Cerebelly has received The Clean Label Project Purity Award -- which independently test products for over 400 contaminants including heavy metals, chemicals, plastics, pesticides, and other toxins -- for its full line of shelf-stable pureed baby food...
Headlines about 'toxins' in baby food are the ultimate PR nightmare, but how do we assess if the levels of heavy metals highlighted in a recent congressional committee report are "dangerously high” in the absence of federally mandated...
Baby food brands have defended their procurement and testing protocols after a congressional report highlighted the presence of heavy metals in their wares. The report – which will likely prompt lawsuits, predict attorneys - underlines the need for the...
Despite parents' best efforts and new products coming to the market promising critical nutrients from vegetables, the fact remains that the vast majority of children are simply not eating enough vegetables. This reality is the primary motivating...
Leading Canadian organic baby food brand Baby Gourmet is eager to expand its manufacturing capacity and bring its organic meals and snacks for babies and toddlers into the US after joining Hero Group’s “goodness of nature” portfolio, which also includes...
With today’s launch of a trio of toddler purees with bone broth, emerging children’s food brand Serenity Kids not only expands its reach beyond baby food pouches, but its founders say they hope to further boost the brand’s already fast-rising position...
The Dietary Guidelines Advisory Committee’s recent recommendations that children under 2 years avoid all added sugar to ensure they consume the nutrients they need without excessive caloric intake may not go far enough to drive a significant change in...
Dreams of a startup taking off like a rocket ship with broad distribution, strong sales and widespread brand recognition can quickly become a nightmare if entrepreneurs don’t first have in place effective strategies for hiring, financial management and...
With last Friday’s launch of the first-of-its-kind, single-material baby food pouch, Gerber is one step closer to its ambitious goal to make 100% of its packaging recyclable or reusable by 2025 without compromising the convenience and safety that parents...
Baby foods that mask the taste of vegetables may be doing children a disservice in the long run who never learn to like the taste of broccoli, spinach, or brussel sprouts later in childhood and even, adulthood, according to Penn State researchers.
With the launch of a trio of Regenerative & Organic baby food products, Happy Family Organics is directly addressing parents’ fear about what the current climate crisis means for their children as well as more broadly delivering on its mission to...
Baby food made using biodynamic and regenerative agriculture practices is becoming increasingly important to US consumers as parents become more aware, and wary, of things that don't make it onto product labels such as glyphosate residue.
Yumi, an early childhood nutrition and fresh meal delivery company which has grown 10x in the past year, has raised $8m in a funding round led by a who's who of category-disrupting direct-to-consumer brands including Warby Parker, Allbirds, Harry's,...
Based on research from Canadian neurosurgeon Dr Teresa Purzner - best known for her pioneering work with novel approaches to tackle childhood brain cancer – Cerebelly seeks to give babies the key nutrients their growing brains need, exactly when they...
Foregoing purees that mask rather than highlight their vegetable and fruit content, Tiny Organics wants to help raise a generation of kids who recognize and prefer fresh, whole, and savory ingredients.
"With some persistence, very young children will eat salmon and kale," said Dr Erin Quann from Nestlé Nutrition at FoodNavigator-USA’s FOOD FOR KIDS summit last year. "But then we enter the chicken nuggets and French Fries phase...”
Recognizing people increasingly value authenticity and meaningful relationships over material possessions or a façade of perfection, Happy Family Organics unapologetically shows – and prizes – the messy, chaotic process of parenting in a new marketing...
From protein bars for kids, to healthy finger food, nutrient-packed ice pops and a new take on Lunchables, entrants to our 2019 trailblazers challenge are creating innovative new products, brands, and routes to market for healthier options for babies...
Boston-based Little Pickins is targeting an under-developed space in the baby food market with its frozen ready-made and veggie-packed finger foods for toddlers ages 10 months and up.
While many parents eat meat, poultry and fish, the idea of feeding these foods to babies might sound strange to them based on the majority of baby foods currently marketed, but startup Serenity Kids is turning this preconception on its head with its line...
While most responsible baby food brands work with pediatric dietitians to ensure their products meet babies’ nutritional needs, Cerebelly – the brainchild of Canadian neurosurgeon Teresa Purzner, MD, PhD - takes this to the next level with a granular...
In its quest to cater to a new generation of parents, New York-based Little Spoon launched a new line of nutrition Boosters—powder supplements to sprinkle into baby food.
New parents are busy, demanding, and sleep-deprived (cranky). But if you make products that solve problems for them, they’re also far more likely than most consumers to tell other people about your brand, which is the kind of free marketing most start-ups...
Frustrated that efforts to “treat or fix” childhood obesity in the US have fallen short, Sprout Foods is teaming with the Partnership for a Healthier America to try and prevent the problem from occurring by training children from an early age to crave...
