PATH’s primary business strategy revolves around the reusability of its aluminum bottles, diverging from the traditional single-use bottled water market. Launched its new flavored sparkling water was an obvious decision, PATH’s CEO, Shadi Bakour, explained...
To standout in a saturated category, Perfect Hydration highlights its functionality and recycling initiative as part of a brand refresh unveiled during the National Association for Convenience Stores in Atlanta, Ga., Oct. 3-6.
Consumers increasingly are picking up bottled water for a healthier alternative to juice and soad, which is driving sales growth in the overall market despite concerns about the environmental impact of plastic and bottling resources.
A rainy day can spoil plans or damper the mood for most people. But for water beverage start-up Richard’s Rainwater, a rainy day is just another day in the office.
PATH, a sustainable aluminum bottled water company, has closed $30m in Series A funding to continue its mission of eliminating single-use plastic bottles from going into landfills and oceans with its 100% refillable aluminum water bottles.
PepsiCo will take a 20% equity stake in Romanian spring water brand Aqua Carpatica: eying up the potential to expand the brand to the US and other markets.
Lemon Perfect, the fastest-growing brand in the enhanced water category*, has hired industry veteran and former Coca-Cola executive Jim Brennan as its new president and chief revenue officer.
Waterdrop – an Austrian startup that has gone from zero to $100m in revenue across 12 countries in five years with dissolvable plant- and vitamin-packed sugar-free cubes (‘micro-drinks’) you can drop into tap water – plans to aggressively ramp up its...
ZenWTR bottled water company and celebrity darling is the first beverage brand in the world to receive Plastic Negative Certification from the Plastic Credit Exchange.
Common shares in naturally alkaline spring water Flow Beverage Corp. began trading on the Toronto Stock Exchange today (ticker symbol 'FLOW'), following the company’s reverse takeover transaction via a three cornered amalgamation with RG One...
Nestlé Waters North America -- now BlueTriton Brands -- has been issued a Cease & Desist order by California's State Water Resources Control Board (SWRCB) to cease 'unauthorized' water extractions from the San Bernardino National Forest,...
Nestlé Waters North America has now begun operating under a new corporate name – ‘BlueTriton Brands’ – following the completion of its acquisition by One Rock Capital Partners in partnership with Metropoulos & Co.
ZenWTR – an alkaline water brand seeking to stand out in the premium bottled water segment with 100% recycled PET bottles made with certified ‘ocean bound’ plastic – has attracted a star-studded line of investors from Jessica Chastain to Khloé Kardashian.
Nestlé USA has acquired premium alkaline water brand, Essentia Water, for an undisclosed sum to expand its presence in the premium, high-growth functional water category.
Nestlé will sell its Nestlé Waters North America business – including brands Pure Life, Poland Spring, Deer Park, Ozarka and delivery service ReadyRefresh – to One Rock Capital Partners and Metropoulos & Co.
Vancouver-based ‘oxygenated’ water brand OXIGEN – which recently attracted NBA star Stephen Curry as an investor – has closed a $15m Series B funding round backed by more celebrities including Kevin Love, five-time All Star of the Cleveland Cavaliers;...
Per-capita liquid refreshment beverage (LRB) calories have declined 5.6% over a five-year period (from 203 calories per person per day in 2014 to 191.8 calories in 2019), according to the American Beverage Association’s latest Beverage Calories Initiative...
Despite headwinds from closures of away-from-home channels due the ongoing pandemic, Danone grew sales and household penetration of its US plant-based and premium dairy brands for the first half of 2020.
Beverage industry veteran Bryan Crowley has taken the helm at ZenWTR, a high pH, distilled bottled water brand seeking to stand out in the category with 100% recycled PET bottles made with certified ‘ocean bound’ plastic, a first for the industry.
Nestlé said it is exploring the potential sale of the majority of its Nestlé Waters North America unit, which includes regional spring water brands (Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring, and Zephyrhills), its purified water business,...
ZenWTR – a high pH, distilled bottled water packaged in recycled ocean plastic – has rolled out nationwide at Whole Foods stores after picking up regional distribution at chains from Walmart to Safeway over the past couple of months.
