In the 20 years since the coconut water brand Vita Coco has been around, it has evolved from a start-up to a publicly traded company with about $380m in annual net sales. But like many food and beverage start-ups turned publicly traded companies, Vita...
Vita Coco now commands a 50% share of the coconut water category and has grown household penetration of its brand to 11%, a strong indicator that consumer demand for coconut water remains elevated with plenty more runway, said Vita Coco co-founder and...
The global beverage market is “controlled mainly by behemoths who generate most of their profits from products that are not necessarily healthy for people or the planet,” says coconut water maker Vita Coco, which says it is uniquely placed to tap into...
If you took the best of Bai, the best of Vitaminwater, and the best of Gatorade, and made it organic, you would have ROAR, says CEO Alex Galindez, who is applying a new distribution and marketing playbook to the five-year-old brand.
Harmless Harvest and majority stakeholder Danone Manifesto Ventures (DMV) are exploring opportunities to take the organic coconut water into international markets, says CEO Ben Mand, who says the San Francisco-based brand also has the potential to stretch...
Cactus water brand Pricklee is carving out a spot in the plant water category largely dominated by coconut water with a product it says delivers a more approachable taste profile, with half the sugar and calories than leading coconut water brands.
Speaking at Expo West in 2015 two years after selling his coconut water brand to Coca-Cola, ZICO founder Mark Rampolla observed that his nine years running the business had been “absolutely brutal.” Six years later, he’s back at the helm, after buying...
Coca-Cola is discontinuing coconut water brand ZICO and reportedly putting several other brands including Diet Coke Feisty Cherry and Coke Life under review, as it slims down its portfolio to focus on top sellers and emerging brands with more global potential....
Many may recognize Nestlé Waters North America’s delivery service, ReadyRefresh, for its 5-gallon water jugs delivered to virtually every corporate office that has a water cooler, but the service is expanding into several burgeoning beverage categories...
Coconut water brand TAJA -- created by beverage industry veteran and engineer by trade, Nilang Patel -- uses a patented multi-step cold filtration process to create a coconut water that the company claims is as close to drinking right out of a coconut...
Coconut water manufacturer Zola is revamping its packaging, cleaning-up its ingredient decks and launching a new flavor this summer to better underscore the functional benefits of its products at a time when many consumers are demanding more from their...
PepsiCo has declined to comment on reports it is in talks to acquire All Market Inc, the owner of coconut water brand Vita Coco (an allied brand of Dr Pepper Snapple Group).
The coconut water category in the US may be crowded, but it still has room to grow with sales projected to reach $1.97 billion in 2019 -- up from $778 million in 2015, according to Statista. Much of this growth likely will come from innovative twists...
The founders of Coconut Beach credit their affordable price to familial relationships with coconut growers in Thailand, and they want their product to reach the masses.
FoodNavigator-USA editor Elaine Watson talked to three players in the emerging 'plant waters' category at the 2015 Natural Products Expo West trade show to find out whether they have what it takes to claw back some shelf space from coconut water...
While the healthy beverages aisle is littered with the corpses of exciting - but ultimately unsuccessful - products, Genius Juice co-founder & CEO Alex Bayer is confident his HPP-treated organic coconut smoothies bring something fresh and different...
'Consumers are willing to pay more for better quality as long as that quality is tangible'
Not so long ago, “people would have said that any drink that’s above three bucks is crazy,” says the co-founder of organic and ‘raw’ coconut water pioneer Harmless Harvest, Justin Guilbert. “Well we came to the market with a 16oz bottle that retailed...
While premium juice brands hit the market every week hoping to become the next Suja, and the coconut water category is getting crowded, the company behind WTRMLN WTR (watermelon flesh, watermelon rind, lemon) reckons it has a product sufficiently distinctive...
In the latest edition of FoodNavigator-USA’s ongoing What do you do? series, we talked with Gert Van Manen, founder of bulk coconut importer iTi Tropicals on pioneering the tropicals market in the US and the yet-untapped potential of coconut water concentrate,...
Bulk coconut importer iTi Tropicals claims that about 15% of the coconut water sold in the US is tainted with unlabeled added sugar, and the firm is calling on retailers and manufacturers to crack down on economically motivated adulteration.
Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water?
Gearing up for this week’s launch of coconut water concentrate acidified with acerola, ingredient supplier iTi Tropicals’ president Gert van Manen caught up with FoodNavigator-USA to talk about the market potential for coconut water, the ongoing attack...
In a market with a long professed love of natural, sustainable and healthful food and beverage and an equally strong penchant for small business, a manufacturer of raw honey-infused waters found an incubator for the brand it hopes to take nationwide.
In the increasingly crowded marketplace of functional beverages, what kind of impact can one more manufacturer of acai juice and coconut water expect to have?
While coconut water is best known for its hydrating properties, manufacturers are increasingly using it to cut calories and liven up 100% juice beverages, says one formulation expert.
Kit Lai, director of Tetra Pak’s Soya- and Coconut Knowledge Centers, discusses the global growth of coconut water and soya milks as categories, and the firm's latest formulation and processing innovations.
Comax Flavors is the latest flavor firm to respond to coconut water’s rapid growth in popularity by adding a range of flavors for the drink to its product offerings.
Wild Flavors has released a new range of sensory-tested tropical flavors for coconut water, tapping into the continuing attention that the drink is attracting on the market.
Virginia Dare has released a range of natural flavors for coconut water, which has been steadily gaining interest over the past couple of years, saying that they could boost its popularity still further.