The future of baby food – according to some brands at least – is fresh. But which business models make the most sense for new players in this small, but rapidly growing, chilled segment of the market?
Fresh Bellies entered the competitive HPP baby food market in 2015 with its line of savory refrigerated vegetable purees and has expanded its line to crunchy toddler snacks in order to 'age with' its consumer.
New York-based direct to consumer organic babyfood brand Little Spoon has raised $7m in a funding round backed by venture funds Vaultier7 and Kairos, Chobani founding member Kyle O'Brien, Tinder founders Sean Rad and Justin Mateen, Interplay Ventures,...
Once Upon a Farm – a fresh baby, toddler, and kids food brand on a mission to transform the category – has closed a $20m Series B financing round led by CAVU Venture Partners.
If not everyone is convinced of the viability of the direct to consumer (D2C) meal kit delivery business, the economics of the subscription model for baby food are much more appealing, claims Square Baby, one of a new wave of D2C brands targeting babies,...
Busy parents who don’t have time to chop & puree food for their babies and who distrust premade food in jars, pouches or HPP tubs, now have another option that meets them half way: Raised Real offers subscription flash frozen meal kits for children...
The baby food aisle is undergoing a renaissance with new packaging, processing and flavor combinations aimed at presenting better-for-you options that promise to help children grow up healthy – and yet, childhood obesity remains a huge problem in the...
Innovation in the baby food aisle has come in waves. First came jars, then shelf stable pouches, and most recently a new generation of HPP (high pressure processed) refrigerated brands carving out a premium niche in the category. But could freeze-drying...
Despite the sustained popularity of the paleo diet that has spawned an entire industry of packaged products from soup to snacks to decadent desserts, parents who want their children to follow the trend have had to make their own baby food – until now.
Winnipeg-based Johnny and Jennifer Kien went through the hassle of making fresh baby food from scratch when their firstborn came along. The hard work inspired them to start a brand that would make it easier for other parents.
The respective size of the companies inevitably invites ‘David vs Goliath’ analogies, but tiny HPP baby food maker Once Upon a Farm may well prevail in a trademark dispute with CPG giant Abbott Laboratories, according to legal experts.
If retailers were originally querying whether to stock refrigerated baby food, the more progressive players are now more focused on how and where to merchandise it, says Pure Spoon CEO Alyson Eberle, who is gearing up for a rollout at Walmart (350 stores),...
The refrigerated 'cold-pressed' baby food category is growing rapidly - albeit from a tiny base - but there is still time for new players to carve out some distinct territory, say the founders of The Latin Baby, a Florida-based brand targeting...
After carving out a niche in the competitive baby- and toddler food categories with its quinoa-based products, NurturMe is ready to expand its portfolio and reach with new ingredients, products and distribution with the help of a $3.7 million investment...
Target is trialing endcap coolers in the baby food aisle in 65 stores in Los Angeles, Minneapolis and Dallas in partnership with new brand Once Upon a Farm to test consumer demand for refrigerated, HPP (high pressure processed) babyfood.
Parents’ lack of knowledge about how much and what to feed children as they transition from baby food to more solid foods means most toddlers in America eat too much sugar and sodium and not enough whole grains and vegetables, new research reveals.
Dollar sales of Plum Organics surged 44.2% in measured channels* in the past 52 weeks, 3.8 times the average rate of growth for brands in the organic baby food segment, says the company, which has secured a 7.2% share of the $1.6bn US baby food and snacks...
'It’s not the first or the second purchase order that really counts, it’s the third'
It won't happen overnight, but the future of babyfood is in the chiller, predicts one Texas-based entrepreneur pioneering the application of high pressure processing (HPP) in a category she claims is ripe for disruption.
High-pressure-processing (HPP) – which gave birth to the super-premium juice category – will also play a disruptive role in the baby food market in the next five years, predict the founders of Once Upon a Farm, a new baby food brand in a pouch that will...
Beech-Nut Nutrition Company is going above and beyond the legal labeling requirements of ingredients to reassure parents following allegations that other baby food companies’ labeling misleads consumers about the quality and quantities of ingredients...
Fostering children's willingness to try new flavours and foods has clear benefits for the food industry - yet researchers say baby food manufacturers may be inadvertently creating picky eaters.
Baby food producer Beech-Nut is launching a new range of foods to restart the declining ‘tired and dated’ baby food category, with the products co-created with moms, says the company’s CEO.
Plum Organics co founder and CEO Neil Grimmer said the company will stay true to its mission within the Campbell fold, including maintaining its commitment to its values as a B Corporation.
The US state of Maine is a step away from banning the use of food contact material bisphenol-A (BPA) in infant formula cans and baby food jars and lids.
Organic infant formula manufacturer Nature’s One will step-up its efforts to minimise and eliminate the presence of environmental contaminants such as arsenic in its products.
