Bottled Water

Refreshment beverages have outperformed both traditional beverages and alcohol in recent years. Pic: ©GettyImages/diego_cervo

Bottled water dominates 2018: Sparkling and value-added options surge

By Beth Newhart

Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...

Flow will extend into the flavored water category with two new organic offerings.

Flow expands into flavored water territory

By Mary Ellen Shoup

Alkaline water brand Flow is set to launch an organic flavored water line this December, aimed at satisfying the growing consumer demand for premium water products.

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