Many may recognize Nestlé Waters North America’s delivery service, ReadyRefresh, for its 5-gallon water jugs delivered to virtually every corporate office that has a water cooler, but the service is expanding into several burgeoning beverage categories...
Beverage startup SZENT is using the power of smell to its advantage in its line of 'flavored' bottled waters that will be entering California grocers later this year backed by a $2.2m round of financing from a group of independent investors.
Detoxwater, an aloe-infused water brand, has entered over 4,000 CVS stores nationwide as part of the retailer’s ‘Better Inside & Out’ in-store health program, placing the functional water alongside other premium beverages such as sparkling waters...
Global sales of alkaline water have risen at 18% a year to $631m in 2017: and the category is rapidly heading towards the $1bn milestone, according to Zenith Global.
Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...
Keurig Dr. Pepper’s (KDP) acquisition of CORE Nutrition for $525m will give KDP a solid play into the premium water category where it is currently not as active, says Nick McCoy, co-founder and managing director of Whipstitch Capital, an advisor to CORE...
Alkaline water brand Flow is set to launch an organic flavored water line this December, aimed at satisfying the growing consumer demand for premium water products.
Bottled water brand VOSS Water was launched 16 years ago with a clear premium strategy: one it has maintained while developing its positioning as a lifestyle brand for both affluent and aspirational consumers.
Naturally alkaline Hawaiian bottled water brand Waiākea says it will be the first beverage brand to utilize PET bottles that degrade in 10-15 years – rather than 1,500 – after teaming up with Florida-based TimePlast.
After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in the United States, according to the Beverage Marketing Corporation....
It’s one of the biggest beverage success stories to emerge out of Canada in the recent years, but can naturally alkaline spring water brand Flow Water – one of a new breed of waters packaged in a Tetra Pak - hit the big time in the US market? Early signs...
The number of purchased beverages per person in the US is down, but Americans are still choosing to spend their money on coffee, soft drinks, iced tea, or bottled water when they do buy beverages, according to a recent report by market research firm NPD...
Within months of enacting Berkeley’s controversial “soda tax” and the corresponding public awareness campaign on the health risks of sugar-sweetened beverages, consumption of the drinks in the California city dropped a sizable 21%, according to new research.
Many food & beverage brands hailed as category ‘disruptors’ – from Beyond Meat and Bai to KRAVE and EPIC– have been wildly successful, virtually straight out of the gate. Electrolyte-infused ‘ionized’ water Essentia, by contrast, ambled rather than...
As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other soft beverages?
Sustainability and environmentally-friendly claims are becoming increasingly influential among consumers with recent research from The Hartman Group finding almost a third of consumers always buy products based on social well-being and environmental concerns.
Bottled water is poised to overtake carbonated soft drinks as America’s largest beverage category by volume by 2017, "if not by the end of 2016," according to data from the International Bottled Water Association (IBWA) and the Beverage Marketing...
Once considered boring by many Americans, water is becoming a go-to beverage of choice thanks to innovative manufacturers that are adding to it carbonation, fruit flavors and functional ingredients that consumers want, according to market research.
Sales of bottled water in the US increased 6.4% to reach more than $15bn in 2015, according to research from Mintel. And as consumers continue to look for alternatives to soft drinks, sales are expected to keep growing rapidly.
CORE Hydration – an ultra-purified, electrolyte-infused bottled water with a ‘perfect pH’ of 7.4 that first hit shelves in late 2014 and is now in 30,000+ stores – is on course to generate retail sales of $60-100 million in 2016, predicts co-founder Lance...
To be clear, Asarasi isn’t maple water (sap) and doesn’t claim to be. “Our mission is to redefine sources of pure water from renewable and sustainable resources,” a spokesperson said.
Offers to buy-one, get-one free are an effective marketing strategy, but the maker of GIVN bottled water believes an even more effective take on this technique is an offer to buy-one, give-one.
The University of Vermont says it will keep its bottled water sales ban in place, after a study suggested the policy increased sugary drink consumption and failed to reduce waste.
By thinking inside the box and packaging water in cartons instead of plastic containers, Benjamin Gott identified a way that consumers who know bottled water is wasteful but who buy it anyway for convenience can live more environmentally-friendly lives.
