Costco

WILDE raises $20m to expand consumer awareness of protein-rich chips

WILDE raises $20m to expand consumer awareness of protein-rich chips

By Ryan Daily

Protein snack brand WILDE raised $20m in a round led by private-equity firm KarpReilly, which will help raise the brand’s awareness as more consumers seek nutrient-rich foods to improve their health, Jason Wright, Founder and CEO of WILDE told FoodNavigator-USA.

Image source: ELAVI

Startup Spotlight

[Video] ELAVI's journey to Costco and reinvigorating its brand

By Deniz Ataman

Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make...

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