Immunity claims on new product launches have surged during the pandemic as companies sprinkle in everything from vitamin C and D to zinc, probiotics, postbiotics, elderberry and Cordyceps to their wares to tap into the trend. But what else is in the immune...
While digestive health remains the leading health position for probiotics in the US, immune support is the second most popular positioning with online reviews growing 26% in the first half of 2020 to hit 179,000 in July, says Lumina Intelligence.
While consumer understanding of prebiotics may still be in its infancy, basic knowledge around the topic is growing as more food and beverage brands enter the category, finds Kara Landau, founder of prebiotic functional food brand Uplift Food.
Cargill is in advanced conversations with CPG brands about using EpiCor – a ‘postbiotic’ ingredient claimed to have immune, digestive, and respiratory health benefits – in a range of applications from yogurts to tea as it seeks to take it beyond dietary...
Digestive health used to revolve around roughage, but as understanding of the relationship between our guts and our overall health has grown, has the conversation shifted?
Register for our FREE 60-minute webinar on June 19, 2019
Do all fermented foods contain probiotics? Do consumers understand what prebiotics are? Are shoppers looking for products that deliver a rapid and discernible effect (to tackle bloating/gas/constipation, or improve regularity) or are they focused on long-term...
A lot of attention and research has been poured into the infant (0-24 months) gut health space, including the impact prebiotics have on the microbiome. However, less is known about the effect prebiotics have on children entering their preschool years,...
As consumers learn more about digestive health and all the implications that it has for the wellbeing of their bodies and minds, they are looking for products that go beyond probiotics – creating a booming digestive health category that is ripe for innovation....
Olipop – a sparkling soda featuring 9g fiber per 12oz can – is targeting consumers seeking low sugar beverages with functional benefits and a more accessible flavor profile (and price tag) than kombucha, say the founders, who recently raised $2.5m to...
Appalled at the amount of produce wasted every year while many people struggle with food insecurity, Kroger will launch a new brand that prizes oddly shaped and discolored fruits and vegetables that previously would have been rejected by the retail chain.
Foods and beverages marketed for digestive health have crept to the top of the list of new functional product launches so far this year, according to statistics provided by Mintel.