Coca-Cola is reinvigorating growth in its once-stale core sparkling beverage portfolio and earning accolades from investment analysts by leveraging consumer-led innovation, revenue growth management and personalized marketing.
While Coca-Cola Co. is eager to restart innovation in 2021 after pulling back in 2020 to accommodate supply-constraints and heightened retailer demand for best-sellers, it is doing so with a shorter leash on experimentation and higher bar for financial...
The great SKU rationalization last Spring caused by pandemic-related supply chain constraints and consumer stockpiling not only forced CPG companies to pause production temporarily of some products, but it prompted many to reevaluate their product mix...