As consumers increasingly seek out sustainable and wellness-focused products, Walmart has created a dedicated online shopping destination to help consumers discover products considered to be better for their personal health and better for the environment.
Collaborative research by Fair Trade USA and Natural Marketing Institute (NMI) suggests 59% of consumers recognize the Fair Trade Certified label, compared to 38% in 2012.
Fair Trade USA has finalized its labeling policy after over six months of consultation. NGO Fair World Project supports some of the changes but feels the policy does not go far enough to combat exploitative sugar sourcing.
Fair Trade USA claims that draft changes to its labeling policy allowing brands with 20% certified ingredients to carry its logo are justified in composite products like chocolate because components like sugar are mainly sourced domestically in the US...
Not-for-profit organization Fair World Project has criticized changes to Fair Trade USA's labeling policy, which allows chocolate to carry the seal when it contains a high percentage of other ingredients like sugar that are not fairly traded.
