Prebiotic dietary fibre maker Comet believes that offering an Ozempic alternative, bringing Gen Zers onboard, giving woman a bigger focus and driving home the value of a product are the most robust opportunities for microbiome-enhancing snacks in the...
Japanese candy brand HI-CHEW launched a direct-to-consumer (DTC) website as part of a broader strategy to appeal to Gen Z consumers, Joanne Hsu, senior brand marketing manager at Morinaga America, told FoodNavigator-USA.
Gen Z consumers are turning to private-label brands for their value and reliability, but they are split on how to engage in the category and what to look for, Sarah Williams, assistant professor of marketing at SUNY Old Westbury, shared during a presentation...
A majority of consumers are less likely to consider non-GMO or organic claims in their purchase decisions, but millennials and Gen Z consumers are more likely to seek out products with Non-GMO Project and USDA Organic labels than older cohorts, as Hans...
Private-label brands are tapping into viral TikTok moments to resonate with Gen Z consumers, as many of these shoppers are willing to switch brands, Ansie Collier, global director of innovation at MMR Research, shared during a recent webinar.
Foodtech company, Planting Hope plans to reach Gen Z and Gen Alpha with its recent acquisition of a portion of Argo Tea’s assets, Julia Stamberger, CEO & Co-Founder, Planting Hope, told FoodNavigator-USA.
Gen Z consumers want to balance their demands for delicious and nutritious foods with their beliefs and ethics, creating a fissure, according to a recent Ketchum survey of 2,000 Americans 13 years and older.
Coca-Cola Co.’s North American margins “reached toward a new high watermark” in the first quarter of 2023 observed one market analyst during the company’s quarterly call yesterday – a better-than-expected outcome that leadership attributed to higher prices...
Accounting for 20% of US consumers with an estimated direct buying power of $143bn, Gen Z is not a generation to be glossed over by brand marketers, says IRI, characterizing this young cohort as technologically savvy with an underlying practical streak...
As Generation Z enters the workforce, they bring a keen competitive spirit and a desire to contribute significantly – making them desirable employees, but because they also are unafraid to job hop if they do not feel appreciated, employers need to rethink...
Despite higher interest in plant-based eating, Gen Z consumers are less likely to shop, prepare, and eat fresh vegetables than any other generation, according to Mintel research.
Food has become a way for consumers to ease their worries and anxiety in an increasingly stressful world, and they are looking for products that can answer their basic needs for control, community, and purpose, says Eve Turow-Paul, a writer and cultural...
Often called the “Swiss Army knife of food formulators’ toolbox for their versatility,” eggs can help brands meet Generation Z’s, sometimes contradictory, demand for experimental flavors, elevated eating experiences and, yet, still comforting foods, according...
As members of Gen Z enter the workforce in greater numbers, their shopping habits are influencing the retail industry in non-traditional ways including fueling the growth of unattended retail channels such as cashierless checkouts and smart vending machines,...
Millennials and younger members of Gen X have tended to be the biggest consumers of organic and natural foods, but now, the youngest generation of adult consumers – Gen Z (ages 18-24) – is beginning to command the category.
As older members of Generation Z begin to strike out on their own and those still at home gather more influence over household grocery purchases, food and beverage manufacturers increasingly are asking what do 7- to 20-year-olds want to eat and drink?
As new food technologies emerge, such as cell-cultured meat and new fermentation-based ingredients, younger generations such as Gen Z and millennials are more open and quicker to embrace these new advancements, according to a consumer perception survey...
Lauren Jauregui, who started touring as a teenager with girl group Fifth Harmony, will headline the candy maker’s first-ever Makers of Good Teen Summit in New York City on June 20.
The oldest of Generation Z (aged 12-22) is just entering adulthood and will have a profound impact on the packaged food and foodservice industries, yet will be the hardest audience for food marketers to reach, predicts market researcher The NPD Group.
For years, Millennials have held the spotlight as the main focus for product development and marketing efforts, but members of Gen Z are now ready in the wings and manufacturers are starting to shift some attention to them before they come into their...
The diverse and tech saavy ways of Generation Z or the iGeneration – referring to those aged 11-22 in 2018 – will have a profound impact on food and beverage formulations over the next several years, Mintel noted during a presentation at IFT 2018.
