The functional beverage consumer and their purchase motivations are just as diverse as the functional beverage category itself, which encompasses everything from sports drinks and energy drinks to ionized/alkaline water and nutrient-infused coffee, says...
Stressed by COVID-19 and its financial and emotional ripple effects, consumers have turned to functional food as a stress-reducing and health-boosting tool to get through the pandemic, recent consumer insights from market research firm Brightfield Group...
The US hemp-derived CBD market (spanning everything from drinks and supplements to pharmaceuticals and petfood) is projected to rise 14% to $4.7bn in 2020, predicts a new report from Brightfield Group.