Brand Management

What will ditching artificial ingredients really do for big CPG brands?

By Elaine Watson

While ditching ‘artificial’ ingredients may not transform the fortunes of flagging legacy brands, consumer survey data from Instantly suggests it may give consumers a warmer and fuzzier feeling about them, and convey the impression (deservedly or otherwise)...

Seurat Group on the top 10 challenger brands in US food retail

What are the top 10 challenger brands in US food retail?

By Elaine Watson

It’s no secret that smaller, emerging brands are winning the battle for consumers’ hearts, minds and wallets from larger, established players in the US food and beverage industry, but which ‘challenger’ brands really stand out in the crowd? And what are...

 BevNET Food & Beverage University heads to LA on Sept 11

The BevNET Food & Beverage University heads to LA on Sept 11

Calling all food & beverage entrepreneurs!

By Elaine Watson

Want to avoid rookie mistakes when you take your new food or beverage brand to market? Or perhaps you’ve been in business a couple of years and are looking to take your brand in a new direction, secure new financing or utilize new sales and marketing...

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