Consumer Attitudes

‘The water is fine’: Plant protein moves into mainstream

‘The water is fine’: Plant protein moves into mainstream

By Asia Sherman

Plant protein powder has transitioned from a niche market product for vegans and athletes to a broader base of wellness-minded consumers, according to a survey commissioned by mushroom mycelial fermentation company MycoTechnology.

Study: Virtual reality provides immersive environment for food sampling

Study: Virtual reality provides immersive environment for food testing

By Mary Ellen Shoup

Food sensory judgements – taste, texture, and aroma perception – can be influenced by the surrounding environment, and virtual reality (VR) technology can be an effective and affordable way of replicating various environments when conducting consumer...

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