US dairy firm fairlife, LLC, which launched ultra-filtered milk in 2015, has partnered with Boardwalk Frozen Treats, LLC, to enter the ice cream category. It is the Coca-Cola Company owned firm's first venture away from beverage-related products...
In a move that may not come as a huge surprise given executives' recent hints about “pruning” the portfolio, Coca-Cola is discontinuing the Odwalla juice brand and the refrigerated network of trucks supplying it to stores. So was the 40-year-old...
Like many CPG companies trying to maximize efficiency and streamline supply chains during this pandemic, Coca-Cola has been “ruthlessly prioritizing to deliver on core SKUs,” in recent weeks. But it’s also signaled plans to streamline the innovation pipeline...
Over the past few weeks, big food manufacturers have leveraged the strength of their operations and logistics capabilities to combat the spread of COVID-19. Many are also supporting their employees with additional compensation, cash bonuses, waived health...
The Coca-Cola Company has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers: giving it 100% ownership of the ultra-filtered milk company.
Coca-Cola will launch sparkling water AHA in North America next year: seeking to differentiate itself from the pack with eight fusions blending mainstream fruits with newer, niche flavors. “Retailers told us they don’t need yet another lime or berry flavored...
The three beverage companies have partnered with World Wildlife Fund, The Recycling Partnership and Closed Loop Partners on the Every Bottle Back initiative, announced this week in Washington DC.
With Coca-Cola Energy now rolling out across the world, will PepsiCo counterattack with a Pepsi Energy launch, or does it have a different take on the energy category to its biggest rival?
High-protein milk brand Fairlife has been hit with a second wave of proposed class action lawsuits – one of which names JV partner Coca-Cola as a defendant - following the release of videos showing animal abuse at Fair Oaks Farms in northwest Indiana,...
Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.
The Coca-Cola Company has acquired Australia's Organic & Raw Trading Co., which is the producer of the MOJO brand of naturally fermented, live culture, organic kombucha beverages.
As it seeks to respond to today’s sugar-wary consumers, Coca-Cola has been boosting the sugar-free varieties in its trademark Coke portfolio. And while critics might point to the potential confusion between brands (how many people know the difference...
Coca-Cola CEO James Quincey acknowledges the UK sugar tax is likely to have ‘some impact’ on the company in the UK – particularly for classic Coca-Cola – but is optimistic that the industry is well prepared to minimize the impact of the levy.
Coca-Cola says its recent re-brand for Diet Coke has helped return the brand to volume growth in North America: while it is upbeat about trademark Coca-Cola as a whole with growth for classic Coca-Cola and the new Coca-Cola Zero Sugar.
Coca-Cola has launched two fruit-flavored specialty sodas in the US market, Coca-Cola Georgia Peach and Coca-Cola California Raspberry, hoping to capitalize on the growing popularity of craft soda.
‘I’m a fan. The low-calorie cola segment in the US is in desperate need of some kind of refresh…’
Coca-Cola is rolling out a bold new look for Diet Coke in slimmer 12oz cans, and introducing four spicy new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.* But what do designers and market researchers think of the new look,...
Building strong brands and creating customer value will help Coca-Cola continue to build on its success in its flagship North American market, says incoming president for Coca-Cola North America, Jim Dinkins.
Are brands misleading shoppers by using the term ‘diet’ to describe soda sweetened with high intensity sweeteners such as aspartame? The argument – outlined in lawsuits vs the makers of Diet Coke, Diet Pepsi and Diet Dr Pepper - is a “stretch,” according...
Convenience retailers are very positive about Coca-Cola’s recently launched Coke Zero Sugar, with one analyst predicting it could bring the company’s carbonated soft drink portfolio back to the black in a couple of years.
Soda taxes in Philadelphia and other cities have “materially reduced our business,” Coca Cola EVP and president, North America Sandy Douglas, told delegates at the Barclays Global Consumer Staples Conference in Boston this week: “It’s a complete disaster.”
Nestlé and The Coca-Cola Company have agreed to dissolve their Beverage Partners Worldwide joint venture, a 50/50 RTD tea partnership which includes the Nestea brand.
Brand business valuation and strategy consultancy Brand Finance announced its list of the 25 most valuable soft drinks brands. Even top contender Coca-Cola, on the throne for many years, couldn’t escape the segment’s decline.
