Natural claims on food and beverage products appear to be leveling off, according to recent product launch data from market research firms Datamonitor and Mintel.
Cognitive function is the functional foods category where the gap between interest and buying behavior is the widest, suggesting there are big bucks to be made, but only if firms can come up with products consumers can trust.
Many consumers around the globe are turning away from meat as health, price and ethical concerns grow. But the latest market research indicates that meat substitutes are failing to pick up the slack.
World sales of probiotic and prebiotic foods and beverages climbed 12.5 per cent to reach about $15.4bn in 2008 compared with the year before, according to research group Packaged Facts.
There is increasing scope for healthy yet indulgent products as
consumers refuse to sacrifice taste for nutrition, according to a
new Datamonitor study.
Consumer tastes are polarised along two trends: exotic flavours,
and retro flavours that conjure up memories of the good old days,
according to a new report from Datamonitor.
The top 10 trends to watch for next year include fresh and organic,
superfruits, bold flavors, and probiotics beyond yogurts, according
to Datamonitor's Productscan database.
More than 20 percent of American consumers indicate they are now
seeking healthier snacking options, according to Datamonitor
- spelling opportunity for healthy ingredient manufacturers.
The superfood and drink market is expected to almost double in the
ten year period up to 2011, says a report published today, with soy
products and exotic fruits leading the charge.
The value of the European functional foods market is a mere
fraction of the US market, according to a new report from
Datamonitor that highlights untapped potential in the continent.
Innovation in fruit products has topped Datamonitor's list of most
original new product introductions last year, revealing an emerging
attempt to promote fruit consumption through fun.
Snacking has become so commonplace in the United States that it is
now a major source of nutrition for most Americans, according to a
new report by Datamonitor, which reveals that children remain the
most frequent snackers at a time...
The fortunes of the pomegranate, until recently unknown to most US
consumers, is changing fast, according to Datamonitor's Productscan
Online database of new products.
A strawberry milk flavoured fish sausage? Food makers are
increasingly using innovative flavours to differentiate their
products, according to market analyst Datamonitor.
Ten mega trends stretching from age to individualism will determine
the success and shape of any new products to hit the market in the
near future, claims market analysts Datamonitor.
Evidence backing the antioxidant powers of natural cocoa could
bring new opportunities for confectionery firms looking to boost
slacking sales in a saturated market, reports Lindsey Partos
.
Britons are already the Europeans most likely to skip meals on a
regular basis - a trend which has made them the snacking champions
of Europe - but a new report suggests that irregular mealtimes are
likely to become even more widespread...
The British are the biggest consumers of chocolate in Europe,
munching their way through more than 10 kg each every year. A
reflection of Britain's ongoing love affair with snacking - and
consumers' reluctance to choose...
