Hispanic influence on overall American eating habits is growing – and marketers should pay attention to US Hispanics’ dining traditions to stay ahead of the curve, according to market research organization The NPD Group.
Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.
Breakfast food manufacturers that offer the convenience factor as well as health and wellness could see the most growth in a market that is increasingly competitive, according to a new report.
Soy could form the base of future high-protein, low-fat breakfast
cereals following new developments that received increased consumer
acceptance, say researchers.
A large number of global breakfast cereal manufacturers are failing
to take advantage of the potential for their products in markets
such as Eastern Europe and Asia, according to consumer analyst
Euromonitor.
A new consumer survey aims to help manufacturers understand why
shoppers buy the same brand of products such as coffee, soda and
mayonnaise, but different brands of chocolate and smoothies.
Taste preference and familiarity remain the most important drivers
behind peoples' breakfast choices, according to a new study by
market researcher the NPD Group.
Although most Americans agree in the importance of consuming
breakfast, the majority of consumers say they do not have the time
for it, according to a new survey.
Adding alginates or guar gum to baked goods and breakfast cereals
could be one way to increase the satiety these products provide,
allowing consumers to feel full longer, according to food
scientists at the University of Maine.
Kellogg, the world's biggest breakfast cereal maker, is in talks to
buy a Chinese food company as part of its plans to boost sales in
Asia, according to a report.
The American Dietetic Association is seeking to stir up debate over
the nation's breakfast tables. Girls who skip breakfast are more
likely to miss out on dietary sources of calcium and fiber than
those who regularly eat the...
The low-carb trend and a general move towards healthy eating, plus
the ongoing search for convenience and ease-of-use were the three
factors that shaped the US breakfast market in 2004, according to a
new report.
The French are among the most frequent breakfasters in Europe,
according to a recent study - but traditional tastes are changing
rapidly with cereals beginning to take considerable market share
from the less trendy crackers and biscuits....
Controversy linked to the most common food ingredient in the world
continues as the UK health minister sparks a row with the food
industry after rejecting their plans to slash salt levels in food
products. The minister accuses the...
Despite repeated pledges to tackle the problem, many of the big
brand breakfast cereals on supermarket shelves in the UK still
contain excessive levels of sugar, salt and fat, according to new
research from the Consumers' Association...
