up to an expected $40 billion last year, according to the Organic Trade Association.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/f1rv5Ab1]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:35:48.484Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/03/20/Expo-West-video-Popcorn-has-totally-reinvented-itself/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Caught on camera at Expo West: Popcorn was a mature category and it’s totally reinvented itself]]></video:title>
      <video:description><![CDATA[Ready-to-eat popcorn sales surged 60% to $750m between 2012 and 2014, while microwave popcorn sales dropped 8% to $830m, so what lessons can we learn from all this?    ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/VIvW8Q2M]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:16.009Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/03/18/One-out-of-13-children-has-food-allergies-Enjoy-Life-Foods/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Enjoy Life Foods at Expo West: One out of 13 children in North America has food allergies]]></video:title>
      <video:description><![CDATA[One out of 13 children in North America has food allergies today compared with one in 50 in 1990, and in the next couple of years, it’s going to be about one in 10, according to allergen-friendly foods brand Enjoy Life Foods.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Gi1tXYWI]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:12.755Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/03/17/Beyond-Meat-a-meat-free-solution-for-dinner-every-night-of-the-week/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Beyond Meat: ‘We want to provide a solution for dinner every night of the week…’]]></video:title>
      <video:description><![CDATA[Beyond Meat - the California-based firm that claims to have unlocked the secret to making ‘near-perfect’ replicas of meat from plants – says its latest innovation, the ‘Beast Burger’, has been a hit straight out of the blocks.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/qXlOvNVZ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:04.989Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/03/12/Plant-waters-at-Expo-West-from-maple-water-to-artichoke-water/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Plant waters take center stage at Expo West, but can they emulate coconut water's meteoric success?]]></video:title>
      <video:description><![CDATA[FoodNavigator-USA editor Elaine Watson talked to three players in the emerging 'plant waters' category at the 2015 Natural Products Expo West trade show to find out whether they have what it takes to claw back some shelf space from coconut water in the chiller.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/OicuZeGl]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:36:14.675Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/02/18/What-are-consumers-looking-for-from-their-snacks-today/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[What are consumers looking for from their snacks today?]]></video:title>
      <video:description><![CDATA[What's hot in snacks? Insects? Chia? Chickpeas? And how difficult is it to get a new snack to market?]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/gJEdOTda]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Labeling, marketing &amp; advertising</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:35:44.318Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/02/12/NAMI-s-Barry-Carpenter-speaks-from-IPPE/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[NAMI's Barry Carpenter speaks from IPPE]]></video:title>
      <video:description><![CDATA[Country of origin labelling and Transatlantic Trade and Investment Partnership (TTIP) negotiations were top of the bill at this year’s International Production and Processing Expo (IPPE). The show attracted over 30,000 delegates from 124 countries and GlobalMeatNews spoke to president of the North American Meat Institute (NAMI), Barry Carpenter, about the impact the initiatives were having on the American meat industry.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/BWWU9G11]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Meat</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:35:31.46Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2015/01/19/Video-highlights-from-the-Winter-Fancy-Food-Show-2015/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Caught on camera! Highlights from the Winter Fancy Food Show]]></video:title>
      <video:description><![CDATA[With buyers from Whole Foods, Kroger, KeHE, Compass Group, Dean & DeLuca and hundreds of other retailers and foodservice chains walking the floor looking for innovative new products, the Winter Fancy Food Show has helped to launch scores of high-profile food & beverage brands from Pop Chips to Honest Tea. FoodNavigator-USA editor Elaine Watson chewed the fat with some visitors and exhibitors.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/iV9LMGWX]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:35:25.711Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/10/16/Cargill-highlights-cavity-fighting-effect-of-Zerose-erythritol-at-SupplySide-West-trade-show/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Cargill highlights cavity-fighting effect of Zerose erythritol at SupplySide West trade show]]></video:title>
      <video:description><![CDATA[Research by Cargill shows its Zerose brand erythritol does more than just cut calories;  it can help prevent cavities, too.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Xwik0u1N]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:37.494Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/10/15/We-think-the-campaign-will-definitely-have-an-effect-GOED-on-positive-messaging-to-change-omega-3-conversation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[‘We think the campaign will definitely have an effect’: GOED on ‘positive messaging’ to change omega-3 conversation]]></video:title>
      <video:description><![CDATA[The Global Organization for EPA and DHA Omega-3s’ campaign to promote positive messages about omega-3s has finally launched, but more funds needs to be raised to allow a national roll-out, said GOED’s Adam Ismail.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/IUELiJYQ]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:34.483Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/10/15/Bamboo-fiber-protein-beverages-and-gummies-Hydrocolloid-expert-talks-innovative-delivery-systems/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Bamboo fiber, protein beverages, and gummies: Hydrocolloid expert talks innovative delivery systems]]></video:title>
