Monster Beverage Corp. continues to dominate the fast-growing energy drink market with incremental sales and unit gains across its portfolio at a time when many newer category entrants lost both, and yet the company’s eponymous energy drink lost dollar...
PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
Never-before-seen alternative snacks, energy drinks and frozen packaged snacks dubuted at the National Association for Convenience Stores’ Cool New Products expo Oct. 3-6 in Atlanta, Ga.
Keurig Dr Pepper executives sees significant potential for innovation and more premiumization across hot and cold beverage categories to drive sales, volume and consumer engagement in the coming year – brushing off mounting rumors about a potential recession...
PepsiCo beat second quarter expectations with its Frito-Lays and PepsiCo Beverages North America divisions posting double-digit organic revenue growth, but the company faces several challenges across its business, especially in the energy and sport drink...
PRIME, a beverage brand by influencers Logan Paul and Olajide “KSI” Olatunji, tells NutraIngredients-USA that its energy drink, “complied with all FDA guidelines before hitting the market”, after Senator Chuck Schumer (D-NY) called for an FDA investigation...
Whether it’s that early morning pick-me-up or pre-workout boost, consumers increasingly turn to the energy drink category for its functional benefits, which is expanding the market and creating opportunities for brands to innovate around sports performance,...
Monster Beverage Crop. could raise prices again in the coming fiscal year as it looks to expand into several product categories and address rising costs for manufacturing and distribution, company Chairman and Co-CEO Rodney C. Sacks shared during a webinar...
Monster Beverage Corporation executives predict that sales growth across its energy drink portfolio will pick up and continue to outpace overall category growth in the coming months following a long-delayed and category-leading price increase that went...
Label language must be considered in totality when asking if products are being inappropriately marketed to children, according to the Natural Products Association. NPA made this point in responding to a challenge from the watchdog group Truth in Advertising...
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Keurig Dr Pepper Inc. has invested $863 million in Nutrabolt, giving the beverage giant an ownership stake of approximately 30% in the high growth sports nutrition company.
As Bang Energy battles its way through costly bankruptcy proceedings, Monster Energy saw its share and sales increase as consumers embrace its portfolio of energy drink brands.
After filing for protection under the Chapter 11 Bankruptcy Code earlier this week, Vital Pharmaceuticals, Inc (VPX Sports), the parent company of Bang Energy, has a challenging road ahead. But its most recent financial misfortune isn't the final...
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
Monster Energy is fighting to grow its shelf space in the increasingly competitive energy drink category while also dealing with unrelenting inflationary cost pressures, said CEO Rodney Sacks on the company's Q2 2022 earnings call.
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
Something is rotten in the coffee industry, and it is holding back the crop from reaching its full potential and contributing to the climate change that threatens future production of the popular beverage and the economic livelihoods of the farmers who...
Monster Energy reported a strong increase in net sales for Q1 2022 as it steadily works to stabilize its business against rising supply chain costs, but remains bullish on the market and consumer demand for its energy drinks portfolio.
A branded guayusa extract showed a trend toward better gameplay on the Fortnite video game in a controlled trial. But the study pointed to the difficulty in translating a product’s demonstrated biochemical effects into results in the complex format of...
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
The natural energy drink set is buzzing with activity and Rowdy Energy is gaining strong consumer traction with the highest repeat rates in the category, and a new line of thermogenic, calorie-burning energy drinks targeting female consumers, an untapped...
Launched less than a year ago by a mix of entrepreneurs, investors, fitness industry veterans, and celebrity Dwayne Johnson, ZOA Energy claims it has quickly become the fastest-growing energy drink and #2 brand in the healthy energy drinks category (per...
Zero-sugar energy drink brand ZOA Energy has secured a $10m line of credit from Gerber Finance to continue its exponential growth in the energy drink category since launching in March 2021.
Coca-Cola has announced it will be discontinuing Coca-Cola Energy in North America, a beverage brand the company introduced early last year to establish a foothold in the energy drink category dominated by the likes of Monster Energy and Red Bull.
Sales of functional beverages are rebounding and have a bright future despite the pandemic shutting down for most of 2020 in-person impulse purchases and food service sales which previously drove the category’s fast growth, according to market research...
By Aga Jarzabek, Research Analyst, Euromonitor International
Reduced sugar categories have seen high growth in the past, but their sales have dipped as consumers became hesitant about artificial sweeteners. However, in the past year, sales have seen a guarded rebound across many categories due to new launches and...
PepsiCo has struck a deal with Vital Pharmaceuticals to distribute Bang Energy in the US a month after closing a $3.85bn deal to buy Rockstar Energy, further boosting its presence in the energy drinks category as rival Coca-Cola (which owns a stake in...
Synapse, a ready-to-drink, stimulant-free, nootropic beverage brand which gained an early following with gamers and e-sports competitors, is now growing within a mainstream consumer audience who are looking for an alternative to caffeinated energy drinks...
A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.
The energy drinks market is maturing and so too is its consumer base, prompting the category to expand its marketing position to better appeal to a slightly older demographic.
The health and safety of energy drinks and shots could come under the microscope again after a man developed acute hepatitis after excessive daily consumption of such a product, as reported Nov. 1 in BMJ Case Reports.
With the launch of a new line of cocktail mixers, Zevia continues its transformation from a leader specializing in only diet, all-natural soda to a multi-service platform that offers beverages for a variety of needs throughout the day and into the evening.
As consumers are increasingly aware of the health problems associated with energy drinks, a Californian brand has spotted an opportunity for alternative energy products as mixers with juice, smoothies or cocktails.
The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.
Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.
The European Food Safety Authority’s (EFSA) safety assessment on caffeine is not necessarily a green light for high caffeine consumption or for long-stalled health claims, according to industry commentators.
Monster & Red Bull among brands attacked for 'declining to commit to restrict marketing to under 18s'
The absence of clean labels and fast energy from New Nutrition Business’ list of top 10 food, nutrition and health trends for 2015 is just as important as what made the cut.
Zenith International includes cocktail flavors and cognitive enhancement within a list of 13 top trends it says have driven innovation in energy drinks on the basis of post-2012 product launches.
The growth of naturally healthy ready-to-drink (RTD) teas is predicted to be even stronger than that of energy drinks, according to figures released by Euromonitor this week.
The Center for Science in the Public Interest is calling on the Food and Drug Administration to require warning labels on energy drink containers notifying consumers of the risk of heart attack, convulsion, and other adverse reactions.
US teens who consume energy drinks are more likely to smoke cigarettes, drink alcohol and use abuse drugs according to a new cross-sectional survey of 20,000+ high school students.
Experts who have reviewed a report from the Institute of Medicine on a meeting on the safety of caffeine in foods and beverages have concluded that based on the information in the report, it’s unlikely that FDA will make sweeping changes to the way in...
Monster Energy CEO Rodney Sacks says rivals 5-Hour Energy and Rockstar are just ‘treading water’ in sales terms while his brand is outstripping fierce rival Red Bull, which he hints caters more for yuppies.
!['The 400mg [daily] upper limit should also not be understood as a green light for consuming up to five energy drinks a day,' says consumer group BEUC.](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/7/2/9/6/1956927-1-eng-GB/EFSA-caffeine-opinion-is-not-a-green-light.jpg)
