Bovine Somatotropin

‘This is not puffery… this is a misleading claim’

Judge orders Arla Foods to halt ‘Live unprocessed’ campaign: ‘Ads create false impression that rbST is something foreign and dangerous’

15-Jun-2017 By Elaine Watson

Arla Foods has been ordered to halt its new $30m ‘Live Unprocessed’ ad campaign – which makes a virtue of using milk from cows that have not been fed the growth hormone rBST - in the wake of legal action* filed by rbST maker Eli Lilly (Elanco).

Arla Foods defends ‘Live unprocessed’ campaign as rBST maker sues over allegedly ‘blatantly and egregiously false’ claims

06-Jun-2017 By Elaine Watson

Arla Foods has defended its new ‘Live Unprocessed’ ad campaign – which makes a virtue of using milk from cows that have not been fed the growth hormone rBST - in the wake of legal action filed by rBST maker Eli Lilly alleging the ads are “built upon a...

McDonald's to offer growth hormone-wary US consumers rBST-free milk

09-Mar-2015 By Mark ASTLEY

McDonald's USA is to begin sourcing milk for some products from cows not treated with growth hormone, recombinant bovine somatotropin (rBST).

Chobani to launch organic Greek yogurt: ‘There was a gap in the market and we decided to act on it’

08-Mar-2014 By Elaine WATSON

Chobani will make its first foray into the organic market later this year with the introduction of 32oz grass-fed multi-serve packs of its Greek yogurt.

Court overturns Ohio ban on rbST-free milk labeling

04-Oct-2010 By Caroline Scott-Thomas

A district court has overturned an Ohio state ban on the labeling of milk as free from artificial hormones, saying that there is a compositional difference between milk from cows treated with growth hormone and untreated cows.

Turning the key on new food technologies

23-Feb-2009

Consumer concerns about a synthetic growth hormone used in milk production have prompted two leading food producers in the United States – General Mills and Dannon – to reformulate their dairy product lines. It is a decision that will have immediate implications...

Gen Mills listens to consumers on rBST milk hormone

20-Feb-2009 By Lorraine Heller

US food giant General Mills has committed to reformulating its category-leading Yoplait yoghurt brand with rBST-free milk – a move it says was prompted by consumer demand.

Lines drawn in growth hormone hearts and minds battle

27-Aug-2008 By Neil Merrett

The International Dairy Federation (IDF) says the industry should not rule out using products like recombinant bovine growth hormone (rBGH) to help boost milk supply, but must do more to prove any potential benefits to consumers.

Growth hormone buyer eyes milk supply potential

21-Aug-2008 By Neil Merrett

Monsanto has found a buyer for its bovine somatotropin growth hormone, despite growing concern in the US over the use of such products in dairy cattle, as manufacturers continue to face commodity price uncertainty.

Ohio rBST rule comes under attack

01-Jul-2008 By Laura Crowley

The Organic Trade Association (OTA) and the International Dairy
Foods Association (IDFA) are fighting against the State of Ohio for
its new regulations regarding growth hormone labeling.

Battle continues over labeling of rbST in milk

26-Mar-2008 By Chris Jones

Monsanto is continuing to fight attempts across the US to allow
milk produced from cows that have not received its Posilac growth
hormone to be labeled as such.

Ohio rbST rule causes fears for national marketing

12-Mar-2008 By Jess Halliday

A law implemented in the state of Ohio last month that seeks to set
a level playing field on milk labeling, whether or not it comes
from cows supplemented with recombinant bovine somatotropin (rbST),
is causing fears that it could...

Proposed US hormone growth-milk law slammed

01-Feb-2008 By Neil Merrett

A new bill on milk labelling standards up for consideration in the
Indiana House of Representatives has come under criticism this week
by some organisations and producers, which claim it would prevent
informed consumer choice if passed.

GM-free dairy labels a clear bonus for consumer and manufacturer

17-Sep-2003

Good news for food manufacturers and ingredients companies involved
in the dairy market with findings from a recent study in the US
revealing that many consumers are willing to pay more for dairy
products marketed as organic or natural.