Each member of the Coca-Cola portfolio has a distinct identity and separate audience – so will they suffer under a ‘one brand’ strategy, asks Nir Wegrzyn of design agency BrandOpus.
'I wouldn’t say it’s out of the question that we could be a public company'
Multinationals are snapping up smaller, more entrepreneurial brands in the natural or organic food and beverage space faster than you can say ‘because that’s where the growth is’. So will Zevia – one of the fastest-growing non-alcoholic brands in the...
Monster Beverage Corporation CEO Rodney Sacks hopes the company's recent deal with Coke will fire further international growth in markets including Japan, after its international arm returned to year-on-year earnings growth in Q4 2014.
Coca-Cola has launched a global campaign featuring icons such as Elvis Presley, Marilyn Monroe, and Ray Charles, as it celebrates the 100th birthday of its bottle.
Mid-calorie soft drinks have the potential to gain ground on traditional full calorie drinks – and could eventually become the new mainstream choice, according to Zenith International.
From the steady decline of carbonates to the dramatic rise of energy, the prospects for Keurig Cold and how 7-Eleven evaluates new products, our beverage trend-watching panel debate covered a lot of ground. Here are some of the highlights from the 40-minute...
PepsiCo is rolling out its mid-calorie cola Pepsi True at selected retailers in Denver, Minneapolis and Washington, D.C. following a soft launch on Amazon to assess demand.
Keurig Green Mountain and Dr Pepper Snapple Group (DPS) have struck a deal to develop products for the hotly-anticipated Keurig Cold at-home beverage system, following Keurig’s 2014 deal to work with Coca-Cola on the Cold platform.
BIG Cola insists global brands don’t need a presence in the US or Europe as it says it competes with the likes of Coke and Pepsi by 'democratizing consumption' with fairly priced quality products.
American children were exposed to significantly fewer TV ads for sugary drinks in 2013 compared with 2011. But not every soda giant got the memo, says a new report, which claims that children aged 2-11 saw 29% more TV ads for PepsiCo sugary drinks in...
Stevia-and-sugar-sweetened Coca-Cola Life is rolling out nationwide this month following trials in The Fresh Market stores in four US states. But Coca-Cola has declined to comment on a new report claiming that it has already proved to be an “undeniable...
As PepsiCo inks a deal with SodaStream to test launch its brands on the platform, Euromonitor analyst Jonas Feliciano says demand for such Pepsi-branded products is ‘debatable’.
Coke appears to be capitulating to the ‘new normal’ operating environment by lowering its revenue and volume growth targets, according to one financial analyst, while disaffected investor David Winters claims there is 'failure and disarray'...
Coke's Net Income FELL 14% to $2.12bn in Q3 2014 ending September 26
The Coca-Cola Company CEO Muhtar Kent will today identify value-added dairy as a top target category for still beverage retail value growth through to 2020.
The average convenience-store shopper spends just three minutes in the store, says Wells Fargo in a new report arguing that there are big growth opportunities for brands that can offer more products designed for immediate consumption, and better meet...
As Halloween approaches, pumpkin spice mania has gripped the nation, but there’s plenty of other interesting stuff hitting shelves this fall, from Pepsi’s Caleb's Kola to chia vitality bars from Mamma Chia, and new coconut water & juice blends...
As the news broke yesterday that Pepsi had launched a new craft cola, or 'kola' as the hipster spelling has it, we run the rule over a launch that excites us greatly - albeit not as much as the moon landings or the end of apartheid.
'The feedback we received appears to be merely satisfactory or mixed'
Initial feedback suggests the US debut of Coca-Cola Life has been “lackluster”, with staff in some of the first stores to feature the product reporting “satisfactory” sales, but nothing to set the world on fire, says Ali Dibadj, senior analyst at Sanford...
Just weeks after the US launch of Coca-Cola Life, PepsiCo has unveiled plans to launch its own mid-calorie soda sweetened with a combination of sugar and stevia under the Pepsi True brand.
Global instability in key regions and continued slumping US soda sales have put pressure on Coca-Cola’s long-term growth volume goals, but the beverage industry giant is prepared to take a few more risks to get its growth trajectory back on track, said...
US version of Coca-Cola Life has 60 calories per 8-oz glass bottle
Stevia-and-sugar-sweetened Coca-Cola Life is making its US debut this week following successful launches in Latin America and the UK. But will it bring a surge of new - or lapsed - consumers to the cola category and help to reverse the flagging fortunes...