      <video:description><![CDATA[Beverages continue to be one of the hot beds for innovation when it comes to nutrient fortification, with insoluble fiber, nutritional oils, and (of course) protein all catching the eye.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/z9yTNUxm]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Beverage</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:30.34Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/10/14/The-big-opportunity-over-the-next-decade-Offering-a-multi-pronged-approach-to-take-consumers-to-a-greater-level-of-optimal-health/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[The big opportunity over the next decade? Offering a multi-pronged approach to take consumers to a greater level of optimal health]]></video:title>
      <video:description><![CDATA[Consumers are looking for individual and integrated strategies to optimize their health and wellness, but no company has yet put all the pieces together, says BrandHive’s Jeff Hilton.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/BvxGjGd6]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>R&amp;D</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:34.482Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/07/17/Consumers-say-it-s-natural-if-it-comes-from-a-plant-PureCircle/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Consumers say it’s natural if it comes from a plant: PureCircle]]></video:title>
      <video:description><![CDATA[Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing incidence of “all natural” and related terms on product labels. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mmhUNRnb]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:34:55.453Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/07/09/RIBUS-consumers-avoiding-chem-lab-ingredients-GMOs-the-biggest-agro-development-since-the-tractor/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[RIBUS: consumers avoiding 'chem lab' ingredients; GMOs the biggest agro development since the tractor]]></video:title>
      <video:description><![CDATA[During the IFT 2014 show in New Orleans, FoodNavigator-USA caught up with RIBUS Inc. CEO Steve Peirce for an update on its all-natural and organic rice-based ingredients and the sustainability of rice in a world that faces staggering levels of food waste. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/PL5bu7vd]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:34:53.353Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/07/01/Sports-nutrition-products-for-women-are-a-huge-area-of-growth-Marketing-guru/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Sports nutrition products for women are a huge area of growth: Marketing guru]]></video:title>
      <video:description><![CDATA[Women, protein blends, and the ‘anti-wasting’ market are all areas of significant opportunity in sports nutrition, says Jeff Hilton, co-founder and CMO of BrandHive.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4xS1J8bM]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:30.456Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/06/30/Partially-hydrogenated-oils-We-have-all-the-tools-to-replace-them-now-says-Dow/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Partially hydrogenated oils? We have all the tools to replace them now, says Dow]]></video:title>
      <video:description><![CDATA[A lot of food manufacturers are not happy with FDA proposals to revoke the GRAS status of partially hydrogenated oils (PHOs). Meanwhile, the soybean industry is urging the agency to hold off until larger quantities of new high oleic soybean oil are available. But what do the canola oil experts think?]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/j7qhVXhK]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:34:34.597Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/06/26/World-Meat-Congress-an-overview/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[World Meat Congress - an overview]]></video:title>
      <video:description><![CDATA[GlobalMeatNews travelled to Beijing, China for the 20th annual World Meat Congress, which took place from 14-16 June 2014. In this video we give you an overview of the event, as well as an exclusive interview with Canadian agriculture minister, Gerry Ritz.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/brT4pjly]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Meat</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:34:30.192Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2014/05/02/Food-brands-and-social-media-Personalities-are-needed-for-success/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Food brands need personalities on Twitter, Facebook and Instagram: Do you have one?]]></video:title>
      <video:description><![CDATA[Food companies need to develop online personalities to successfully connect with savvy consumers who expect a human connection, according to nutritionist and social media guru Jenny Westerkamp.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/CS1AtcW5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:23:04.161Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/08/12/Want-to-go-green-Here-s-a-way-to-figure-out-what-it-s-worth/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Want to go green?  Here's a way to figure out what it's worth]]></video:title>
      <video:description><![CDATA[Going green and taking on sustainability initiatives sometimes can be a hard sell to tight fisted financial executives. Cargill marketing manager Jennifer McLenighan tells how the company's new assessment tool can make the pitch easier.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/DWPq0dc5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:32:06.528Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/08/09/Attorney-on-natural-claims-and-GMO-lawsuits/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Attorney: ‘You can’t keep getting sued over label claims that don’t have a substantive bearing on the food’]]></video:title>
      <video:description><![CDATA[Will the FDA put us all out of our misery and make a decision asap on whether GMOs belong in foods marketed as ‘natural’, as judges handling class action lawsuits over this issue are hoping?]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6k4ejHwM]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:31:59.646Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/08/08/Advocate-People-get-ready-there-s-a-non-GMO-train-a-comin/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Advocate:  People get ready, there's a non GMO train a comin']]></video:title>
