While it might not be able to sustain its early “meteoric” growth rates, the energy shots market still has significant growth potential and can potentially target a far wider audience than energy drinks, market researchers have predicted.
Confectioners will probably get away with increasing prices on chocolate bars without significantly denting demand because they are generally low ticket items bought as treats in an area with high brand loyalty, analysts have predicted.
While branded beverages continue to dominate the US drinks industry, private label manufacturers are now catering for more health focused product segments such as juices and waters, according to a new report.
High costs and market maturity make food starches a tough
proposition, says analyst, but there are some clear opportunities
since starch is critical in creating diet products with appealing
taste and texture.