As it seeks to respond to today’s sugar-wary consumers, Coca-Cola has been boosting the sugar-free varieties in its trademark Coke portfolio. And while critics might point to the potential confusion between brands (how many people know the difference...
Coca-Cola says its recent re-brand for Diet Coke has helped return the brand to volume growth in North America: while it is upbeat about trademark Coca-Cola as a whole with growth for classic Coca-Cola and the new Coca-Cola Zero Sugar.
Coca-Cola has obtained a minority equity stake in California’s Aloe Gloe. Coca-Cola says the investment into the ‘up-and-coming’ brand gives it a further entry in the emerging market segment for plant-based beverages.
The Coca-Cola Company has declared 2015 as a ‘transition’ year, with an ongoing $3bn cost-cutting drive and challenges such as macroeconomic volatility and political unrest to tackle.
From the steady decline of carbonates to the dramatic rise of energy, the prospects for Keurig Cold and how 7-Eleven evaluates new products, our beverage trend-watching panel debate covered a lot of ground. Here are some of the highlights from the 40-minute...