Following talks in London today, Cadbury Schweppes has officially
announced its new confectionery strategies, to be implemented
following the separation of its drink division, Americas Beverages.
Cadbury Schweppes has said it will separate its confectionery and
US soft drinks businesses, sending ripples of speculation across
the financial sector about the firm's motives.
As the makers of Perrier water absorbed the full consumer backlash
from recalling drinks containing benzene in the US, Cadbury
Schweppes quietly pulled one of its own products for the same
reason, new documents show.
Chocolate has a nice feeling to it - tasty, fun, luxurious and
slightly sinful. This is comfort food, accessible to all and
epitomised in the recent film, Charlie and the Chocolate Factory.
Cadbury Schweppes has reformulated its flagship Seven Up drink with
only natural ingredients, in an attempt to grow the brand through
rising consumer demand for natural products.