Coca-Cola and Monster Beverage Corp have entered into a strategic partnership which will see Monster assume control of Coke’s energy brands and Coke assume control of Monster’s non-energy brands. Coca-Cola will also take a 16.7% stake in Monster.
Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)
Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But the lawsuit that inspired them all - filed by the Center for Science in the Public Interest in 2009 - is still pending, as the...
ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION
Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand Mountain Dew Kickstart.
This does not prove that stevia isn't ready for prime time, say experts
There are lessons to be learned from Coca-Cola’s abortive attempt to introduce a new ‘natural’ sweetening system to selected Vitaminwater products, say formulation experts. But they are not necessarily about stevia.
While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will deliver the incremental growth to the ailing soda...
Potential buyers of Monster Energy including Coke and Anheuser-Busch may be ‘waiting on the sidelines’ until the firm’s potential liabilities on outstanding legal issues have been settled.
POM Wonderful scored a big win on Thursday after the Supreme Court gave it the green light to sue juice rival Coca-Cola for false advertising. But don't expect the floodgates to open with scores of similar lawsuits, says one attorney.
Natural and organic is the future of functional food and food in general, according to MetaBrandCEO Eric Schnell. Schnell is a panelist in an upcoming NutraIngredients-USA online forum title "Trends in Functional Foods" and set for June 30.
BUT BONNIE HERZOG SAYS PEPSICO COULD BE ON RECOVERY ROAD
US beverage analyst Bonnie Herzog says she is ‘increasingly concerned’ about The Coca-Cola Company’s ability to reach its 2020 vision due to a US soda slowdown and global instability.
San Diego-based flavor innovator Senomyx has entered into a collaborative agreement with PepsiCo to identify flavors with "modifying properties intended to restore the desired salty taste in products with reduced salt".
Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed, enabling $350m in annual sales to tot up with little to no competition, its CEO says.
PepsiCo was the biggest loser in US carbonated soft drinks in 2013, according to Beverage Digest, with worrying volume and market share loss data contrasting sharply with Monster’s stellar sales.
Top brands and new product launches are reaching increasingly segmented consumer groups through targeted, measured innovation, according to market research firm IRI Inc., which released its “New Product Pacesetters” and “Growth Leaders in CPGs” survey...
Diet soda sales remain in a funk according to the latest Nielsen data, with dollar sales in the four weeks to March 15 plunging 7.3%. Regular soda fared somewhat better (+ 0.6%), while energy drinks (+8.3%) and sparkling water (+26.2%) continued to steam...
Coca-Cola Enterprises (CCE) says it would be keen to buy or distribute more brands like Capri Sun to expand in still drinks alongside increasing its footprint in Western Europe.
By ‘Whatever happened to my beverage rock ‘n roll?'
PepsiCo must return to its roots as a ‘lean, hard-hitting’ $30bn+ revenue beverage business under standalone management as the current strategy risks destroying its North American arm, Nelson Peltz warns.
First the report, now the class action lawsuits: PepsiCo and Goya Foods - who were both cited in a recent report from product testing firm Consumer Reports about allegedly “concerning” 4-MEI levels in soft drinks - have been targeted in lawsuits filed...
'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO
BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.
SodaStream's Super Bowl video has gone viral after it reprised its 2013 trick of poking fun at Coke and Pepsi, which led Fox to ban the Scarlett Johansson-fronted advert.
It’s been a grim year in the carbonated soft drinks aisles for the sector's three biggest guns, but will things look up in 2014? And will new all-natural sweeteners reverse the downward trend in the diet soda sector?
The FDA says it has “no reason to believe” that 4-MeI - an impurity generated during the manufacture of caramel colors III and IV - poses a health risk at current dosage levels, but says it is reviewing new data to determine whether it needs to revise...
As Coke and Pepsi watch their diet soda sales stagnate, the arrows on the sales growth chart on Zevia CEO Paddy Spence’s wall are going in the opposite direction, with growth of his zero-calorie sodas up in the triple digits.
BUNGE: ‘OUR POSITION REFLECTS LEGAL PROCESS & COMPLIANCE’
Brazil’s Guarani Indians are urging Coca-Cola not to source sugar from Bunge after the agri-business was attacked for alleged ‘land grabbing’ in a recent Oxfam report.
Consumption of sugar sweetened beverages may be associated with an increased risk of developing endometrial cancer in postmenopausal women, according to new data.
The recent drop in diet soda sales in North America has been “a little more rapid than we expected” says PepsiCo CEO Indra Nooyi, but PepsiCo remains convinced that “significant disruptive innovation” rather than “ridiculous pricing” is the best way to...
