Coca-Cola

Consumers see red over Coke’s white can campaign

Consumers see red over Coke’s white can campaign

By Caroline Scott-Thomas

Coca-Cola is switching back to iconic red for its Classic Coke cans just one month after introducing white cans as part of a holiday season campaign, following consumer complaints that they had confused the sugar-containing version with Diet Coke.

Kent: Targeting a billion new middle class consumers

Coca-Cola: Middle classes ‘somewhat confused and fragile’

By Elaine Watson

While the middle classes in developed markets had emerged from the economic downturn “feeling somewhat confused and fragile”, Coca-Cola still generated robust volume growth in North America as well as faster-growing emerging markets in the second quarter,...

Coca-Cola VitaminWater mediation to be rescheduled

Coca-Cola VitaminWater mediation to be rescheduled

By Elaine Watson

Mediation between Coca-Cola and The Center for Science in the Public Interest (CSPI) over legal challenges to Coca-Cola’s VitaminWater range has been delayed following the launch of a new 'copycat’ lawsuit against the soft drinks giant.

Coca-Cola VitaminWater class action to go to mediation

Coca-Cola VitaminWater class action to go to mediation

By Elaine Watson

A class action lawsuit brought against Coca-Cola by advocacy group The Center for Science in the Public Interest (CSPI) over Coke’s VitaminWater range is set to go to mediation, FoodNavigator-USA has learned.

How Coke and Pepsi plan to grow in the recession

How Coke and Pepsi plan to grow in the recession

The two beverage giants Coca-Cola and PepsiCo will be driving their brands forward rather than shrinking back in the years ahead, treating the recession as a period for growth, says beverage analyst James Tonkin.

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