Big Bold Health, a company bent popularizing the immune health benefits of a particular legacy crop, has announced $4 million in funding from a venture capital firm.
On a crusade to make buckwheat "cool" -- which has taken strong digital marketing efforts to educate the consumer in a demo-less landscape -- founder of sprouted buckwheat brand Lil Bucks, Emily Griffith, has made the leap from shared kitchens...
Claimed to be more versatile than granola and with more antioxidants than many other grains, crunchy sprouted buckwheat by Lil Bucks is introducing buckwheat into more Americans' diets through new distribution with Midwest Whole Foods stores this...
