Clean Label

Source: C&R Research

Consumer interpretation of clean label trend varies by generation

By Elizabeth Crawford

As the concept of clean label continues to evolve and transition from an industry term to one consumers understand and seek, companies should take a more sophisticated approach to the trend by accounting for how different generations prioritize and interpret...

Kalsec's line of natural antioxidants is based on rosemary extract.

Special edition: All-natural: How clean is your label?

Natural preservatives pack efficacy, marketing punch

By Hank Schultz

The term ‘natural’ has been used to mean so many things that it means less all the time, except as a starting point for class action lawsuits.  But tell consumers you’re getting rid of artificial preservatives and you’ve telling them something meaningful,...

Does 'natural' amount to more than just a list of acceptable or unacceptable ingredients on a food label? What other cues are consumers looking for when deciding if a product is natural and wholesome? Find out on June 26 at Natural & Clean Label Trends 2013

Natural & Clean Label Trends 2013

Where do your products sit in the clean label hierarchy?

By Elaine WATSON

If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be avoided, and who decides? 

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