Wander around leading UK food retailers and you’ll see aisles of fresh prepared meals, soups, salads and desserts, dominated by private label. So, will the US market move in the same direction?
While many Americans have cooked more than ever in recent weeks, with some picking up new skills, demand for fresh ready-to-heat and ready-to-cook meals that require minimal effort has never been higher, says the founder of FreshRealm, which has teamed...