      <video:description><![CDATA[Ken Roseboro, publisher of the Organic & Non GMO Report, thinks an unstoppable tide is building in favor of mandatory GMO labeling of foods.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mUQrPCts]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:31:49.05Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/08/07/Peas-porridge-hot-peas-porridge-whole-The-case-against-protein-fractionation/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Peas porridge hot, peas porridge whole: The case against protein fractionation]]></video:title>
      <video:description><![CDATA[Pulse expert Margaret Hughes says splitting whole foods, such as peas and other pulses, into fractionated ingredients isn't always the way to go.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/4Rn9ipcV]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:32:04.121Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/08/07/Trigger-for-review-of-GE-animals-should-be-the-novelty-of-the-introduced-traits-not-the-process-that-creates-them-says-biotech-expert/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Trigger for review of GE animals should be the novelty of the introduced traits, not the process that creates them, says biotech expert]]></video:title>
      <video:description><![CDATA[The media frenzy surrounding AquaBounty’s GE salmon and the accompanying ‘Frankenfish’ headlines obscure the fact that it is "just a fast-growing fish”, according to one animal biotechnology specialist.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/oA7X6imy]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:32:14.861Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/08/06/Dr-Chassy-on-GMOs-None-of-the-plants-we-eat-today-exist-in-nature/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Dr Chassy: ‘None of the animals and plants we eat today exist ‘in nature’, they have all been extensively genetically modified’]]></video:title>
      <video:description><![CDATA[What precedent might it set if firms are forced to label foods made using new technologies, even if the end product does not differ in any meaningful way from foods developed by ‘traditional’ methods?]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/GP2dQYbn]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:32:09.614Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/08/05/Plant-geneticist-on-GMOs-Food-s-an-emotional-issue-and-people-need-to-be-better-informed/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Plant geneticist on GMOs: 'Food's an emotional issue, and people need to be better informed']]></video:title>
      <video:description><![CDATA[If you plot them both on a graph, the rise in diagnosed cases of autism correlates closely with the rise in sales of organic foods. So do organic foods cause autism? Of course not.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/0tnBgJFu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:32:07.459Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/08/02/Think-your-food-isn-t-aimed-at-kids-Think-again/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Think your food isn't aimed at kids? Think again]]></video:title>
      <video:description><![CDATA[New research from Cargill shows that when parents are making purchase decisions, they don't view food categories as narrowly as a food manufacturer might.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/m1AIRar5]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:31:53.436Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/08/01/Functional-teas-are-a-real-driver-for-Boomers-Marketing-guru/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Functional teas are a real driver for Boomers: Marketing guru]]></video:title>
      <video:description><![CDATA[Success with Boomers – people born from 1946 to 1964 – is dependent on tapping into what they know, with functional teas a particularly hot driver, says marketing guru Jeff Hilton.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/45Pg0OMT]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Beverage</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:31:51.145Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/07/31/BI-Chief-I-don-t-think-we-ll-see-government-mandated-GMO-labeling-It-s-a-marketing-issue/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[BI Chief: I don’t think we’ll see government mandated GMO labeling; It’s a marketing issue.]]></video:title>
      <video:description><![CDATA[From California to Washington, and from Connecticut to Vermont, initiatives to label the presence of ingredients derived from genetically modified foods are dominating headlines. Despite this, the CEO of BI Nutraceuticals doesn’t think we’ll see government mandated GMO labeling.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/peDY5gV0]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:19.912Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/07/30/Burcon-COO-Pea-protein-is-very-hot-right-now/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Burcon COO: Pea protein is very hot right now]]></video:title>
      <video:description><![CDATA[The global protein market is ‘fantastic’ and driven by awareness, says the President and COO of Burcon Nutrascience, with pea protein ‘very hot right now’.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/6cxqcVpt]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:31:46.941Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/07/24/RiceBran-Technologies-taps-into-plant-based-protein-craze-at-IFT-2013/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[IFT 2013: RiceBran Technologies taps into plant-based protein craze... 'There’s a huge protein gap, and we’re going to help fill it’]]></video:title>
      <video:description><![CDATA[Plant-based proteins were a hot topic at the IFT show this year, whether from algae, pea, rice, soy or other plant-based sources. One firm making waves in this market is RiceBran Technologies, which caught up with FoodNavigator-USA at our booth to talk about rice bran proteins. ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/Zk1lFoST]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:31:49.453Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/07/11/HARTBEAT-VISTA-VIDEO-What-is-the-size-of-the-food-and-beverage-prize-in-drug-stores/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[HARTBEAT VISTA VIDEO: What is the size of the food and beverage prize in drug stores?]]></video:title>
