Custom beverage machine startup Bevi has raised $16.5m in funding to launch its counter-top beverage dispenser model and expand its North American footprint with the ultimate goal of making packaged beverage waste obsolete.
Offers to buy-one, get-one free are an effective marketing strategy, but the maker of GIVN bottled water believes an even more effective take on this technique is an offer to buy-one, give-one.
PREMIUM WATERS 2014, ZENITH INTERNATIONAL, DUBAI, DECEMBER 8-9
Waters connoisseur Michael Mascha believes hydration alone is boring and believes that premium water brands should push their epicurean credentials to emphasize distinctive terroir and taste.