While most responsible baby food brands work with pediatric dietitians to ensure their products meet babies’ nutritional needs, Cerebelly – the brainchild of Canadian neurosurgeon Teresa Purzner, MD, PhD - takes this to the next level with a granular...
Moms Across America, a national non-profit whose mission is to ensure a safe food supply with an emphasis on eliminating GMOs and glyphosate, has launched a three-tier 'gold standard' seal for products that have achieved specific levels of organic...
How can you encourage kids to eat more vegetables? A recent study conducted in Australia found that offering a variety of vegetables rather than just one option resulted in increased vegetable intake among kids.
Brainiac Kids – a new brand focused on delivering 'brainfood' for children – has secured nationwide distribution for its whole milk yogurts and yogurt drinks, picking up business with a flurry of leading retailers including Whole Foods, Hy-Vee,...
A three-year grant program called Get Schools Cooking (GSC) will help school lunch programs eliminate highly-processed foods and introduce more meals using whole fruits, vegetables, and grains.
In pursuit of a healthy, balanced diet for themselves and their children, many parents reported being overwhelmed by the number of "healthy" choices at the grocery store, a focus group of Chicago parents revealed.
What motivates Moms as they shop for food for their kids? What are they looking for on labels? Are they looking for foods containing certain key nutrients?
The inspiration for Zeek – a line of protein bars for children - was less of a Eureka moment than a dawning realization that for sporty kids, pre-game options were basically granola bars “that were not much better than candy,” or adult-oriented nutrition...
How can you get kids to eat their veggies and whole grains without a battle? According to researchers, clearly communicating a food's nutrition benefits to children through affirming statements will help kids make healthy food decisions on their...
The variety of snacks presented to kids leads to increased food consumption, more so than container or package size, a study out of the Murdoch Childrens Research Institute suggests.
Conagra’s legion of high-selling brands – including Angie’s BOOMCHICKAPOP, Slim Jim and Snack Pack – are launching new products this year as the company cements its focus on the lucrative snacking market.
Want to get feedback on your new child-focused food or beverage launch, brand, or business, from our expert panel in front of a live audience in Chicago on the opening night of our FOOD FOR KIDS summit in Chicago on November 18-20?
How is the plant-based trend impacting the kids’ food market? When and how are children’s flavor preferences developed (and can we really train kids to love broccoli)? And what’s the sweet spot for sugar levels in beverages that kids enjoy and parents...
The attention parents are giving to their child's nutrition and diet is becoming more nuanced, targeting specific areas such as eye health and supporting healthy brain development, according to global health and nutrition solutions company DSM.
The key to supplementing a young child's diet with the necessary nutrients to foster brain and behavioral development could lie in the MFGM (milk fat globule membrane), found naturally in every drop of breast milk, according to Dr Christina J Valentine,...
Miami-based startup Peekaboo is developing a range of vegan ice-cream variants to join its line of organic-certified, hidden veggie products targeting kids and adults looking for guilt-free indulgence.
Do picky eating habits when children are toddlers follow them into their teenage years? And should parents be concerned that their picky eaters aren't getting as many nutrients as their non-picky eater peers?
Direct-to-consumer baby and toddler food brand Raised Real has delivered more than half a million meals since launching in January 2018, and added Twilight actress Nikki Reed onto its advisory board as it expands its product range and explores new ways...
A lot of attention and research has been poured into the infant (0-24 months) gut health space, including the impact prebiotics have on the microbiome. However, less is known about the effect prebiotics have on children entering their preschool years,...
Do kids always prefer sweeter products than adults? And are children’s palates really more conservative, or have we ‘trained’ them to like a limited set of flavors (banana, chocolate, vanilla, strawberry) by playing it safe with new launches? And how...
Kids’ products can often be divided into two groups, claims Chobani chief marketing and commercial officer Peter McGuinness: fun products that parents don’t feel great about buying, and ‘worthy’ products designed to appeal to parents but which lack appeal...
Improved nutritional standards of The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) have been effective in reducing obesity risk in four-year-olds, according to a new study.
Young kids (aged 3 to 5) were found to be highly susceptible to overeating when given larger portion sizes, challenging the "self-regulation" theory, in which children are claimed to have a natural ability to respond to internal cues of hunger...
Kids' meals at fast food chains are typically limited to chicken nuggets, pizza, or grilled cheese. In 2016, Panera Bread challenged the industry standard by introducing a revamped version of its kids' menu with more healthy soups and salads,...
Kashi has expanded its 'Kashi by Kids' line -- which launched with three kids' cereals last summer -- with soft baked snack bites made with a base combination of coconut flour, chickpeas, acai, and sweet potato.