      <video:description><![CDATA[Many drugstore chains are significantly increasing their food and beverage offerings, but what products work best, and how can manufacturers cash in? ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/MMutFEdz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>People</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:32:14.394Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/05/20/GMO-ingredients-can-form-part-of-Omega-3-supply-picture-GOED-chief-says/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[GMO ingredients can form part of Omega-3 supply picture, GOED chief says]]></video:title>
      <video:description><![CDATA[Genetic modification of oil seed crops will form an important part of the future omega-3s supply picture, according to Adam Ismail, executive director of the Global Organization of EPA and DHA Omega-3s (GOED). ]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/8hypNR0f]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Suppliers</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:22:40.504Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2013/02/06/Challenges-facing-the-US-meat-sector/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Challenges facing the US meat sector]]></video:title>
      <video:description><![CDATA[Patrick Boyle, CEO of the American Meat Institute, discusses some of the challenges facing the AMI's members in the US.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/LrvlC808]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Meat</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:31:17.577Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2012/11/20/Mood-elevating-plant-extract-could-be-a-blockbuster-predicts-PLT/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA['You can feel the difference in half an hour...' PLT on why Zembrin could be a blockbuster]]></video:title>
      <video:description><![CDATA[One of the most interesting new product launches at Supply Side West last week was stress-buster Zembrin, the first patented, standardized and clinically studied extract of Sceletium tortuosum, a succulent plant known by the San people of South Africa as ‘Kanna’.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/W2l1T4kO]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Healthy foods</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:15.931Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2012/11/19/Tate-Lyle-on-monk-fruit-Consumers-intuitively-understand-that-sweetness-that-comes-from-fruit-is-natural/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Tate & Lyle on monk fruit: 'Consumers intuitively understand that sweetness that comes from fruit is natural']]></video:title>
      <video:description><![CDATA[While stevia has attracted more publicity, monk fruit has just as much potential in the natural sweeteners market, argues Tate & Lyle.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/iGs12nPu]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:30:45.663Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2012/11/15/Sourcing-non-GMO-Prop-37-supporters-have-lost-the-battle-but-may-ultimately-win-the-war-predicts-The-Scoular-Company/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Sourcing non-GMO: Prop 37 supporters have lost the battle, but may ultimately win the war, predicts The Scoular Company]]></video:title>
      <video:description><![CDATA[Despite the ‘NO’ vote on Prop 37, the momentum behind sourcing non-GMO ingredients remains as strong as ever, with non-GMO Project verified sales up 66% and a new class action lawsuit against a major food brand over ‘all-natural’ claims on products containing genetically engineered ingredients being filed almost every week.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/3F8BGJqz]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:17.933Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2012/11/13/Is-it-too-risky-to-market-foods-containing-GMOs-as-all-natural/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Is it too risky to market foods containing GMOs as 'all-natural'?]]></video:title>
      <video:description><![CDATA[Consumers, market researchers tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators have not had much of a stab at defining ‘natural’ either, says Justin Prochnow, an attorney in the Denver office of law firm Greenberg Traurig.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/8BZLh3fM]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Trends</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:20.328Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2012/11/09/Mintel-growth-in-older-consumers-must-force-packaging-rethink/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Mintel: growth in older consumers must force packaging rethink]]></video:title>
      <video:description><![CDATA[Food and drink manufacturers need to think harder about how to design and market packaging for older consumers, according to Benjamin Punchard, senior packaging analyst at Mintel.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/8GSeHN7G]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:30:25.186Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2012/08/07/Flood-of-stevia-products-to-arrive-soon-SGF-s-VP-of-science/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Flood of stevia products to arrive soon: SGF's VP of science]]></video:title>
      <video:description><![CDATA[A flood of stevia-containing products will arrive over the next 12 months, with beverages leading the way, says Mel Jackson, VP of science for Sweet Green Fields.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/mXbQxHh3]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2026-02-18T05:32:07.745Z</lastmod>
  </url>
  <url>
    <loc>https://www.foodnavigator-usa.com/Article/2012/07/25/Chinese-suppliers-merit-demonization-but-progress-is-being-made-says-BI-chief/</loc>
    <video:video>
      <video:thumbnail_loc>https://www.foodnavigator-usa.com/pf/resources/images/logos/websites/food-navigator-usa/video-thumbnail.jpg?d=129</video:thumbnail_loc>
      <video:title><![CDATA[Chinese suppliers merit demonization but progress is being made, says BI chief]]></video:title>
      <video:description><![CDATA[The credibility question over ingredients sourced from China are ‘well earned’, says George Pontiakos, president and CEO of BI Nutraceuticals, but the US FDA is doing a great job on bringing standards up to speed.]]></video:description>
      <video:player_loc><![CDATA[https://cdn.jwplayer.com/previews/tB65BkUL]]></video:player_loc>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Markets</video:tag>
    </video:video>
    <lastmod>2024-11-04T15:30:33.144Z</lastmod>
  </url>
</urlset>