As CPG brands look to grow their e-commerce business in the face of changing consumer behaviors, they are facing several key technology challenges and opportunities in the form of collecting first-party data and embracing AI to deliver on mass personalization,...
Due to the rise in grocery prices, consumers have transitioned into value shoppers, prioritizing price sensitivities over brand loyalty. This shift has opened an opportunity for smaller retailers to more efficiently meet consumer needs by leveraging their...
While retailers’ practice of displaying an overabundance of fresh produce, baked goods, meat and dairy alongside shelves stacked deep with staples effectively boosts sales by enticing consumers to buy more, it also costs the industry a whopping $37m a...
General Mills is tapping into hard-to-access receipt-level, first party consumer data from retailers as it scales up its much vaunted “connected commerce” program – allowing it to create “strong one-to-one relationships” with shoppers and ultimately drive...
Mondelēz is doubling down on digital marketing and increased distribution across channels as it continues its transformation from a 'margin-centric' business to a more 'consumer-centric' company, according to CEO Dirk Van De Put.
With digital commerce sales accelerating during the pandemic and expected to climb from $35 billion to more than $250 billion by 2025, Danone North America is reallocating traditional marketing dollars to online in a bid to better drive consumer engagement...
As consumers continue to gravitate to ecommerce for groceries and limit trips to retail stores, CPG companies will need to shift more of their advertising dollars to digital from traditional – but not all online marketing tactics and sales strategies...
Continuing to ride the rising wave of consumer interest in bold global flavors, healthy eating and sustainability, spice giant McCormick & Co. reported higher than expected earnings yesterday for its third quarter ending Aug. 31 and raised its outlook...
Selling direct-to-consumer online either through a branded website or trusted ecommerce retailer has emerged in recent years as way for startups to prove a concept and lay the groundwork for eventual brick-and-mortar distribution, but this once nice-to-have...
Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...