Candy Bar

Source: Softer Than Brittle

Five modern twists on brittle

By Elizabeth Crawford

Five startups showcasing at the Sweets and Snacks Expo in Chicago hope to rekindle Americans’ love affair with the iconic sugar candy brittle by updating the old fashioned confection with bold new flavors and textures that will appeal to a broader audience.

Hershey brand PR manager: Snacks growth will be through iconic brand leveraging but also M&A

Sweets & Snacks Expo 2015

Hershey to become ‘further engrained’ in snacks

By Kacey Culliney

The Hershey Company will not rule out additional M&A activity to strengthen traction in snacks and innovate beyond core confections, its brand head says.

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