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Diamonds Foods saw market share losses for brands such as Kettle Chips

Diamond posts Q1 loss after walnut scandal

By Oliver Nieburg

Kettle Chips maker Diamond Foods has recorded a $10.7m loss in the first quarter of 2013 after incurring expenses for an investigation into improper payments to walnut growers.

Choice of a new generation? It’s not Pepsi…

Choice of a new generation? It’s not Pepsi…

By Caroline Scott-Thomas

Oatmeal brand Better Oats has taken on Pepsi Cola’s old tagline “Choice of a New Generation”, after PepsiCo opted to let its rights to the slogan expire six years ago.

Repetitive sounds could hold secret of successful brands

Repetitive sounds could hold secret of successful brands

By Caroline Scott-Thomas

Hearing repetitive brand names like Coca-Cola, Hubba Bubba and Tostitos may elicit positive feelings and increase consumers’ intention to purchase, suggests a new study published in the Journal of Marketing.

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