Frozen kids meal brand Kidfresh is expanding into the breakfast category with a line of products rolling out in early April to address what CEO Matt Cohen calls 'the most intense time of the day' for parents.
The future of baby food – according to some brands at least – is fresh. But which business models make the most sense for new players in this small, but rapidly growing, chilled segment of the market?
While some of the luster has worn off the subscription-based meal kit market, Yumble's proposition – prepared meal delivery for kids - is inherently ‘stickier’ with busy parents, says Sonoma Brands, the lead investor in its Series A funding round.*...
Advanced school nutrition policies programs can strongly influence a child’s eating habits and body mass index (BMI), a study led by the Yale School of Public Health concluded.
Building a kids brand can get sticky, especially when the market is full of products that typically fall into two broad buckets: conventional products crowded with mascots, superheroes, and cartoon characters; or the stripped-down, simpler look of the...
Within the adults snack bar category consumers can find everything from cold-pressed chilled bars made with whole fruits and vegetables to a myriad of clean label alternatives of protein bars. But when it came to snack bars for kids, the options were...
Children's dietary patterns are strongly established by age two once the child is introduced to solid foods, so how can parents make the most of that crucial and brief time period to make sure their children are introduced to the right foods?
Marketers of children’s products have a difficult task of balancing the different wants and needs of parents and their kids, but for Nom Noms World Food this challenge doubled as an opportunity to set itself apart with globally-inspired recipes and innovative...
Contrary to the popular belief that infants are “perfectly cooked buns coming out the oven,” newborns are far from fully formed, and as a result continue to grow at an “unprecedented rate” for the first few years of life – making what and how they eat...
While they feel pressure to make home cooked meals for their kids, many working parents don’t have the time or energy to do this night after night, says Santiago Merea, cofounder and CEO at direct-to-consumer baby and kids’ ‘ready-to-make’ food brand...
While the kids’ beverages market is dominated by some industry heavyweights, from Capri Sun to Minute Maid, there is room in the category for a new wave of brands that resonate with Millennial Moms, says Ashi Jelinek, founder and CEO at KidsLuv, one of...
If you didn't make it to Chicago last week for the FoodNavigator-USA FOOD FOR KIDS summit, you missed a truly awesome ensemble of academics, industry experts, health advocates, and our first parents’ panel, covering everything from the infant gut...
The opening night of FoodNavigator-USA's inaugural FOOD FOR KIDS summit opened with a consumer panel, as parents shared what foods and beverages they give their kids, what they look for on food labels, and where they eat out with their children.
'In the US we have this view of what ‘kid food’ is, which is very different from what it is in other countries ...'
It’s time to stop blaming parents and accept that the food environment has to change if we are going to improve kids’ diets, says CSPI VP nutrition Dr Margo Wootan, who told delegates at the FoodNavigator-USA FOOD FOR KIDS summit that trying to ensure...
Products made and marketed for children are undergoing a renaissance as parents look for options that deliver convenience and taste but don’t compromise on nutrition, and while industry has made substantial progress in the past decade, there is still...
Addressing a growing consumer need for organic and affordablekids products that are lower in sugar, Villager Goods’ newly-launched brand Little Villager will be hitting shelves at 300 Target locations as well as online through Target.com.
Bitsy’s is aiming to change the way the industry and consumers look at kids snacks, a still underdeveloped category with much potential for collaboration between the food industry and parents, according to co-founder Maggie Patton.
Being a picky eater as a child may not have to do just with taste and familiarity, but also the way food is presented and arranged on a plate, recent research from Future Consumers Lab showed.
Once Upon a Farm – a fresh baby, toddler, and kids food brand on a mission to transform the category – has closed a $20m Series B financing round led by CAVU Venture Partners.
Despite some fast food chains’ efforts to offer more nutritious food options with kids’ meals, 74% of kids still receive unhealthy drinks and/or side items with their meals when they visit one of the four largest fast food chains, a study by UConn Rudd...
From novel approaches to introducing allergens to babies, to HPP babyfood, grab n’ go granola for schools and frozen puree pops for tots, entrants to our 2018 trailblazers challenge are creating innovative new products, brands, and routes to market for...
Parents to young kids face many competing demands for their time. So is sitting down to dinner together a realistic option seven days a week? Is it a daily struggle to get kids to eat healthy?
![Jon Sebastiani on Yumble: ‘There is a wide open gap in the marketplace for a premium [kids’ food] brand’](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/news/people/jon-sebastiani-on-yumble-there-is-a-wide-open-gap-in-the-marketplace-for-a-premium-kids-food-brand/9046320-1-eng-GB/Jon-Sebastiani-on-Yumble-There-is-a-wide-open-gap-in-the-marketplace-for-a-premium-kids-food-brand.jpg)
