After upending the gum category with the wildly successful launch of plastic-free, all-natural gum in a sleek, thoughtful package, the makers of Simply Gum are hoping to strike lightening twice – or preferably thrice – with its recent “low-key” entrance...
Confectioners will probably get away with increasing prices on chocolate bars without significantly denting demand because they are generally low ticket items bought as treats in an area with high brand loyalty, analysts have predicted.