Bottled Water

Bottled water: the next big zero cal beverage?

Bottled water: the next big zero cal beverage?

By Maggie Hennessy

Buoyed by a growing number of Americans abandoning carbonated soft drinks for bottled water and a spate of innovation in the category, the bottled water market as a whole is projected to increase from $13.1 billion in retail sales to $17 billion in 2018—with...

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