Food delivery startup Wonder Group’s acquisition of Blue Apron announced this morning puts an end to the meal-kit pioneer’s tumultuous journey as a publicly traded company during which its equity value plummeted dramatically and leadership was forced...
Like other meal kit companies, Hello Fresh saw active customers, number of orders and as a result revenue drop in its second quarter ending June 30, but unlike some competitors – notably Blue Apron – its margins held strong thanks in part to disciplined...
Meal kit pioneer Blue Apron expects to return to profitability by the second quarter of next year after a post-pandemic decline in demand caused its revenue and margins to tumble – pushing it to adopt an “asset-light” model in which it handed off manufacturing...
A decade after Blue Apron pioneered the US meal kit market, more than half of Americans have yet to try the service from any vendor, despite dozens of additional players now in the space – a missed opportunity that the company wants to seize with a new...
While meal kit demand surged during COVID-19, many consumers still aren't sold on the idea of a meal subscription and players in this space should embrace the full potential of e-commerce to become "true online grocery retailers" by providing...
Defying expectations, meal kits continue to hold their own as economies reopen and competition from restaurants, in-person gatherings and travel cut into consumers’ appetite and time for at-home cooking – underscoring an evolution in the category led...
Meal kit company Blue Apron has lost some of its steam in customer retention, losing 21,000 customers in Q2 2021 compared to the same period last year, but says other key performance metrics including average order value and average revenue per customer...
Meal kit brands Hellofresh and Blue Apron have both posted strong Q1, 2021 sales figures this week, with Hellofresh attracting a million new customers during the quarter vs the same period last year, while loss-making rival Blue Apron gained a more modest...
Meal kit co Home Chef – now part of Kroger – is generating “double-digit, near triple-digit growth year on year,” as it has expanded its offering beyond traditional meal kits that may take 45-55 minutes to prepare, to fully cooked prepared meals that...
Blue Apron has posted 10% net revenue growth to $131m in Q2 2020 (vs the same period last year), and 29% growth compared to the previous quarter, benefiting from a massive wave of consumers cooking at home more. But will its customer base stick around...
As Americans staying at home to slow the spread of the coronavirus flock to meal kits, both HelloFresh and Blue Apron saw sales lift near the end of their first quarters, but whether the companies can sustain the increase beyond the pandemic depends on...
Meal kit services such as Blue Apron, HelloFresh and Sun Basket are reporting a sharp increase in demand as consumers stay home and cook, although it's unclear how much of a boost they will get longer-term if household budgets become more constrained...
While Blue Apron lost less money in 2019 (-$61m) than it did in 2018 (-$122m) and some customer metrics are improving, bosses at the meal kit co have conceded that they can’t execute a turnaround strategy without raising more capital, and are looking...
Blue Apron has added more flexibility to its meal kit plans with the introduction of a meal prep offering, which provides consumers with eight servings of food for an entire week, all made in one prep session.
Meal kit brand Blue Apron posted another sharp decline in revenues and customer numbers in the third quarter but insists that its strategy of focusing on 'high affinity' customers that spend more and stick with the service is working.
Home Chef meal kits are now available in more than 1,000 Kroger stores targeting the significant subset of consumers that buy into the meal kit concept but don’t want to commit to a subscription, or don’t want to plan meals so far ahead, says Home Chef...
Blue Apron will pilot a same-day on-demand service in the Bay Area enabling consumers to order meals by noon for delivery the same evening in an ongoing attempt to reach customers that buy into the meal kit concept but don’t necessarily want to commit...
As rivals Plated and Chef’d have embraced an omni-channel strategy, Blue Apron has unveiled plans to expand the rollout of branded meal kits at Costco in a bid to woo consumers that buy into the meal kit concept, but don’t want to commit to a subscription.
