Chewing Gum

Trident is one of the brands being sold by Mondelēz to Perfetti Van Melle. Pic: Mondelēz

Analyst reaction to transaction

Mondelēz sells part of gum business to rival Perfetti Van Melle for $1.3bn

By Anthony Myers

Mondelēz International has announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Italian-Dutch company, and European rival, Perfetti Van Melle Group for $1.350bn.

Kicking aspartame? The rise and rise of PÜR Gum

Big interview: Jay Klein, founder & CEO, Action Candy Company (PÜR Gum)

Kicking aspartame? The rise and rise of PÜR Gum

By Elaine WATSON

You don’t launch a new brand in the gum category by calling the buyer at Walmart and asking nicely for some shelf-space at the checkout between Juicy Fruit and Trident, observes the founder of aspartame-free PÜR Gum. 

Sticky problem: Degradable gum offers solutions

Mondelez moves to patent degradable gum

By Oliver Nieburg

The number two gum player Kraft (now Mondelez) has filed a patent for a degradable gum composition that is similar to one currently being assessed for novel foods approval in the EU.

The active component in the gum is Slendesta, a natural protein Proteinase Inhibitor II (PI2) produced by Kemin Industries.

Industry Voices – Functional Gum Formulator

High-dose weight loss gum launches in US

By Oliver Nieburg

A high-dose satiety gum containing a potato extract and African mango has launched in the US that takes four pieces to achieve clinically-backed results.

Chewing gum tax proposed in Mexico

Chewing gum tax proposed in Mexico

By Oliver Nieburg

Mexico is considering forcing gum manufacturers to pay a 50% tax on top of the selling price of products to pay for clean-up costs on streets.

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