Ab Inbev

EverGrain creates sports nutrition offerings with beer leftovers

EverGrain creates sports nutrition offerings with beer leftovers

By Danielle Masterson

AB InBev’s sustainable ingredient business, EverGrain, said it’s poised to disrupt the performance beverage category this year with the launch of two products that use EverPro, a barley protein made from upcycled brewer’s spent grain.

Apple of AB InBev’s eye: Stella Cidre set for US launch

£62m UK brand set for Stateside rollout

Apple of AB InBev’s eye: Stella Cidre set for US launch

By Ben BOUCKLEY

AB InBev CEO Carlos de Brito has revealed that the world’s biggest brewer will launch UK cider sales sensation Stella Cidre in the US within the next few weeks.

Picture Copyright: Ryan Moomey/Flickr

Budweiser takes Black Crown…to US drinkers

By Ben BOUCKLEY

AB InBev plans to breathe new life into Budweiser by releasing a stronger version of the beer in 2013, which it claims will offer US drinkers a more distinct flavor and taste.

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