Aspartame-sweetened Diet Pepsi to return as 'classic' sub-brand
Aspartame, said PepsiCo in April 2015, “is the #1 reason why US consumers say they are drinking less diet cola, so we’re confident that with this change [to sucralose], consumers will come back into the Diet Pepsi franchise.” Today, with sales continuing...
Coca-Cola has obtained a minority equity stake in California’s Aloe Gloe. Coca-Cola says the investment into the ‘up-and-coming’ brand gives it a further entry in the emerging market segment for plant-based beverages.
Health and wellness continues to be a priority for consumers, while evolving market dynamics are changing the way people shop, says Coca-Cola Hellenic Bottling Company.
PepsiCo is expanding its ‘PepsiMoji’ campaign across more than 100 markets this year, championing the use of a ‘universal language system’ to engage with consumers worldwide.
The Coca-Cola Company released its full year 2015 results this week. Euromonitor International picks out key points from the results, and what they mean in the long term.
More than half a dozen countries hope to follow Mexico’s successful lead in reducing sugary soda consumption by severely restricting advertising and leveraging heavy excise taxes on the beverages by the end of the year, according to public health advocates.
The Coca-Cola Company has announced it is accelerating its refranchising plans, as part of its efforts to focus on ‘building strong, valuable brands and leading a system of strong bottling partners.’
2016 Beverage Innovation summit: Have you registered yet?
Bottled water, sparkling flavored water, energy and sports drinks, and ready-to-drink coffee have all made strong gains in the New Year as shoppers have continued to spurn carbonated soft drinks – particularly the diet variety - according to Nielsen data...
Coca-Cola South Pacific has launched its 'Be More Fanta' marketing campaign, with a range of ‘fun and spontaneous selfie-inspiring packaging options’ to encourage activity on social media.
As reports of lackluster sales of mid-calorie soda Coca-Cola Life have surfaced in the UK, it appears that the stevia-and-cane sugar-sweetened beverage has not set the world on fire in the US either, with sales peaking in March 2015 and steadily falling...
Unit sales of diet soda are still falling at an alarming rate in the US retail market, with the latest Nielsen data (all channels including grocery, drug, mass, and c-stores) showing an 8.2% decline in the four weeks to October 31 vs the same period a...
Only a small fraction of food and beverage brands launched each year survive, let alone reach the $1 billion in sales mark – but those that do have three main factors in common, according to brand and strategy developers at The Coca-Cola Company.
PepsiCo and Coca-Cola Co are among large CPG firms in talks to invest in Chobani in a deal that would value the Greek yogurt manufacturer at as much as $3bn, including debt, according to Reuters.
PepsiCo has struck a legal settlement with The Center for Environmental Health in which it has agreed to keep levels of 4-mei (4-Methylimidazole) – an impurity generated during the production of caramel colors III and IV – below an agreed limit in Pepsi...
The Coca-Cola Company says it wants to set the record straight on its role in funding scientific research, after coming under fire for funding a program which says there is ‘no compelling evidence’ that sugary drinks and diets are responsible for obesity.
The world’s largest food and drink companies saw sales growth nearly halve in 2014 – while local firms have taken advantage of their greater agility to fill market gaps, according to a report from OC&C Strategy Consultants.
A California judge has refused to throw out a false advertising lawsuit accusing Coca-Cola of misleading shoppers by marketing a juice comprised almost entirely of apple and grape juice as a ‘Pomegranate Blueberry flavored blend of 5 juices’.
'We’re confident that with this change, consumers will come back into the Diet Pepsi franchise'
To those arguing that replacing one artificial sweetener (aspartame) with another (sucralose) won’t arrest flagging sales of Diet Pepsi, PepsiCo SVP Seth Kaufman told FoodNavigator-USA that consumer research had singled out aspartame – rather that artificial...
Aspartame has been deemed safe by all major scientific and regulatory bodies
While aspartame is safe, many US consumers don’t want it in their cola, said PepsiCo this morning, announcing plans to ditch the much-maligned sweetener from Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi in the U.S from August.
The Coca-Cola Company has declared 2015 as a ‘transition’ year, with an ongoing $3bn cost-cutting drive and challenges such as macroeconomic volatility and political unrest to tackle.
![Trolley [cart] or basket? Coca-Cola looks at how consumers are shopping. Pic: iStock](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/3/0/8/1/3141803-1-eng-GB/Coca-Cola-HBC-tracks-consumer-preferences.jpg)
