Brain Health

MOSH secures $3m in Series A funding to add “fuel on the fire” for brand growth

23-Aug-2023 By Ryan Daily

Better-for-you brand MOSH is preparing to take its brain-health-focused protein bars to a wider audience with the help of $3m in Series A funding, which will provide financial support as the company looks to make a bigger push into retail, brand co-founder...

IFT FIRST: Mintel shares four mind-boosting ingredients for brain-health claims

24-Jul-2023 By Ryan Daily

Consumers are starting to turn to products with brain-boosting benefits as CPG brands look to educate consumers on a range of functional ingredients, Stephanie Mattuci, director of Mintel food and beverage and purchase intelligence, shared during a presentation...

Mood is the name and multifunctionality is the game

29-Jun-2023 By Danielle Masterson

Cognitive and emotional well-being are top of mind for global consumers, but in order to seize the opportunity, products need to offer more.

Zurvita blends brain health, energy benefits with instant coffee drink

18-Apr-2023 By Ryan Daily

Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy,...

Brain food startup Memore: ‘The cognitive health market is around $7b and growing 8% annually’

20-May-2021 By Elizabeth Crawford

Cognitive decline over time may be inevitable, but according to the husband and wife team behind the recently launched whole food functional beverage blend Memore, feeding the mind the right nutrition early and often not only could delay onset and slow...

Special edition: Healthy Aging

Recent research bolsters case for lutein's cognitive effects

22-Apr-2021 By Stephen Daniells

Recent research reinforces the potential cognitive benefits of lutein, with the carotenoid linked to better brain health throughout the lifespan.

Teens, junk food, and brain health: ‘Adolescence represents a key period of brain development’

11-Mar-2020 By Mary Ellen Shoup

Adolescence is a key window of brain development, and it also happens to be one of the most vulnerable times when it comes to nutrition as teens exercise increased social autonomy and are more prone to making poor food choices, according to new study.

Brain health: The next big trend in functional beverages?

24-Feb-2020 By Mary Ellen Shoup

Chris Miller, founder and CEO of nootropics brand Koios, believes that brain health has the potential to become an even bigger category in functional beverages than gut health.

Dispatches from Nutracon, Anaheim

Formulating the perfect cognitive health beverage: Feed your mind, don’t confuse it further

09-Mar-2012 By Elaine Watson

The thinking behind ingredient selection and dosage in some cognitive health beverages is often “pretty confused”, according to the neuropsychologist behind brain-friendly functional beverage Nawgan.