Federal Trade Commission

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FTC proposes new guidelines to hem in use of fake reviews

By Hank Schultz

The US Federal Trade Commission is proposing an updated set of rules that would attempt to rein in the burgeoning use of phony reviews to hawk products online. They would also work to prevent the suppression of negative reviews

Agencies to weaken voluntary marketing guidelines

Agencies to weaken voluntary marketing guidelines

By Caroline Scott-Thomas

The federal agencies behind proposed voluntary guidelines on marketing foods and beverages to children appear to have backed away from some of their earlier recommendations, responding to industry concerns.

Activia sales have risen 16% in 2010 despite Dannon modifying its digestive claims

Dannon probiotic yogurt sales up 16% despite claims crackdown

By Shane Starling

US probiotics leader Dannon appears to have weathered recent class action and Federal Trade Commission (FTC)-led storms that forced it to alter gut health claims for its spoonable and drinkable yogurt, Activia, with sales rising 16 percent in 2010.

Dannon will continue making digestive health claims for Activia

Dannon on FTC settlement: “Our claims remain intact”

By Shane Starling

Dannon says its year-long negotiations with the Federal Trade Commission that resulted in a $21m settlement and modifications placed on its health statements, has not altered the core claims for its multi-million dollar selling probiotic yoghurts.

POM: The legal saga rolls on

FTC bombs POM (and researchers beware)

By Shane Starling

The Federal Trade Commission legal action alleging POM Wonderful made unsubstantiated claims for its pomegranate products, adds to a stream of claim actions the increasingly active agency has taken this year.

FTC denied expansion of powers

FTC denied expansion of powers

By Shane Starling

The Federal Trade Commission will not be granted extra authority to police healthy foods and supplements marketing – among other powers – after a provision that would have done just that was removed from a Bill designed to reform Wall Street practices.

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