Packaged goods companies will make their products greener, healthier, tastier, and faster in the New Year, says market researcher Datamonitor Consumer.
Breaking into the cut-throat world of consumer packaged goods takes blood, sweat, tears... and enough cash to sustain some momentum after the initial excitement of seeing your product hit the shelf wears off.Here's FoodNavigator-USA's pick of...
Marketers traditionally have focused their attention on the under-50s – but over-50s in the United States still have enormous spending power, and food marketers shouldn’t ignore them, says a new report from the Nielsen Company.
Specific ethnic groups have distinct trends in shopping habits, and product marketing should be tailored to reflect them, advises market research organization The Nielsen Company.
Focusing on health, nutrition, and emerging markets are amongst the top strategies being used by the most successful global food companies, according to a new report from Packaged Facts.
Carbonated soft drinks topped the list of all packaged goods
purchased in the US this year, according to research on consumer
trends by The Nielsen Company, while strong sales for ready-to-eat
cereals stress a preference for convenience.
Almost two thirds of American adults consider themselves healthy
eaters, and almost half say they try to follow some type of
health-conscious diet, incorporating 'healthy' foods into their
daily meals and snacks, says a...